pinterest for small businesses
Post on 14-Sep-2014
219 views
DESCRIPTION
How to make the most of Pinterest as a small businessTRANSCRIPT
Pinterest for BusinessHow to make the most of this stylish network
Why Pinterest?
It drives more referral traffic than Google+, YouTube and LinkedIn Combined
Valued at $3.8 billionReach new audiencesAn international, fast-growing audiencePerfect for visual businesses
How Pinterest works
Tea and Cake Board
Pinterest stream
What is a Pin?
Pinning from a website
Pin your image
Add to a board
What to pin
PhotosInfographicsVideosIllustrationsCartoonsPresentationsGraphsCharts
Who to follow
Industry leadersFavourite businessesNews, magazines and blogsSearch for pins by interest. You can search
by Pin, Board or Pinner – a good way to find other people who share your interests
Who uses Pinterest?(Image: @MDGadvertising)
Think like Vogue!
Most popular board ideas
HomeInspirationFashionColoursPlacesFoodPetsWeddings HumourCustomer generated contentSeasonalHow-to and tips (images and videos)
Maximising your website for Pinterest
Your imagesThe Pin It buttonSite design: no FlashOptimising your blog
Build your online reputation
Behind-the-scenesYour specialismYour expert knowledgePublications you followLatest newsImages and photos from your industryMake it fun!
Funnelling your Pinterest traffic
Pinterest clicks Website Call to
action
Case study: Sarah Townsend, Copywriter
Tips
You can’t pin from FacebookUse the analyticsMake sure you have a business profile and
not a personal profileAsk customers to contributeUse hashtagsBrand your pins (discreet logo or web
address)Give detailed information in your pins
Exercise
On a piece of paper write down 10-20 words or phrases that come to mind when you think of your business.
Group these into 3-6 categories, for example: Motivation, Places, People, Makes Me Happy, Relaxation, Design, Inspiration.
Choose two categories that have the most words or phrases attached to them.