HOW TO USE PINTEREST AS A

REAL ESTATE AGENT

Steph Nissen || @StephNissen_ || Nissen Media

More than 72+ Million users, with 80% being women. – Omnicore 2015

What is Pinterest? Pinterest allows it’s users to “pin” or collect: -  Ideas -  Inspiration -  Information - Videos - Pictures - Anything you like in any subject!

Onto boards (folders) and then share those collections with their followers.

What about for Realtors? • Pinterest reaches your ideal market!

• BIG power in local search results!

• Market yourself as an expert and go-to source of home and community info.

Creating Your Account • Go to https://www.pinterest.com/business/create •  Fill out your: - Email Address - Password -  Full Name -  Type of Business (For Realtors, select “Professional”) - Your Website URL

- Hit “Create Account” and you’re ready!

Finish Your Profile • Add a short description that describes who you are and what you do.

• Add a profile picture – a clean headshot is perfect!

Create Your Boards Click on “Create a Board” from

your profile page. Fill in the information completely!

StephTip: When creating a new board, add at least 5 pins immediately!

What Boards Should You Create? • Dream Homes • Design Ideas • Cleaning and Organizing • Buyer Tips • Seller Tips • Seasonal/Holidays • Community Events • Kitchens • Bathrooms • Office Spaces • Kid Rooms

• Family Meals • Home Tours • Your Listings • Office Listings • Staging a Home • Architecture • City Listings • Local Attractions • Real Estate Humor • Things About You • Fitness and Exercise

Almost Anything Works!

Pinning and Repinning Pinning happens when you add something unique to Pinterest. You’ve added NEW content! Repinning is sharing content already found on the site. Most of the content found on Pinterest are repins!

How to Pin NEW Content Click the “+” button in the bottom

right of your home screen. Select upload pin or pin from

website.

• By Uploading a pin you pick the image first and then add a URL source link.

• When you pin from a website, you add the URL source first and Pinterest pulls in images for you to pick from for the pin.

Adding a New Pin

How to Repin Content 1.  Hover over the

image you want to repin or share with your followers.

2.  An option to “Pin It” will appear in red. Click it!

3.  A popup box will appear for you to pick the board you want to add your repin.

4.  You can also edit the caption on the pin at this time.

Searching on Pinterest • Use the search bar to find: - Pins - Pinners (Other Users) - Boards

• By searching you can find people in your industry, new content to add to your own boards, people in your area (search for boards about your city or local events), and information to answer your questions. And of course – yummy recipes!

How Often Should You Post?

Time: 10 Minutes a Day New Pins: 1 or More Repin: 3 or More

Pinterest Tools to Make It Easier • Schedule Posts in Advance with Buffer

• Use Pinterest Analytics to see your most popular content, most popular boards, click counts, impressions (views), and more info to make you a Pinterest pro. Go to: analytics.pinterest.com.

Advanced Pinterest Tips for Realtors • Use high-quality images!

• Make your images vertical – Long images work best!

• The more time you spend on Pinterest, the more results you’ll see!

Questions?