Corporate Social Media: Content marketing on Pinterest

July 2014Author: Gay Flashman

www.thisisformative.com

Pinterest: popular for sharing

3rd most

popular means of sharing content

(surpassing email)

Pinterest: popular for sharing

Pinterest now drives more

traffic to publishers than

Twitter, LinkedIn,

Reddit and Google+

combined

Pinterest: popular for sharing

58%

user growth in 2013

(faster than Facebook)

Thought Leadership

On the Pinterest site of PWC you’ll find information on cyber security, reports on

retail trends and more of its corporate insight displayed both as reports (with links)

or as infographics. http://www.pinterest.com/PwCGlobal/

The human side of your business

Pinterest is a ‘softer’platform for staff (or comms teams) to publicise

what they love about an organisation and to

showcase events. Ernst & Young has focused on this on its boards, as well as a

swathe of high quality, infographic content. http://www.pinterest.com/ernstandyoung/

Corporate reputation

Ernst & Young - as well as the ‘great place to work’

vibe, and the thought leadership approach – is promoting its work in the community and corporate

social responsibility commitment. http://www.pinterest.com/ernstandyoung/

Insights

Some companies use Pinterest for the curation of thematic insight around a broad – or narrow - theme. Also popular are powerful quotes, such as this meme on a board by the World Economic Forum.

http://www.pinterest.com/weforum/

B2B product case study/showcase

There are many B2B companies showcasing their portfolios of work on Pinterest. This one is from PCF Australia, showing its work with the Commonwealth Bank Australia.

http://www.pinterest.com/pcfaustralia/

Behind the Scenes revealed

Many people are interested in what happens behind the scenes of a company. This type of content enables an organisation to create a more authentic reputation for itself. Here’s a nice example from Maersk.

http://www.pinterest.com/maerskline/

Idiosyncratic brand stuff

For a brand like Microsoft, Pinterest is another great platform to have some fun with its brand. These snippets of everyday corporate life really can bring a brand or corporate alive.

http://www.pinterest.com/microsoft/

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