Pinterest for Retailers:How to Get More Traffic and

Salesfrom Pinterest

About the presenters

Anna has 30+ years experience as a business leader and recognized expert in fashion retail merchandising, operations, training and development. She is a co-founder and has been a business coach for True North Marketing since 1999. Anna is also a Pinterest expert and principal with White Glove Social Media. She is the author of Pinterest Marketing for Business Master Video/Live Course for marketers, bloggers, business owners and entrepreneurs. Her uber-powers are: speed, detail orientation, delivering customer ROI and finding humor in everything. She loves golf, tennis and her zumba class. Follow Anna on Pinterest www.pinterest.com/wglvsocialmedia/

Andi is Piqora’s Social Media and PR Manager. Before joining Piqora, she created and executed social and PR strategy for some of the world’s leading brands at Edelman Digital. Connect with Andi on Twitter @luckyandi

Two sections for today’s webinar:

1Overview: 4 Step

Formula forSuccess on Pinterest

7 Pinterest Activities to help you

get more followers

2

Even if you have the most engaging, eye-catching images, if people can’t find you on Pinterest, what’s the point?

Before you get started, it’simportant to remember…

Anna’s proven 4-stepformula for success

on Pinterest

4 Steps for Success on Pinterest:

1. Establish a Pinterest Plan2. Discover Who Your Target Audience Is3. Develop your Pinterest Content4. Measure for Success

Step #1: Pinterest Plan

1. What do you want to accomplish?2. What is your competition doing on Pinterest?3. Who will pin and create your content?

Ask:

Step #2: Target Audience

Step #3: Develop Your Content

1. Provide your audience with helpful, inspiring information and don’t just talk about

yourself all the time!

Three things to remember when developing your content

Step #3: Develop Your Content

Step #3: Develop Your Content

1. Provide your audience with helpful, inspiring information and don’t just talk about

yourself all the time!

Remember the 80/20 rule!

Three things to remember when developing your content

Even if you have the most engaging, eye-catching images, if people can’t find you on Pinterest, what’s the point?

Step #3: Develop Your Content

2. Focus on keywords in your board titles, board descriptions and pin descriptions.

Three things to remember when developing your content

Step #3: Develop Your Content

Leverage your keywords when crafting:

• Board titles• Board descriptions• Pin descriptions

These are three SPECIFIC areas where you need to optimize your Pinterest account so you rank higher on Pinterest’s search

engine and in turn, get more traffic.

Step #3: Develop Your Content

3. Establish an ongoing content schedulefor when you’re sharing content

• How many boards and pins will you share monthly?• How often will you pin?• How will you reach out to influencers and brand advocates?• What time of day will you pin?

Three things to remember when developing your content

To recap how to develop your Pinterest content:

1. Provide your audience with helpful, inspiring information

2. Focus on keywords in your board titles, board descriptions and pin descriptions

3. Establish an ongoing content schedule for when you’re sharing content

Step #4: Measure for Success

1. Decide how often you want to monitor your results.

2. Decide what analytics tool or platform you will leverage to measure your success.

If you can’t track and measure your ROI properly, how will you ever know if something is working?

To recap, here’s my 4 stepsfor Success on Pinterest:

1. Establish a Pinterest Plan

2. Discover Who Your Target Audience Is

3. Develop your Pinterest content

4. Measure for success

The 3 most important factors to getting more followers on Pinterest (according to University of Minnesota study):

1. Follow lots of pinners

2. Create lots of boards3. Pin a lot!

7 Pinterest Activities To GetMore Pinterest Followers

Activity #1:Follow lots of pinners

To decide who to follow, strategically follow boards basedon your targeted KEYWORDS.

Activity #1:Follow lots of pinners

Example: sports bra brand

Activity #1:Follow lots of pinners

Expand your keyword search by using Pinterest’s Guided Search tool.

Make sure when people follow you, your brand has enough boards that appeal to a wide audience.

The goal is to fit into a larger lifestyle on Pinterest.

Activity #2:Strategically create a lot of boards

Remember: • 20-30 boards to first start your Pinterest account• 50-60 boards within a year• The 80/20 rule – 80% of content focused on a larger lifestyle, 20% brand or product focused• Use Pinterest Guided Search to guide your keywords

Top 5: Food and Drink (especially recipes!), DIY and Crafts (mason jars

are popular!), Home Décor, Women’s

Fashion, Weddings

Popular Pinterest Categories

Activity #3:Pin Consistently!

Remember: • Pin your entire product catalog onto Pinterest• Don’t make your content just about your brand• Invest in a scheduling tool• Understand when to pin – timing is key.

Activity #4:Create seasonal and trending boards

• Over 70% of online consumers go to Pinterest to get ideas and inspiration for what to buy.

• 67% of consumers go to Pinterest to keep up with the latest trends

Activity #4:Create seasonal and trending boards

Remember:

Start rearranging your boards 2-3 months before the next holiday

Example boards you should have right now: Halloween, Fall/Autumn, Thanksgiving, Christmas

Check out Piqora’s Guide to Halloween Promotions on Pinterest!

Examples of seasonal and trending boards (from Piqora brand partners)

Activity #5:Join Group Boards

Why?

• Increased exposure

• Expanded target audience

• Connect to relevant brands and individuals

Activity #6:Optimize your websiteand blog for Pinterest

Remember:

Don’t forget about board widgets.

Visual content drives 84% more views and 94% more clicks than text.

Maximize the use of images, especially on your brand website and blog.

Don’t forget, Piqora has a marketer’s guideto Pinterest website optimization that is a great read

to learn more about how to harness Pinterest for referral traffic and more!

Activity #7:Integrate Rich Pins

Remember:

Rich Pins make shopping for products via Pinterest easier.

Pinners get email notification when price drops on product Rich Pin

5 types of Rich Pins: movie, article, recipe, product or place. For retailers, the product Rich Pin is crucial!

To summarize today’s webinar:

4 Steps for Pinterest Success:

1. Establish a Pinterest Plan2. Discover Who Your Target Audience Is3. Develop your Pinterest content4. Measure for success

7 Pinterest Activitiesto Get More Followers:

1. Follow lots of pinners2. Strategically create lots of boards3. Pin consistently4. Create seasonal and trending boards5. Join group boards6. Optimize your website and blog for Pinterest7. Integrate Rich Pins

Thank you forjoining!

Receive chapter 1of Anna’s Pinterestbook for free onher site at

www.whiteglovesocialmedia.com