Pinterest: What It Is And Why You Should Care

Download Pinterest: What It Is And Why You Should Care

Post on 09-May-2015

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This is an edited version of a Webinar I gave for a corporate client. If you're wondering why you should pin (especially if you're already on Facebook and Twitter), check out the slides on users' time on Pinterest and their buying habits once on the site.

TRANSCRIPT

1.WHAT IS IT AND WHY WESHOULD CARE2. First its your turn Who are you? What does Pinterest mean to you? How do you currently use it? What do you want to learn about it? 3. So what is Pinterest exactly? 4. The One-LinerPinterest is a social media platform centered around lifestyle 5. Lifestyle Seekers on Pinterest LookFor Information Ideas Inspiration 6. Pinterest Words To Know Boards Pins Followers 7. More Pinterest Words To Know Repin Like Comment Follow 8. Why do Pinterest when were already on Facebook &Twitter? 9. Pinterest Users Spend MoreTime16141210 8 6 4 2 0Pinterest Facebook http://www.modea.com/images/modea/site/uploads/logos/pinterest_infographic.jpg 10. Pinterest Users More Apt ToBuy60%50%40%30%20%10% 0%Pinterest Facebook http://www.steelhouse.com/social-shopping-2012-survey/ 11. Pinterest Users Spend MoreMoney$180$160$140$120$100 $80 $60 $40 $20$0 Pinterest Facebook http://www.shopify.com/blog/6058268-how-pinterest-drives-ecommerce-saleshttp://boticca.com/blog/facebook-vs-pinterest-infographic-5-things-weve- learned/ 12. Other Advantages of Pinterest Great for visually-based audience or market Fewer contest restrictions 13. But Think Before You Pin 14. Dont Be This Guy 15. Pinterest Biz Practice #1Celebrate your fans lifestyle 16. Pinterest Biz Practice #2Remember the three Is Information Ideas Inspiration 17. Marketing Goals Achieved ViaSavvy Increase brand awareness Drive Website traffic Strengthen brand identity Gather market data 18. Thinkable Takeaways Understand why people use Pinterest Begin your Pinterest strategy by embracingyour community and emphasizing what theyflock to on the platform Take those ideas and then map out how toconvert said community rules and enthusiasmto sales 19. Want to learn more? Email me (Lisa Kalner Williams): lisa@sierratierra.com Join my Facebook community: www.facebook.com/sierratierramarketing Subscribe to my social media marketing blogposts: http://feeds.feedburner.com/SierraTierraMarketing Or . lets pin together! www.pinterest.com/rooibosqueen 20. Photo credits Beaders: http://www.flickr.com/photos/artrebels/5179176830 Bikers: http://www.flickr.com/photos/see-through-the-eye-of-g/6828361906 Baker: http://www.flickr.com/photos/bobjudge/3248866491 Josh: http://pinterest.com/pin/266627240409153542/ Megaphone man:http://www.flickr.com/photos/scottiet812/2918178633