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3M Signing Systems How has history improved the ‘green- ness’ of road signage? © 3M 2014 All Rights Reserved.

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Page 1: Pippa Batchelor

3M Signing Systems

How has history improved the ‘green-ness’ of road signage?

© 3M 2014 All Rights Reserved.

Page 2: Pippa Batchelor

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

Why are retroreflective materials needed?

Because, tragically, people are dying…

Page 3: Pippa Batchelor

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

Topics for discussion:

Why is traffic signage needed? How has the situation changed over the years? What Innovations have these needs driven? What are the secondary benefits of improving signage?

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How has the ‘green-ness’ of signage improved over time?

DaytimeMany cues available

Driver task relatively easy

NighttimeFew cues remainTask more difficult

© 3M 2009. All Rights Reserved.

In 2013 38% of all accidents in Australia occurred at night.

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

And, there’s a need to protect people and improve SAFETY...

And we can help keep people safer through BETTER VISIBILITY

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

Where it all started:

© 3M 20011. All Rights Reserved.

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How has the ‘green-ness’ of signage improved over time?

How does Retroreflectivity work?

Retroreflection (def): The return of a large portion of an incoming light beam to its

source.

This is why retroreflective materials appear brightest to observers located near the level of the light source (e.g. a driver and the vehicle headlights).

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How has the ‘green-ness’ of signage improved over time?

© 3M 2009. All Rights Reserved.

Retroreflector

Light Source Direction

Most retroreflectors also have diffuse reflection (“wasted” light). Higher efficiency sheetings divert more light towards the driver.

Divergence Cone / Cone of Retroreflection

A vehicle’s headlights return light to the driver in a cone shaped distribution, known as the divergence cone or cone of retroreflection.

Retroreflection Overview

Page 9: Pippa Batchelor

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

Need for improvement

Traffic volumes 75% of traffic travelling on 16% of road network Number of vehicles doubled since 1979 Multi-lane highways

Speeds Improved road surfaces and engines Improved speeds

© 3M 20011. All Rights Reserved.

1955

1962

1971

1976

1979

1982

1985

1988

1991

1993

1995

2002

2008

02000000400000060000008000000

1000000012000000140000001600000018000000

Total vehicles registered in Australia

Page 10: Pippa Batchelor

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

Need for improvement Brighter better

58%

32%

8%

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

Consequences of wider roads

Increasing the number of lanes increases entrance angle for the driver....

© 3M 20011. All Rights Reserved.

0 5 10 15 20 25 30 350

50

100

150

200

250

300

Constant observation angle, varying entrance angle.

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

Consequence of higher truck volume

© 3M 20011. All Rights Reserved.

0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 1.10

50

100

150

200

250

300

Constant entrance angle, varying observation angle

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

Technology Improvements

Microprismatic

Benefits: Moved from 14% to 32% minimum return of light Returned beam can be ‘focused’ to where it is needed

© 3M 20011. All Rights Reserved.

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

How is a traffic sign made?

Reflective screen printed

Reflective digitally printed

Electrocut film

Over-laminate applied

Sign face laminated to blank substrate

Sign finished and packed

Applied onto reflective

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

Traditional Screenprint method

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

Electrocut Film sign preparation method

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

Digital printing

Bespoke inks to meet standard Faster overall sign manufacture Multiple colours in one sign Low solvent - workplace safety

© 3M 2013.

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

Secondary benefits

Environmental burden: Introduction of transparent electrocut film for imparting the colour,

led to reduced exposure to solvent based screen printing inks

Microprismatic manufacturing much more environmentally friendly• 77% less energy• 46% less solid waste• 97% less volatile

© 3M 20011. All Rights Reserved.

Page 19: Pippa Batchelor

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

Benefits

Energy consumption Brighter signs reduce the need for external lighting

• Illinois DoT, installed higher specification sheeting, at $74k USD, but had savings of $1MM USD per year in maintenance.

x 10,000Every year

Page 20: Pippa Batchelor

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

Benefits

Durability Prismatic signs are a full polymer construction so not at risk of

rusting Similarly prismatics are able to offer significantly longer warranties

leading to lower turnover and waste of traffic signs

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How has the ‘green-ness’ of signage improved over time?

© 3M 2014. All Rights Reserved.

Summary

Higher performance More easily seen Lower energy / maintenance costs

Ability to see road markings even when submerged Ability to meet the needs to today's roads:

Multi-lane Larger vehicles Faster speeds

© 3M 2013.