Most everybody thinks they’ve got a killer recipe up their sleeve -- well, now Jeff Gordon’s mom, Carol Gordon-Bickford, and Dale Jr.’s grandmother,

Martha, step up and show they’ve got the goods.How? They visit NASCAR stars’ motorcoaches, infields and, of course,

kitchens -- including Jeff’s and Jr,’s -- to cook up simmering sirloin burger, babyback ribs, beercan chicken or whatever else is on their menu.

... with exclusive access to superstar NASCAR drivers, moms & cooks ... Carol Gordon-Bickford and Martha Earnhardt, co-authors of “Pit Stop in a Southern Kitchen”, this series will be as much about the stories told around the kitchen table as it about the recipes and the food!

A website component would be the recipe, bonus footage and outtakes, and could easily lend itself to embedded, branded con-tent. Although the program revolves around food, we get an inside, unguarded look at NASCAR stars’ surroundings and vibe.

Perhaps a online Q&A between Carol & Martha with those wideopentv-dot-comers hungry for more info.

A wideopentv.com Exclusive

We Get Cooking ...

Star-Studded Moms & Grandmas

PIT STOP in a Southern Kitchen