pitch deck essentials - creating an effective startup pitch deck
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A slide-by-slide approach to creating an effective pitch deck, presented by Marc Phillips, Managing Partner at Arafura Ventures and author of "Inside Silicon Valley: how the deals get done," and co-sponsored by David Ehrenberg, Founder and CEO of Early Growth Financial Services, and Greg Heibel, Partner of Emerging Companies at Orrick. Using real-life examples from winning pitch decks, this presentation covers everything you need to know to create an impactful pitch deck, from market size calculations to competitor matrices, revenue projections to exit strategies, and more. For more startup advice and advance notice of future webinars, follow us @EarlyGrowthFSTRANSCRIPT
Introduction
http://www.arafuraventures.com
Essential Investment Pitch Deck Insights
for Start Ups
Marc PhillipsPalo Alto, CA
Your Webinar Co-Hosts
http://www.arafuraventures.com
• Greg Heibel, Partner in the Emerging Companies Group of Orrick
• Leading global law firm with particular focus on serving companies in the technology, energy and financial sectors
• Culture of innovation and collaboration• Distinctive combination of local insight and global
reach across 25 offices.
• David Ehrenberg, Founder and CEO of EGFS
• Outsourced financial services firm providing early-stage companies with integrated financial solution
• Three platforms of services and support: transactional accounting, CFO, compliance
Introduction
• Serial Entrepreneur. 5 exits, 2 failed.• Lived in Silicon Valley 12 years• Run a micro $10 million fund• Opportunistic investment philosophy• Check size = $250K on seed + reload in Series A• Priced rounds preferred, no uncapped notes.• Strong team, product built with some traction.
• "Inside the Valley: How deals get done"
http://www.arafuraventures.com
Recent Investments
http://www.arafuraventures.com
All-in-one cloud contact center and telephony solution.
Next generation online brand management and IP protection software platform.
Productizing the process of outsourced services.
Baggage tag and tracking software platform.
Commercial property energy analytics and bill forecasting software platform.
Investment Pitch Deck Essentials
http://www.arafuraventures.com
• Slide 1: Logo/Mission/Positioning Line. Founders.
• Slide 2: The Problem We Solve
• Slide 3: The Solution
• Slide 4: The Market Size
• Slide 5: The Product/Technology Architecture
• Slide 6: IP/Defensibility/Scalability Chart
• Slide 7: Go To Market/Distribution
• Slide 8: Competitor Matrix
• Slide 9: Revenue Projections
• Slide 10: The Advisors
• Slide 11: Use of Funds
• Slide 12: Exit Strategy
Slide 1: Logo/Mission/Positioning Line
http://www.arafuraventures.com
Slide 5: Product/Technology Architecture
http://www.arafuraventures.com
Slide 5: Product/Technology Architecture
http://www.arafuraventures.com
Slide 6: IP/Defensibility/Scalability Chart
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Slide 6: IP/Defensibility/Scalability Chart
http://www.arafuraventures.com
Pitch Tips
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• Select investors that can re-up on their investment
• Short sentences, non technical speak
• Investors watch body language
• Don’t hesitate, maintain eye contact
• Defer to co-founder/CTO
• Keep consistent momentum/pace in presentation
• Control emotion, be prepared for conflict
• Connect with analogies and anecdotes
• Reiterate Team, Market Size and Product Fit
Slide 11: Use of Funds
http://www.arafuraventures.com
Slide 12: Exit Strategy
http://www.arafuraventures.com
Thank you and Contact
http://www.arafuraventures.com
Marc PhillipsArafura Ventures415.606.0900 [email protected]
David EhrenbergEarly Growth Financial [email protected]
Greg [email protected]