pioneer marketers services brochure
Post on 13-Sep-2014
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Deals & Leads all at one place.. Pioneer marketers.TRANSCRIPT
YOUR MARKETING SOLUTIONS PARTNER
ENABLING YOUR RAPID GROWTH IN THE YEAR AHEAD
1,500+Employees
10+Years in Business
3Global Delivery
Centers
ABOUT PIONEER MARKETERS
#1Partner Globally with
>40% of Top Data Clients
16Data Partner with 16 of the Top 100 Directory/ Data firms worldwide
We are a Data and Marketing Outsourcing solutions company that owns and
delivers business and Consumer verified data across the Globe.
PIONEER MARKETERS - EXECUTIVE SUMMARY
• 1500 plus people enterprise with operations across North America, Europe and Asia.
• Coordinated and dedicated teams with focused marketing capabilities
• Pioneer Marketers has operations ranging from Web Marketing, Web Developing, Content Developing, Marketing Outsourcing, CRM, Data Management.
• Through our wide range of businesses and world-class partnerships, Pioneer Marketers delivers some of the best Marketing Outsourcing services worldwide & the largest B2B executive reach INSTANTLY.
PIONEER MARKETERS CAPABILITIES
Our Global database and online capabilities enhance our Clients to penetrate global market
Customer/market research
Data
Processing
Data analytics
Digital marketing
Delivery Channels
Database management
Segmentation Customer-intelligence
B2B DataTRAINING titlesDemographicsCell Phone dataOrg chart
Merge purgeData appendingNCOADo Not mail
EmailPhoneMobileMailWeb
CRM databaseMarketing databaseLoyalty program
Customer profitability & purchase propensity scoreLoyalty scoreSatisfaction analysis
SEOPPC & banner addsSMODigital PR
WHAT PIONEER MARKETERS CAN DOGlobal provider of marketing outsourcing solutions
helping our customers win, keep, and grow relationships with their targets.
Integrated or Multi Channel ServicesIntegrated or Multi Channel Services
DATA & MARKETING OUTSOURCING SOLUTIONSDATA & MARKETING OUTSOURCING SOLUTIONS
TeleContact Center Services
Software & Applications
Lead Generation Services
Data Management
Prospecting/Data Services
Social/ Digital Marketing Services
Penetrate new target markets Improve response rates Enhance Reach to new contacts Increase Lead Volumes
Increase Lead Conversions Increase activation and
“conversion” rates Improve operational efficiency Maximize customer share-of-wallet
Nurture Clients Improve efficiencies Increase conversion
Maximize customer value
Improve Profiling
Increase revenue/client
Maintain a positive customer experience
Nurturing Content & Applications
Customer management
Prospecting
Acquisitions
Account management
Enhance reach within existing Accounts
In-depth Profiling and Targeted Solution Offerings
HOW WE CAN HELP
Data
Prospecting
Acquisition
Campaigns
Customer & Account
Management
Content &
Applications Market
Intelligence
YOUR DECISIONS ARE AS GOOD AS YOUR DATA
“There is nothing more treacherous –or alas, more common- than the sales manager’s attempt to make marketing decisions on the basis of coarse and incomplete Data. When information is incomplete guesses have to be made”-
Peter Drucker
OPT-IN PROCESS FLOWCHART FOR TRAINING EXECS
1 2
Segregation
3
456
7 8 9 10
Training Network Identified
With Phone Numbers
An Opt-in Contact
Permission based with opt-out process
Network Opt-outs are tracked and NEVER USED AGAIN
Emails are used for opt-in process and surveys
Tele-verification for opt-in process
Emails and other data is appended
Uploaded to CLIENT CRM
With emails
Events & Contacts Identified
DO YOU KNOW?
Errors made in Prospecting, inability to communicate via email, Duplicate accounts, Junk Data
Data is incomplete to start with missing email or telephone numbers or address
or
Data is either entered wrong first time
Plus
Data allowed to corrupt itself
=
Case In Point
"IBM, 1 Financial Plaza, Hartford, CT" and
"International Business Machines, One Financial Plaza, Hartford, Connecticut"
become two distinct customers, while they are in essence the same logical entity.
DATA SERVICES
• List Acquisition (like the List by SIC codes, Target Vertical etc. for new and existing clients)
• Organizational Chart (mapping the key decision makers for new clients and acquisitions)
• Data Appending (Add Missing fields to existing data)
• Email Appending (add Email and do Pre- and Post- mail out follow up campaigns etc.)
• Data Cleansing and Management (Manage Customers’ In-house file & Keep it updated regularly with changes)
OUR DATA SERVICE OFFERINGS
Enterprise DQ Strategy &
Implementation using Trillium,
DataFlux
Enterprise DQ Strategy &
Implementation using Trillium,
DataFlux
Plug n Play Adaptors for
Siebel, SALESFORCE,
SAP, Informatica,
Oracle, Microsoft ,
SalesForce.com, Contact Eves
etc.
Plug n Play Adaptors for
Siebel, SALESFORCE,
SAP, Informatica,
Oracle, Microsoft ,
SalesForce.com, Contact Eves
etc.
Pointed DQ Solutions for
enterprise apps
Pointed DQ Solutions for
enterprise apps
Building Adaptors to
enterprise apps
Building Adaptors to
enterprise apps
Data Quality Service
Offerings
Solutions which Address:
Completeness - What data is missing or unusable?
Conformity - What data is stored in a non-standard format?
Consistency - What data values give conflicting information?
Accuracy - What data is incorrect or out of date?
Duplication - What data records are duplicated?
Integrity - What data is missing important relationships?
BUSINESS LIST COMPILATION PROCESSES
•Tradeshow and event
•Annual report, 10Ks and other
•Sec filings from sites like edgar-online.com and sec.gov
•Public Company Filings
•B2B portals and magazine subscriptions
•Postal service information includingNCOA, Zip+ 4, CourierRoute and delivery sequence •New Business registration
and incorporation•Country court house and
Secretary of State data•Yellow pages
•National Change of Address (NCOA)
•Delivery Point Validation (DPV)
•Delivery Sequence File (DSF2) zip+4
•650+ member data team working 24/7 to update the master database
Our telemarketing team calls extensively to acquire and verify specific email addresses
•Specialized Calling Groups for Large Business, New Business and Specialty Files
•QA monitors all calls daily
Key Elements Standardizes:
•Business Name
•SIC Code / Category
•Franchise/Brand
Duplicate Removal:
•Compare new file to old file to identify duplicates
•Database checked one last time by QA Staff before release•Experienced QA & Compilation Staff Drives Quality Data•Compilation staff bonuses based on 99% accuracy
Over 400 full time researchers solely dedicated to acquiring, verifying and updating data
SMTP check
DNS lookupFlagging all the hard bounces from email campaign
Compila
tio
n Addre
ss
Stan
dard
izat
io
n & H
ygie
ne
Phone
Verifica
tion
Standard
izati
on of
Elements
&
Duplicate
Removal
Email and
domain
validationFi
nal Q
uality
Check
DOUBLE OPT-IN PROCESS
Double Opt-in emails delivered
to client
Opt-out mailer sent before file delivery
Tele-verification for opted in contacts
Permission based opt out process
Emails acquired through legal sources
APPENDING SERVICES
The process of updating out dated or missing information to one’s existing in-house database is called appending.
Email Appending: Appending email addresses to your in-house Direct marketing or telemarketing database
Reverse Appending: Appending other contact details to your list of companies or email addresses
Contact Appending: Adding complete details of key contacts in your targeted list of companies
Phone/fax Appending:
Adding telemarketing/fax marketing numbers to your in-house database
NCOA/ECOA : Appending changed mailing addresses or email addresses to your database
Data Hygiene : Removing errors, typos, data entry mistakes, duplicates, etc., from your database
Types of Appending Services
EMAIL APPEND PROCESS Step1: The client database is matched against Pioneer Marketers
permission-based database to add a corresponding email address that is matched.
Step2: The file is matched against various Domain databases and Email
Topology Pattern Repositories that we host. When a match is found, the email address is added to the client's file.
Step3: The Domain of the Company/Site are Verified manually along with the Email Topology to finalize the email address, which is further verified via our Proprietary Email Append Software Control Process. The email addresses that are appended will be those matched and are successfully deliverable.
Step 4: (optional) - once the files are matched, email recipients are provided with opt-out/opt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications. For means of opting-out, options are provided by Pioneer Marketers including an unsubscribe link, email reply option. We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs
QUALITY CHECK PROCESS
SMTP Check
Quality Check
Tele-verification
Email verification
Capture Data quality
Sophisticated Email
verification software
Business directory look-up
60 Million+ Business
Verificatio
ns. Every business is
emailed/called one to fo
ur times
a year
DATA CLEANSING PROCESS FLOWCHART
Identify Non-working data fields
Ensure data values fall within defined parameters
Replace & Update with current information
Replace address information using NCOA
Domain verification & Validation
Replace undeliverable emails using ECOA
Identify Invalid IDs (eg: [email protected])
Identify dead domain names
Incorrect Syntax in emails identified
Ensure consistency of data format
Manual verification & Consolidation of data
Ensure accuracy of data & de-duping
Identifying Undelivered emails
13
12 11 10
987
6 5 4
321
DATA MANAGEMENT AND DATA LICENSING
Pioneer Marketers cleanse the data and append the missing information
New contacts Identified matching clients customer profile
Client data base
Continuous data flow through well planned networks
Pioneer Marketers delivers updated records as per timelines identified by the client.
Pioneer Marketers will analyze the campaign and identify behavior pattern of respondents, map for future campaigns and market research analysis. This is stored on the server for ready use.
PIONEER MARKETERS: YOUR MARKETING PARTNER
Our Data team working dedicatedly for
your list and campaign needs
Email Validation Email opt-out campaigns Newsletters with new
offers Tele-verification Data compilation List Append List verification List cleansing
Research
Quality assurance
Informed consent
DesignCoding
Data entry
Analysis
Data management
DIGITAL MARKETING SERVICES
Email Campaigns (Regular Lead generation and Demand Generation, e-News letters, Lead nurturing etc.)
Tele Marketing Event Management SEO (Search Engine Optimization)Pay Per Click Lead Generation servicesContent and Web support servicesWebinar OrganizationMarketing Outsourcing & Support Staff for Marketing ProjectsCustom Application Development ( CRM with email campaign
integration and Enterprise software application)Social Media Marketing ( Facebook, Twitter etc.)
EMAIL CAMPAIGN SERVICES
Email Campaigns:
Pioneer Marketers cater to the best of class marketing platform integrated products that today’s digital marketer needs. A huge customer-base worldwide relies on us to harness the power of email marketing. Based upon our client’s needs we use two different campaign tools
for executing email campaigns.
a) HTML Campaigns: Pioneer Marketers specializes in –
Executing email campaigns Template creation - Designing HTML template with Pre-populated
embedded form Live Tracking - Campaign tracking which includes leads, clicks,
email response and total opens
b) Text Campaigns:
Specify date and time for each campaign Provide Pioneer Marketers with the templates or Content for each
campaign Our email database is completely permission based. By sending
emails only to people who are willing to receive it, you prevent jeopardizing your reputation.
Proprietary Email campaign platform designed based on research conducted on 25+ email marketers
Runs on dynamic IP address to ensure better deliverability
Easy tracking to track behavioral pattern of the respondent.
EMAIL MARKETING- B2B POTENTIAL AND REVENUE GENERATION
TELEMARKETING SERVICES
Execute a marketing campaign promoting clients services to its target market as defined by clients.
Call on Target Call List to be researched and provided by Pioneer Marketers. Perform outbound calls on behalf of Client to the target Business Market as
defined by Client. Our agent to work 8 hours a day, 5 days a week. Use Call Script provided by either Pioneer Marketers/Clients AND approved by
both parties prior to the start of the campaign. As discovered, qualify Prospects as appointments / leads based on criteria
defined by Client. Collect Information as defined by Client, when possible for each Qualified
Prospect. Schedule appointments between Qualified Prospects and client’s sales
representatives. Scheduled appointments are exclusive to Client’s sales representatives only.
Pertinent Information Desired by Client Name of Decision Maker Contact Information of Decision Maker (ext., direct line,
email, etc.) Company Name City Zip Code Prospect’s specific needs Best time for Client Rep to Contact Decision Maker
Success Call Criteria Prospect must belong to the target
industry specified by client. Prospect is willing to meet with the client
sales representative to discuss the product / services being offered.
Appointments must be done with the decision makers.
Other qualifications to be defined by Client.
Telemarketing Team: Transforming Your Thoughts to Voice
EVENT MANAGEMENT & SUPPORTComplete solution to increase event attendance and decrease event cost. By simplifying the event planning, marketing, manage and Measure. Event Planning
Study intricacies of the client
Identify the target audience
Event attendees list Create customize template
Event Marketing Customize email templates
to match We Pack branding, and save them for future use
Send invitations pre show and post show
Personalize communication with fields, such as name and company, to increase relevance to recipients
Different emails to targeted groups;
Modify subject lines and content to analyze which emails had the highest open rate
Managing event
Track email open rates and response rates
reminders and confirmations Providing Tell-a-friend
functionality encourages invitees to forward the invitation along to colleagues
Measure the event Analyze metrics across all events
with cross-event reports Track the success of We Pack
email campaigns through real-time reporting; view which emails were opened, clicked or bounced back
Export reports in six formats: Excel, PDF, XML, CSV, TIFF, and Web Archive
Sort and filter to customize reports in real time
SEARCH ENGINE OPTIMIZATION
Your website is the gateway to your business in the modern day global village. Websites have garnered more prominence over the last few years. High visibility on the search engines is regarded as a sign of dependability. Pioneer Marketers offer SEO services, a process of making your prospects easily find your website on search engines. We will help optimize your website in the best possible manner to generate leads through:
SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis
Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines
Search Engine Submission (SES) that enrolls your website to popular search engines and online directories
Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines
Search Engine Ranking (SER) that strives to get higher visibility to your website
Keyword Ranking. Website Traffic. Increase in "Share of Traffic" per keyword. Increased Revenue/keyword. Lower dependence on Paid Search. Lowering the cost per acquisition.
PAY PER CLICK ADVERTISING & OPTIMIZING RESULTS FROM PPC
Step 1: Discuss business objectives.Step 2: Conduct initial keyword analysis.Step 3: Identify the keyword/landing page combinations.Step 4: Interim Client Approval for Keyword/Landing Pages.Step 5: Baseline Ranking & Traffic reports. Step 6: On-site & Off-site optimization. Step 7: Detailed Recommendation documents. Step 8: Implementation.Step 9: Monitoring and Optimizing: We provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.
LEAD GENERATION SERVICES
1 Targeted list Building :
We’ll customize the list build based on your target criteria.
2. Business Intelligence Team:
Our team will do a business analysis to ensure the program is successful
3. Targeted email campaign Deployment :
Dedicated email campaign will be launched with complete email campaign benefits
Campaign List Management
Live Campaign/Click tracking Report
Dedicated Campaign Manager
Free Email Campaign Content creation & Marketing Support
Html, Text & Rich Text templates creation
Unsubscribe & hard bounce removal.
4.Fax Marketing to Click through & Opens:
Dedicated Fax marketing for all the click through & open received from email campaign
5. Tele follow-up on Click through :
We’ll deploy a Tele-marketing team to follow up on all the Click through, response, opens received from campaign.
6. Qualifying the lead process:
Identifying the agreed parameter to qualifying the leads: Budget Decision maker Need Timeline
CONTENT & WEB SUPPORT SERVICES
News letters
• News letter creation and deployment
Survey
• Survey Creation and deployment
eNewsletter
• eNewsletter Creation & mail out (Tracking and feeding lists of interested clients to sales team)
Analytics
• Web Analytics of website visitors and mapping target titles to companies identified via IP addresses
Content
Services
• Content Writing and Management
Web Content
• Web content management, Articles, Press releases, Pitches and proposal
Micro
Sites
• Mini Website development and Management
Document
• White papers, case studies, PPT, Training materials and business Analysis reports etc.
Role of Content in Business Life Cycle
SOCIAL MEDIA MARKETING
We tactfully share content and conversations online using tools like LinkedIn, Facebook, Twitter and other networking sites thereby reducing the cost/lead by 60%. This medium also helps in:
Account Management Brand Monitoring Customer Service
BLOGS, SOCIAL MEDIA, FACEBOOK, TWITTER, LINKEDIN ETC.
Blogs have become the next generation marketing tool to corporate websites. With the use of blogs we will help clients create a dialog with their customers or prospects and explain features of their products and services. This will allow them to share and preview product features, functions, and benefits before the products are released. Pioneer Marketers will setup Blogs for clients and maintain those.Blogs are an excellent way to gather feedback and to make sure products meet the needs of users. Blogs are Basic websites which are updated Regularly by our content team.
FACEBOOK, LINKEDIN, TWITTER
Creating Profile
Creating Fan Page
Integrating Profile with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Joining Groups & Pages
Adding Members & Fans
Starting Discussions
Sharing Links
Create Facebook “Like” button & Badge, to place it in the website & blogs
Run Contests, Promotional Campaigns, Polls..
YouTube Box (For Viral Campaigns)
Adding FBML Tabs
Creating Profile Integrating Profile with
Other Social Media Channels
Add Connections Join Groups Targeting & Networking
with the Influencers Starting Discussions in
Groups Active participation in
relevant Q&A's Publish Press Releases Create Polls Submit Feeds Share Presentations Integrate Blogs to the
profile Share Links
Creating Profile Post Tweets with Site
link(content form the site) Following Key influencers Use hash tags for Keywords Re-tweet influential tweets Post neutral updates
frequently Create a Twitter Badge &
place it on the Site & Blogs Increase the followers base
constantly
DIGITAL PR
Monitor
• Monitor and evaluate relevant online media conversations
Engage
• Engage with key influencers in the blogosphere
Develop
• Develop corporate blogs, social network sites and multimedia tools
Plan
• Plan the design of and develop content for corporate websites
Optimize
• Optimize communications for effective distribution in the digital space
Lead Nurturing Plan
Buying stages: Early, Mid and Late stage
Buyer profiles
Content Timing
Online Demos, White paper, eBooks, Webinars
SeminarsLive DemosTechnical white papers
ComparisonsFree trialsCase StudiesConsultation, Pricing
Buying cycle Content
AwarenessSeo Content: Blog posts, Iamges, Diagrams, Presentations and Guest posts Link bait: Infographics, Calculators, tools PR: Contributed articles
Education White Paper Webcasts, Videos, Whiteboard Tutorials
ConsiderationWhite paper and reports Case Studies Data Sheets Flash Demos
DecisionMethodologies Screen Cast Tutorials Evaluation Guides
43
21
PRODUCT MARKETING
Pioneer Marketers can promote products at various life cycle’s and create awareness among the potential buyers with complete digital marketing capabilities, cutting edge technology and resources
ORGANIZATIONAL CHART CREATIONIn a complex sales cycle/large account penetration or merger and acquisitions it is necessary to map the key decision makers and their roles and responsibilities.
Pioneer Marketers with its unique research team assist our clients to map the reporting authority to win large accounts or acquire new companies
OUR EMAIL & DATA COMPETENCIES
Should weextend credit
to this business?
How should we
Reach these Top
Decision makers?
Should I send this consumer
an offer?What Should
I offer via
Email?
Should I offer
Services for this
ailment?
Should I offer my products to this consumer?
How well is Social Media
Is Performing?
Data
Internet& Social media
DataDaily analysisof how more than 25m use SocialMedia &
the Internet
Global
Emails
100mconsumers inU.S. and UK
Healthcare
databases
20 mailments in
the UK
Onlinepurchasing
habits
120mhouseholdsin the U.S.
Consumermarketing
200mhouseholds
globally
Business
Executive
Data
45m+executives
globally
BusinessEmails
36 m business
emailsglobally
Intelligence
Quality Control process
Sophisticated Web based and email Verification Software
DNS Lookups
SMTP CheckQuality Check
Tele verification
Email & Online verification
Capture quality data via Tele-Verification & Physical Visits as needed
OUR QUALITY – COMPARED TO COMPETITION
In a recent audit conducted by Credifeye.com we were compared against two top competitors and found the following results: Our Quality Jigsaw D&B
Company Name Accuracy 93.8% 90.3% 92.6%
Address Accuracy 92.3% 89.8% 91.9%
Phone Number Accuracy 84.1% 74.6% 66.7%
Industry/SIC Accuracy 70.3% 67.6% 67.9%
Employment Size Accuracy 94.9% 93.1% 79.2%
Contact Name Accuracy 80.1% 74.8% 74.2%
Contact Title Accuracy 83.2% 76.5% 82.7%
Deliverability (Email) 90.9% 69.1% 80.6%
OUR INTEGRATED MULTI CHANNEL ONLINE SOLUTIONS
Prospect CustomerProspect Customer Customer
Customer Lifecycle
Segmentation Sales Service Loyalty Retention
Social Media Solutions
Social Media Solutions
UNIQUE DIGITAL MARKETING
Contact Channels
Customer Service
Technical Support
LIVE Call Back &
Chat
Multi Channel Solutions
OUR Research/ Verify Company
Registration & Financials
Nurturing
Renewals
Win Back
Retention
Acquisition
Up-sell/
Cross-sell
Business
Development/
Growth Programs
SMSChatVoice EmailWeb
B2B TWEETFACEBOOK-ONLINE LINKED-ONLINE
THANK YOU