PowerPoint Presentation

By Charlotte Vander, Sade Sangar, Beth K-B

Quartz Our artist is Naya Clarke she is a 23 year old girl from South East London. She grew up in a family of four with her parents and older brother called Jamie. Naya has always had a passion for music and wanted to pursue this as a career so she decided to form a band with three friends while they were all in school. The band performed at school concerts and productions. When Naya finished school she wanted to go solo as she felt that she wanted to make her own music and share her individual style. So she started to do as many gigs as possible to get her music heard. She is also active across different media platform such as twitter and instagram, as well sharing her music on YouTube.

Record label Quartz got signed in 2014 to Columbia Records , they were discovered from one of the managers at the company who saw one of her gigs in London. She soon started to release tracks of her own on You Tube which then created a small fan base. Columbia Records is an American owned record label which is part of Sony music entertainment. It was found in 1887 evolving from an earlier enterprise. The have artists such as Wet and The Script.

LogoOur logo is our font which we will use for our artist. We have found a font which brings together the geometric shapes and the gemstone design we have worked with.

This design is minimalistic to match the sound and lookof the artist.

Audience profile Age range- 16-25Our target gender is female. Education: Secondary school and collage education Listens to indie pop/rock music Uses social media to follow artists Part time or unemployed Category E-D unemployed or unskilled workers

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Mood board

Our mood board is in the shapeof a Quartz to match our artists namewe have included images of similar bands, locations you would find in her videos and clothing that matchesthe genre and the artist.

Animatics

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NarrativeThe narrative for our music video is not a clear narrative but does follow the conventions of the genre. Our video will use artistic shots and editing to match the song as well as shots that match the lyrics.In the video the artist will be followed on a journey from day to night and at the end she will find herself in the position she started in, allowing the audience to see her mirrored life, whilst the reality is that she didn'tt move from the starting position. This follows the song title Its all in Vain.