pioneers of tata group jamsetji tata darobji tata naval tata j.r.d. tata ratan tata
TRANSCRIPT
TATA GROUP
MMS 1ST YEAR
Pioneers of TATA Group
Jamsetji tata Darobji tata Naval tata
J.R.D. Tata Ratan Tata
Tata Group Growing HistoryFaoundation1861-1931
Consolidation1932-1989
Expansions1990 Onwords
RANKS ACHIEVED
TATA Steel 6th largest steel maker in the world.
TATA Motors among the top five commercial vehicle manufacturers in the world.
TCS leading global software company
TATA Tea second largest branded tea company in the world
TATA Chemicals world’s second largest manufacturer of soda ash
TATA Communications world’s largest wholesale voice carriers
History
• The Tata Group was founded as a private trading firm in 1868 by entrepreneur and philanthropist Jamsetji Nusserwanji Tata.
• In 1932, Sir Nowroji Saklatwala became the group’s chair
• Six years later Jehangir Ratanji Dadabhoy Tata (J.R.D.) took over the position
• In 1991 J.R.D.’s nephew, Indian business mogul Ratan Naval Tata, succeeded him as chairman of the Tata Group.
Market Segmentation 1874 •Central India shipping
•Weaving and Manufacturing company
1902 •Taj mahal palace and towers
1907 •Tisco•Tata limited in London
Contd…
1910 •Tata electric Companies
1911 •Indian Institute of science
1917 •Tata oil mills
Contd…
1983 •Tata salt - Desh ka namak
2001 •Tata AIG
2006 •Tata credit Cards
Aim Of Tata Group
Catego
ry 1
Catego
ry 2
Catego
ry 3
Catego
ry 4
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22.5
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The aim of Tata Group is improve the qualities Of society by virtue of integrity , UnderstandingExcellence ,unity and Responsibility and ReachAt the top
CORE VALUES
• Integrity• Spirit • Agility • Passion for excellence• Unity
Integrity
Agility
UnityPassion
Spirit
BUSINESS SECTORS• Tata companies operates in seven business sectors.
• The total revenue of Tata companies, taken together, was $62.5 billion (around Rs251,543 crore) in 2007-08, with 61 per cent of this coming from business outside India, and they employ around 350,000 people worldwide.
• The Tata name has been respected in India for 140 years for its adherence to strong values and business ethics.
• There are 27 publicly listed Tata enterprises and they have a combined market capitalization of some $60 billion, and a shareholder base of 3.2 million.
Information systems and communications
• The Tata group has well-established enterprises in the fields of software and other information systems, telecommunications and industrial automation.
• E.g. nelito systems, tata technologies (10) tata sky, virgin mobile India(7)
Engineering
• The Tata group has a robust presence in engineering, with operations in automobiles and auto components and a variety of other engineering products and services.
• E.g. Automotive, jaguar land rover, tata motors(25), Engineering: voltas, TCE consulting engineers
Materials
• The Tata group is among the global leaders in this business sector, with operations in steel and composites.
• E.g.Metals: corus, natsteel asia, • Composites: tata advanced materials
Services
• The Tata group has widespread interests in the hospitality business, as also in insurance, realty
and financial and other services.• E.g. Hotels, property development: Indian
hotels,tata housing development company• Financial services: tata capital, tata financial
services
Energy
• The Tata group is a significant player in power generation and is also involved in the oil and gas segment.
• E.g. Energy: north delhi power, tata BP solar
Consumer Products
• The Tata group has a strong and longstanding business in watches and jewellery, and a growing presence in the retail industry.
• Consumer products: titan industries, Tetley group
Chemicals
• The Tata group is one of the largest producers of soda ash in the world. Additionally, it has interests in fertilisers and in the pharmaceuticals business.
• E.g. tata pigments, general chemical industrial products
Products and Services for CONSUMERS
Agriculture Automobiles Beverages
Charter flights Cooling appliances Crockery
DTH television Financial services Food
Holiday homes Hotels Housing
Jewellery Leather Retail
Solar appliances Telecommunications Watches and clocks
Products and Services for BUSINESSES
Advanced composites Aerospace Agricultural products
Automotive industry Beverages Books
Chemicals Construction Consultancy
Defence Design services E-learning
E-trading Energy Engineering
Financial services Food products Funding
Hospitality Industrial equipments IT
MERGERS AND AQUISITIONS
• TATA communications (formerly VSNL) acquired CEC (China enterprises communication) with 50 % stake in June 2008.
• TATA motors acquired jaguar and land rovers (UK based) with a value of $ 2.3 billion in March 2008.
• Telco construction equipment company acquired Hughes telecom India (Spain based) with 79% stake in March 2008.
Specialty in TATA Group
• An extraordinary range of disciplines.• Business management skills.• Inter-company mobility • Continuous Improvement • The Tata group is one of the world’s largest
private-sector employers
Strengths 1)resources and capabilities2)vast experience (steel and automobiles)3)The business model.
Weaknesses1)Distribution 2)value chain innovation 3)macro environment 4)in order to serve the global markets with high quality and low price.
Opportunities 1)new markets2)Exports3)Acquisitionse.g. jaguar and land Rover
Threats 1)India’s recent2)mergers of global 3)marketse.g.Vodafone,Reliance
SWOT Analysis
CURRENT STRATEGIES
• Expending globally (globalization strategy)• acquiring other companies in different countries• No frill strategy; “a low frill strategy combine a
low price and low value added, low perceived product/services benefits and a focus on a price sensitive market segment.
• invested a huge amount in research and development in order to achieve the highest degree of quality at the lowest price
• News Update: (April 12, 09) – tata motors presents new buses, TATA motors marcopolo limited, a joint venture of TATA motors and marc polo of Brazil introduced its starbus range of buses in Punjab.
• CONCLUSIONS: In the whole: the group acquiring the different strategy in the different market, in the home country TATA’s strategies are same as to cost leadership and differentiations.
Any Questions……