ISIS HUNG | MEDIA INNOVATIONS | 11.13.13

Pinterest Advertising

WHY SO IMPORTANT?

Something Marketers Need to Know About

★ Focuses on showcasing “things”

★ Women, household spending decision makers

★ Accounts for 23% of global e-commerce sales in the 2nd quarter of 2013

★ Average order value for Pinterest referrals to e-commerce site is $80

PINTEREST ADVERTISING

Promoted Pins are “tasteful" and "transparent,” said CEO Ben Silbermann

MORE ABOUT PROMOTED PINS

Features of Promoted Pins  ★ Relevant “Promoted Pins” appear after keyword search

★  Blend in rather seamlessly with the rest of the (non-paid) pins on a page

PINTEREST UNVEILS PROMOTED PINS

EFFECTIVENESS OF PROMOTED PINS

Will Promoted Pins be an effective advertising tool?  

★ Won’t greatly affect user experience = More accepted by users

★  Provide relevant results = Great information for users

★  Hard to tell they exist = Users won’t ignore ads intentionally

DISCUSSION

From this week’s article…

“When SNA delivered content or impressions that provided entertainment or

informational value or offered social value, consumers appeared

more likely to respond favorably toward the ad” (Taylor et al., 2011).

★ How do you think Pinterest advertisers can

utilize this knowledge to make their ads more

favorable to users? ?