Pinterest for BusinessJamie SteigerwaldSwiftLeadSmall Business Marketing Coach

WH

AT IS SOCIAL M

EDIA

What is Social Media

Facebook - I like Coffee

Google+ - I am a Google employee who drinks Coffee

LinkedIn - I am good at drinking Coffee

Yelp - I had a good experience with this Coffee

Twitter - I am drinking #Coffee

Pinterest – I have a collection of pictures and recipes of Coffee

YouTube - Watch me as I drink Coffee

Meetup - Let’s get together (in person) and drink Coffee

Blogger - Here is an article about my love of Coffee

Craigslist - I have some Coffee for sale (or free)

WH

Y USE SO

CIAL MED

IA

Sales & MarketingSocial ProofLevel Playing FieldHuman Resources

Why use Social MediaCustomer Service / SupportBrand BuildingSearch Engine RankingProduct Development

“Communities are better then lists”

Is Social Media for Everyone?

WEBSITE VS SO

CIAL MED

IA CO

MM

UN

ICATION

Website

PINTEREST

“Pinterest is a tool for collecting and organizing the

things that inspire you.”

30M US Active Users80% WomanRevenue – 4x Twitter & 27% more then Facebook

14.2 Min Time on SiteNo Monetization

PINTEREST PAG

E

PINTEREST BO

ARD

TRADITIO

NAL BU

YING

FUN

NEL

Awareness

Interest

Desire

Action

Traditional Buying Funnel

(attract the attention of the customer)

(raise customer interest by focusing on benefits)

(convince customers that the desired the product will satisfy their needs)

(lead customers towards taking action and purchase)

AWAREN

ESSAwareness

attract the attention of the customer

INTEREST

Interest

raise customer interest by focusing on benefits

DESIRE

Desire

convince customers that the desiredthe product will satisfy their needs

ACTION

Action

lead customers towards taking action and purchase

CON

TESTContest

CON

TESTContest

THANK YOU FOR ATTENDING

• Internet Marketing

• Search Engine Optimization

• Local Search Engine Marketing

• Pay-Per-Click

• Social Media Marketing

• Small Business Web Design

• Web Application Development

• Online E-commerce

• Video Production

• Video Marketing

• Video Distribution

• Mobile Application Development

Jamie Steigerwald

jamie@swiftlead.com

949-954-0008