pioneer marketers services brochure

40
YOUR MARKETING SOLUTIONS PARTNER ENABLING YOUR RAPID GROWTH IN THE YEAR AHEAD

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Deals & Leads all at one place.. Pioneer marketers.

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Page 1: Pioneer marketers services brochure

YOUR MARKETING SOLUTIONS PARTNER

ENABLING YOUR RAPID GROWTH IN THE YEAR AHEAD

Page 2: Pioneer marketers services brochure

1,500+Employees

10+Years in Business

3Global Delivery

Centers

ABOUT PIONEER MARKETERS

#1Partner Globally with

>40% of Top Data Clients

16Data Partner with 16 of the Top 100 Directory/ Data firms worldwide

We are a Data and Marketing Outsourcing solutions company that owns and

delivers business and Consumer verified data across the Globe.

Page 3: Pioneer marketers services brochure

PIONEER MARKETERS - EXECUTIVE SUMMARY

• 1500 plus people enterprise with operations across North America, Europe and Asia.

• Coordinated and dedicated teams with focused marketing capabilities

• Pioneer Marketers has operations ranging from Web Marketing, Web Developing, Content Developing, Marketing Outsourcing, CRM, Data Management.

• Through our wide range of businesses and world-class partnerships, Pioneer Marketers delivers some of the best Marketing Outsourcing services worldwide & the largest B2B executive reach INSTANTLY.

Page 4: Pioneer marketers services brochure

PIONEER MARKETERS CAPABILITIES

Our Global database and online capabilities enhance our Clients to penetrate global market

Customer/market research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation Customer-intelligence

B2B DataTRAINING titlesDemographicsCell Phone dataOrg chart

Merge purgeData appendingNCOADo Not mail

EmailPhoneMobileMailWeb

CRM databaseMarketing databaseLoyalty program

Customer profitability & purchase propensity scoreLoyalty scoreSatisfaction analysis

SEOPPC & banner addsSMODigital PR

Page 5: Pioneer marketers services brochure

WHAT PIONEER MARKETERS CAN DOGlobal provider of marketing outsourcing solutions

helping our customers win, keep, and grow relationships with their targets.

Integrated or Multi Channel ServicesIntegrated or Multi Channel Services

DATA & MARKETING OUTSOURCING SOLUTIONSDATA & MARKETING OUTSOURCING SOLUTIONS

TeleContact Center Services

Software & Applications

Lead Generation Services

Data Management

Prospecting/Data Services

Social/ Digital Marketing Services

Page 6: Pioneer marketers services brochure

Penetrate new target markets Improve response rates Enhance Reach to new contacts Increase Lead Volumes

Increase Lead Conversions Increase activation and

“conversion” rates Improve operational efficiency Maximize customer share-of-wallet

Nurture Clients Improve efficiencies Increase conversion

Maximize customer value

Improve Profiling

Increase revenue/client

Maintain a positive customer experience

Nurturing Content & Applications

Customer management

Prospecting

Acquisitions

Account management

Enhance reach within existing Accounts

In-depth Profiling and Targeted Solution Offerings

HOW WE CAN HELP

Data

Prospecting

Acquisition

Campaigns

Customer & Account

Management

Content &

Applications Market

Intelligence

Page 7: Pioneer marketers services brochure

YOUR DECISIONS ARE AS GOOD AS YOUR DATA

“There is nothing more treacherous –or alas, more common- than the sales manager’s attempt to make marketing decisions on the basis of coarse and incomplete Data. When information is incomplete guesses have to be made”-

Peter Drucker

Page 9: Pioneer marketers services brochure

DO YOU KNOW?

Errors made in Prospecting, inability to communicate via email, Duplicate accounts, Junk Data

Data is incomplete to start with missing email or telephone numbers or address

or

Data is either entered wrong first time

Plus

Data allowed to corrupt itself

=

Case In Point

"IBM, 1 Financial Plaza, Hartford, CT" and

"International Business Machines, One Financial Plaza, Hartford, Connecticut"

become two distinct customers, while they are in essence the same logical entity.

Page 10: Pioneer marketers services brochure

DATA SERVICES

• List Acquisition (like the List by SIC codes, Target Vertical etc. for new and existing clients)

• Organizational Chart (mapping the key decision makers for new clients and acquisitions)

• Data Appending (Add Missing fields to existing data)

• Email Appending (add Email and do Pre- and Post- mail out follow up campaigns etc.)

• Data Cleansing and Management (Manage Customers’ In-house file & Keep it updated regularly with changes)

Page 11: Pioneer marketers services brochure

OUR DATA SERVICE OFFERINGS

Enterprise DQ Strategy &

Implementation using Trillium,

DataFlux

Enterprise DQ Strategy &

Implementation using Trillium,

DataFlux

Plug n Play Adaptors for

Siebel, SALESFORCE,

SAP, Informatica,

Oracle, Microsoft ,

SalesForce.com, Contact Eves

etc.

Plug n Play Adaptors for

Siebel, SALESFORCE,

SAP, Informatica,

Oracle, Microsoft ,

SalesForce.com, Contact Eves

etc.

Pointed DQ Solutions for

enterprise apps

Pointed DQ Solutions for

enterprise apps

Building Adaptors to

enterprise apps

Building Adaptors to

enterprise apps

Data Quality Service

Offerings

Solutions which Address:

Completeness - What data is missing or unusable?

Conformity - What data is stored in a non-standard format?

Consistency - What data values give conflicting information?

Accuracy - What data is incorrect or out of date?

Duplication - What data records are duplicated?

Integrity - What data is missing important relationships?

Page 12: Pioneer marketers services brochure

BUSINESS LIST COMPILATION PROCESSES

•Tradeshow and event

•Annual report, 10Ks and other

•Sec filings from sites like edgar-online.com and sec.gov

•Public Company Filings

•B2B portals and magazine subscriptions

•Postal service information includingNCOA, Zip+ 4, CourierRoute and delivery sequence •New Business registration

and incorporation•Country court house and

Secretary of State data•Yellow pages

•National Change of Address (NCOA)

•Delivery Point Validation (DPV)

•Delivery Sequence File (DSF2) zip+4

•650+ member data team working 24/7 to update the master database

Our telemarketing team calls extensively to acquire and verify specific email addresses

•Specialized Calling Groups for Large Business, New Business and Specialty Files

•QA monitors all calls daily

Key Elements Standardizes:

•Business Name

•SIC Code / Category

•Franchise/Brand

Duplicate Removal:

•Compare new file to old file to identify duplicates

•Database checked one last time by QA Staff before release•Experienced QA & Compilation Staff Drives Quality Data•Compilation staff bonuses based on 99% accuracy

Over 400 full time researchers solely dedicated to acquiring, verifying and updating data

SMTP check

DNS lookupFlagging all the hard bounces from email campaign

Compila

tio

n Addre

ss

Stan

dard

izat

io

n & H

ygie

ne

Phone

Verifica

tion

Standard

izati

on of

Elements

&

Duplicate

Removal

Email and

domain

validationFi

nal Q

uality

Check

Page 13: Pioneer marketers services brochure

DOUBLE OPT-IN PROCESS

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

Page 14: Pioneer marketers services brochure

APPENDING SERVICES

The process of updating out dated or missing information to one’s existing in-house database is called appending.

Email Appending: Appending email addresses to your in-house Direct marketing or telemarketing database

Reverse Appending: Appending other contact details to your list of companies or email addresses

Contact Appending: Adding complete details of key contacts in your targeted list of companies

Phone/fax Appending:

Adding telemarketing/fax marketing numbers to your in-house database

NCOA/ECOA : Appending changed mailing addresses or email addresses to your database

Data Hygiene : Removing errors, typos, data entry mistakes, duplicates, etc., from your database

Types of Appending Services

Page 15: Pioneer marketers services brochure

EMAIL APPEND PROCESS Step1: The client database is matched against Pioneer Marketers

permission-based database to add a corresponding email address that is matched.

Step2: The file is matched against various Domain databases and Email

Topology Pattern Repositories that we host. When a match is found, the email address is added to the client's file.

Step3: The Domain of the Company/Site are Verified manually along with the Email Topology to finalize the email address, which is further verified via our Proprietary Email Append Software Control Process. The email addresses that are appended will be those matched and are successfully deliverable.

Step 4: (optional) - once the files are matched, email recipients are provided with opt-out/opt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications. For means of opting-out, options are provided by Pioneer Marketers including an unsubscribe link, email reply option. We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Page 16: Pioneer marketers services brochure

QUALITY CHECK PROCESS

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

60 Million+ Business

Verificatio

ns. Every business is

emailed/called one to fo

ur times

a year

Page 17: Pioneer marketers services brochure

DATA CLEANSING PROCESS FLOWCHART

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace & Update with current information

Replace address information using NCOA

Domain verification & Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg: [email protected])

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification & Consolidation of data

Ensure accuracy of data & de-duping

Identifying Undelivered emails

13

12 11 10

987

6 5 4

321

Page 18: Pioneer marketers services brochure

DATA MANAGEMENT AND DATA LICENSING

Pioneer Marketers cleanse the data and append the missing information

New contacts Identified matching clients customer profile

Client data base

Continuous data flow through well planned networks

Pioneer Marketers delivers updated records as per timelines identified by the client.

Pioneer Marketers will analyze the campaign and identify behavior pattern of respondents, map for future campaigns and market research analysis. This is stored on the server for ready use.

Page 19: Pioneer marketers services brochure

PIONEER MARKETERS: YOUR MARKETING PARTNER

Our Data team working dedicatedly for

your list and campaign needs

Email Validation Email opt-out campaigns Newsletters with new

offers Tele-verification Data compilation List Append List verification List cleansing

Research

Quality assurance

Informed consent

DesignCoding

Data entry

Analysis

Data management

Page 20: Pioneer marketers services brochure

DIGITAL MARKETING SERVICES

Email Campaigns (Regular Lead generation and Demand Generation, e-News letters, Lead nurturing etc.)

Tele Marketing Event Management SEO (Search Engine Optimization)Pay Per Click Lead Generation servicesContent and Web support servicesWebinar OrganizationMarketing Outsourcing & Support Staff for Marketing ProjectsCustom Application Development ( CRM with email campaign

integration and Enterprise software application)Social Media Marketing ( Facebook, Twitter etc.)

Page 21: Pioneer marketers services brochure

EMAIL CAMPAIGN SERVICES

Email Campaigns:

Pioneer Marketers cater to the best of class marketing platform integrated products that today’s digital marketer needs. A huge customer-base worldwide relies on us to harness the power of email marketing. Based upon our client’s needs we use two different campaign tools

for executing email campaigns.

a) HTML Campaigns: Pioneer Marketers specializes in –

Executing email campaigns Template creation - Designing HTML template with Pre-populated

embedded form Live Tracking - Campaign tracking which includes leads, clicks,

email response and total opens

b) Text Campaigns:

Specify date and time for each campaign Provide Pioneer Marketers with the templates or Content for each

campaign Our email database is completely permission based. By sending

emails only to people who are willing to receive it, you prevent jeopardizing your reputation.

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent.

Page 22: Pioneer marketers services brochure

EMAIL MARKETING- B2B POTENTIAL AND REVENUE GENERATION

Page 23: Pioneer marketers services brochure

TELEMARKETING SERVICES

Execute a marketing campaign promoting clients services to its target market as defined by clients.

Call on Target Call List to be researched and provided by Pioneer Marketers. Perform outbound calls on behalf of Client to the target Business Market as

defined by Client. Our agent to work 8 hours a day, 5 days a week. Use Call Script provided by either Pioneer Marketers/Clients AND approved by

both parties prior to the start of the campaign. As discovered, qualify Prospects as appointments / leads based on criteria

defined by Client. Collect Information as defined by Client, when possible for each Qualified

Prospect. Schedule appointments between Qualified Prospects and client’s sales

representatives. Scheduled appointments are exclusive to Client’s sales representatives only.

Pertinent Information Desired by Client Name of Decision Maker Contact Information of Decision Maker (ext., direct line,

email, etc.) Company Name City Zip Code Prospect’s specific needs Best time for Client Rep to Contact Decision Maker

Success Call Criteria Prospect must belong to the target

industry specified by client. Prospect is willing to meet with the client

sales representative to discuss the product / services being offered.

Appointments must be done with the decision makers.

Other qualifications to be defined by Client.

Telemarketing Team: Transforming Your Thoughts to Voice

Page 24: Pioneer marketers services brochure

EVENT MANAGEMENT & SUPPORTComplete solution to increase event attendance and decrease event cost. By simplifying the event planning, marketing, manage and Measure. Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list Create customize template

Event Marketing Customize email templates

to match We Pack branding, and save them for future use

Send invitations pre show and post show

Personalize communication with fields, such as name and company, to increase relevance to recipients

Different emails to targeted groups;

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations Providing Tell-a-friend

functionality encourages invitees to forward the invitation along to colleagues

Measure the event Analyze metrics across all events

with cross-event reports Track the success of We Pack

email campaigns through real-time reporting; view which emails were opened, clicked or bounced back

Export reports in six formats: Excel, PDF, XML, CSV, TIFF, and Web Archive

Sort and filter to customize reports in real time

Page 25: Pioneer marketers services brochure

SEARCH ENGINE OPTIMIZATION

Your website is the gateway to your business in the modern day global village. Websites have garnered more prominence over the last few years. High visibility on the search engines is regarded as a sign of dependability. Pioneer Marketers offer SEO services, a process of making your prospects easily find your website on search engines. We will help optimize your website in the best possible manner to generate leads through:

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website

Keyword Ranking. Website Traffic. Increase in "Share of Traffic" per keyword. Increased Revenue/keyword. Lower dependence on Paid Search. Lowering the cost per acquisition.

Page 26: Pioneer marketers services brochure

PAY PER CLICK ADVERTISING & OPTIMIZING RESULTS FROM PPC

Step 1: Discuss business objectives.Step 2: Conduct initial keyword analysis.Step 3: Identify the keyword/landing page combinations.Step 4: Interim Client Approval for Keyword/Landing Pages.Step 5: Baseline Ranking & Traffic reports. Step 6: On-site & Off-site optimization. Step 7: Detailed Recommendation documents. Step 8: Implementation.Step 9: Monitoring and Optimizing: We provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.

Page 27: Pioneer marketers services brochure

LEAD GENERATION SERVICES

1 Targeted list Building :

We’ll customize the list build based on your target criteria.

2. Business Intelligence Team:

Our team will do a business analysis to ensure the program is successful

3. Targeted email campaign Deployment :

Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management

Live Campaign/Click tracking Report

Dedicated Campaign Manager

Free Email Campaign Content creation & Marketing Support

Html, Text & Rich Text templates creation

Unsubscribe & hard bounce removal.

4.Fax Marketing to Click through & Opens:

Dedicated Fax marketing for all the click through & open received from email campaign

5. Tele follow-up on Click through :

We’ll deploy a Tele-marketing team to follow up on all the Click through, response, opens received from campaign.

6. Qualifying the lead process:

Identifying the agreed parameter to qualifying the leads: Budget Decision maker Need Timeline

Page 28: Pioneer marketers services brochure

CONTENT & WEB SUPPORT SERVICES

News letters

• News letter creation and deployment

Survey

• Survey Creation and deployment

eNewsletter

• eNewsletter Creation & mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

• Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content

Services

• Content Writing and Management

Web Content

• Web content management, Articles, Press releases, Pitches and proposal

Micro

Sites

• Mini Website development and Management

Document

• White papers, case studies, PPT, Training materials and business Analysis reports etc.

Role of Content in Business Life Cycle

Page 29: Pioneer marketers services brochure

SOCIAL MEDIA MARKETING

We tactfully share content and conversations online using tools like LinkedIn, Facebook, Twitter and other networking sites thereby reducing the cost/lead by 60%. This medium also helps in:

Account Management Brand Monitoring Customer Service

Page 30: Pioneer marketers services brochure

BLOGS, SOCIAL MEDIA, FACEBOOK, TWITTER, LINKEDIN ETC.

Blogs have become the next generation marketing tool to corporate websites. With the use of blogs we will help clients create a dialog with their customers or prospects and explain features of their products and services. This will allow them to share and preview product features, functions, and benefits before the products are released. Pioneer Marketers will setup Blogs for clients and maintain those.Blogs are an excellent way to gather feedback and to make sure products meet the needs of users. Blogs are Basic websites which are updated Regularly by our content team.

Page 31: Pioneer marketers services brochure

FACEBOOK, LINKEDIN, TWITTER

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups & Pages

Adding Members & Fans

Starting Discussions

Sharing Links

Create Facebook “Like” button & Badge, to place it in the website & blogs

Run Contests, Promotional Campaigns, Polls..

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Creating Profile Integrating Profile with

Other Social Media Channels

Add Connections Join Groups Targeting & Networking

with the Influencers Starting Discussions in

Groups Active participation in

relevant Q&A's Publish Press Releases Create Polls Submit Feeds Share Presentations Integrate Blogs to the

profile Share Links

Creating Profile Post Tweets with Site

link(content form the site) Following Key influencers Use hash tags for Keywords Re-tweet influential tweets Post neutral updates

frequently Create a Twitter Badge &

place it on the Site & Blogs Increase the followers base

constantly

Page 32: Pioneer marketers services brochure

DIGITAL PR

Monitor

• Monitor and evaluate relevant online media conversations

Engage

• Engage with key influencers in the blogosphere

Develop

• Develop corporate blogs, social network sites and multimedia tools

Plan

• Plan the design of and develop content for corporate websites

Optimize

• Optimize communications for effective distribution in the digital space

Page 33: Pioneer marketers services brochure

Lead Nurturing Plan

Buying stages: Early, Mid and Late stage

Buyer profiles

Content Timing

Online Demos, White paper, eBooks, Webinars

SeminarsLive DemosTechnical white papers

ComparisonsFree trialsCase StudiesConsultation, Pricing

Buying cycle Content

AwarenessSeo Content: Blog posts, Iamges, Diagrams, Presentations and Guest posts Link bait: Infographics, Calculators, tools PR: Contributed articles

Education White Paper Webcasts, Videos, Whiteboard Tutorials

ConsiderationWhite paper and reports Case Studies Data Sheets Flash Demos

DecisionMethodologies Screen Cast Tutorials Evaluation Guides

43

21

Page 34: Pioneer marketers services brochure

PRODUCT MARKETING

Pioneer Marketers can promote products at various life cycle’s and create awareness among the potential buyers with complete digital marketing capabilities, cutting edge technology and resources

Page 35: Pioneer marketers services brochure

ORGANIZATIONAL CHART CREATIONIn a complex sales cycle/large account penetration or merger and acquisitions it is necessary to map the key decision makers and their roles and responsibilities.

Pioneer Marketers with its unique research team assist our clients to map the reporting authority to win large accounts or acquire new companies

Page 36: Pioneer marketers services brochure

OUR EMAIL & DATA COMPETENCIES

Should weextend credit

to this business?

How should we

Reach these Top

Decision makers?

Should I send this consumer

an offer?What Should

I offer via

Email?

Should I offer

Services for this

ailment?

Should I offer my products to this consumer?

How well is Social Media

Is Performing?

Data

Internet& Social media

DataDaily analysisof how more than 25m use SocialMedia &

the Internet

Global

Emails

100mconsumers inU.S. and UK

Healthcare

databases

20 mailments in

the UK

Onlinepurchasing

habits

120mhouseholdsin the U.S.

Consumermarketing

200mhouseholds

globally

Business

Executive

Data

45m+executives

globally

BusinessEmails

36 m business

emailsglobally

Intelligence

Page 38: Pioneer marketers services brochure

OUR QUALITY – COMPARED TO COMPETITION

In a recent audit conducted by Credifeye.com we were compared against two top competitors and found the following results:  Our Quality Jigsaw D&B

Company Name Accuracy 93.8% 90.3% 92.6%

Address Accuracy 92.3% 89.8% 91.9%

Phone Number Accuracy 84.1% 74.6% 66.7%

Industry/SIC Accuracy 70.3% 67.6% 67.9%

Employment Size Accuracy 94.9% 93.1% 79.2%

Contact Name Accuracy 80.1% 74.8% 74.2%

Contact Title Accuracy 83.2% 76.5% 82.7%

Deliverability (Email) 90.9% 69.1% 80.6%

Page 39: Pioneer marketers services brochure

OUR INTEGRATED MULTI CHANNEL ONLINE SOLUTIONS

Prospect CustomerProspect Customer Customer

Customer Lifecycle

Segmentation Sales Service Loyalty Retention

Social Media Solutions

Social Media Solutions

UNIQUE DIGITAL MARKETING

Contact Channels

Customer Service

Technical Support

LIVE Call Back &

Chat

Multi Channel Solutions

OUR Research/ Verify Company

Registration & Financials

Nurturing

Renewals

Win Back

Retention

Acquisition

Up-sell/

Cross-sell

Business

Development/

Growth Programs

SMSChatVoice EmailWeb

B2B TWEETFACEBOOK-ONLINE LINKED-ONLINE

Page 40: Pioneer marketers services brochure

THANK YOU