Pinterest for Fun and Profit

Kelby CarrPinterest.com/kelby

Pinterest.com/typeaconAuthor: Pinterest For Dummies and Pinterest

Marketing For Dummies

The View on PinterestPinterest is a virtual pinboard.

Fun and Profit

Pinterest for Fun• It is an addictive pleasure• It is a great place to be

inspired• It is pretty • It is funny and silly• It is entertainment and

diversion• Pursue interests and

personal hobbies

Pinterest for Profit• Drive traffic• Humanize your business or

brand• Drive sales• Encourage buzz• Get to know your readers,

customers and clients• Make plans, coordinate

projects and generate ideas

Why Pinterest

• Pinterest is seeing huge traffic growth

• People spend time on Pinterest

• Pinterest is a place for discovery

• Pinterest can drive mad traffic• Pinterest can drive sales

TIP: Find pins from your site at pinterest.com/source/YOURDOMAIN.COM

Pinterest Basics

Boards Pins and Repins

Pinterest Toolbox

• Pinterest Mobile• Pin It Button for

Browser• Pin It Button for

Websites• Pinterest Plugins

Etiquette

• Follow, engage and interact.

• Don’t be too self-promotional. Don’t be that guy.

• Pin responsibly.• Don’t violate copyright

laws.

Finding People to Follow

• Import friends and contacts

• Follow your followers

• See top pinner lists

• Follow via pins • Follow friends of

friends Tip: Follow Profiles, Not Boards

Be Pin-Worthy

• Use a great image• Use an optimized

image• Have great content

with the image when people click

• Be easy to pin• Remind people to

pin TIP: Protect your images with watermarking that includes your URL

Tracking Results

• Monitor Pinterest referrals

• Drill down to see which pins (and pinners) drove traffic

• Compare Pinterest to other sources

• Compare Pinterest visitor behavior to other sources

Pinterest for Fun and Profit

Kelby CarrPinterest.com/kelby

Pinterest.com/typeaconAuthor: Pinterest For Dummies and Pinterest

Marketing For Dummies