10/26/2013

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Social Media Traffic Report [October 2013]

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I do Marketing

@ Shareaholic

Hi! I’m Danny.

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What does Shareaholic do?

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Shareaholic helps publishers create elegant, simple and delightful content discovery experiences for their readers…

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Now for our…

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Now for our…

October 2013 Social Media Traffic Report

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This month, we’re looking at how much traffic the top 8 social media sites are referring to online publishers. p.s. this study was conducted over 13 months (Sept 2012-13)

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How many publishers did we survey?

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publishers 200,000 of ‘em

Source: Running to the Kitchen http://runningtothekitchen.com

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… and they collectively reach more than…

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250,000,000 people each month

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Still with me? Here are the results!

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Still with me? Here are the results!

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1. Facebook, Pinterest and Twitter are dominating • In the last year, Facebook referrals grew 58.81%,

Pinterest by 66.52% and Twitter 54.12% 2. StumbleUpon and Reddit referrals are declining

• SU’s share of traffic shrunk 27.47% and Reddit by 35.16%

3. YouTube and LinkedIn are gaining share • Their share of referrals grew 52.86% and 34.51%,

respectively 4. Google+ is left in the dust

• Its overall share of visits was 0.04%, remaining stagnant year-over-year

What do the numbers mean?

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And, if you’re more of a visual person…

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And, if you’re more of a visual person… Check out the trends on this line graph

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Yeah,

is killin’ it

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http://s.shr.lc/16KhSDz Want more data? See the full report here: