FOR BUSINESS

A BEGINNERS GUIDE TO

Heard about Pinterest? Not only

can it be used as inspiration to plan a

wedding or redecorate your loft...

Pinterest can also benefit business owners and marketers to serve a companies goal and

objectives, as well as drive traffic back to your website.

Here’s a small guide on how to use it and

how it can benefit your business!

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QUICK PINTEREST INFO

Pinterest is an online virtual pinboard that lets you organize and share visual content. It is the fastest growing social platform on the web

Driving more traffic than Google+, YouTube and LinkedIn combined

10 million users, almost 70% women between the ages of 25 and 54

Pinterest users spend 15.8 minutes ‘pinning’ per day (compare to Facebook users 12.1 minutes)

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WHAT IS PINTEREST? Branding in a visual way

Pinterest is a great way to tell a story using images and

videos, pinning valuable content

for the community

A valuable tool to curate

relevant images and to promote your own visual

content

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Monday, March 12, 12

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WHAT IS PINTEREST?

☁Pinterest is the fastest growing

social sharing site on the web

Driving more traffic than Google+, YouTube and

LinkedIn combined! ☁

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Monday, March 12, 12

WHAT IS PINTEREST? Social sharing

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☁☁☁ Pinterest is connected

with Facebook and Twitter which enables users to share pins to

their Facebook and Twitter feed

This boosts social sharing so that

more eyes see your visual content

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Pinterest is brand exposure in a visual and fresh way

WHY PINTEREST? Benefits for marketers and brands

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Pinterest will increase brand awareness

Pinterest is a social platform that encourages and allows people to share, comment and interact with each other

Pinterest is a great driver of traffic to your website

Name your boards and pins wisely, as Pinterest is an excellent SEO tool that will help increase the ranking of your content

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BASICS WITH PINTEREST Getting started ⧋☁Brief description

of your company

☁Pin board: Create boards with various images related to your business. Users can

re-pin, comment, and like each image.

☁Add links to other social channels,

website, twitter etc.

☁ Add pins to your board from other sites or

upload from your own devices.

☁Let the user like on Facebook, tweet,

embed or email a pin.

☁User engagement: Re-pin, like and comment.

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SOME INSPIRATION Of pinboards ⧋

PressPausePlay The documentary

film shares production stills and inspiration

Apartment Therapy is one of the big players on

Pinterest with 22375 followers

The Wall Street Journal is a big influencer and

knows how to share exciting content

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BUT, BEFORE YOU START PINNING

Visual inspiration can sometimes be a challenge for companies, so spend time finding images that

are fun to share. If you find it thought provoking,

others probably will as well.

Like other social media channels, Pinterest takes

time. Make the investment to find

relevant content, interact and build relationships

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HOUSE OF RADON IS A CREATIVE AGENCY BASED IN STOCKHOLM

As digital storytellers we foster our projects from the early idea stages to final execution. We mix films, interactive applications, traditional media and internet marketing to get our stories told in a

relevant and interesting fashion.

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GET IN TOUCH WITH US

website: http://houseofradon.comtwitter: @houseofradon

Facebook: /houseofradon

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IMAGE CREDITS

http://i851.photobucket.com/albums/ab75/coolmomtech/pinterest_iphone_app.png

http://www.flickr.com/photos/12292612@N00/2482933134/

http://www.flickr.com/photos/20224231@N00/2216289745/

http://www.flickr.com/photos/49503124519@N01/2662112358/

http://www.flickr.com/photos/7960563@N07/5200111955/

Monday, March 12, 12

Monday, March 12, 12