CALL TO ACTION

A Political Advocacy Tool that Helps Non-Profits Turn their Supporters into Political Activists

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YES

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NO

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Lower Taxes

The Status QuoNon-profits use door-to-door, traditional mail, email and social media in an attempt to get their supporters to contact their legislative representative. But these methods have drawbacks.

Probiz OrgNon-profit org trying to pass a pro-business bill

Big Gov OrgNon-profit org trying to block a pro-business bill

Supporters Supporters

Legislative Representative

TARGETING ABILITY

LEAD TIME

RESPONSE RATE

RESPONSE TIME

COST

EASE OF USE

EXISTING METHODS CALL TO ACTION

$$$

LOW!

SLOW!

LONG

LOW!

FAST!

HIGH

INSTANT

Age: 40Masters in Public AdministrationPublic Affairs for Probiz Org

Responsible for building support for pro business legislation

Has a list of supporters Uses SMS for fundraising Needs supporters to act more quickly Frustrated with the declining effectiveness of

traditional methods

Age: 30Grad StudentWorks Full-time

Supporter of Probiz Org Wants to make a difference Feels she does not have the time

Customers/UsersCall to Action helps 2 groups of people: Those in charge of grassroots activism at a non-profit (Oliver) and those who support the non-profit but haven’t taken part in any calls to action (Sally).

Oliver uses Call to Action’s self-service campaign management platform to create and launch his campaign. Once he launches his campaign, a text message is instantly sent out to all of his supporters.

Receives text message with a phone # she can tap to call her representative

Calls her rep with just one tap and tells him/her to vote yes on job bill

1 2Gets follow-up text thanking her for her action and encouraging her to download app

3

Sally is on her way to work when she receives the text message and immediately takes action.

Call to Action AppCall to Action will be able to use these phone numbers to help other organizations gain new supporters

Sally feels so good about taking action to support Probiz Org that she downloads the app to see how she can do more.

Call to Action AppActivists use the app to view all active campaigns from the organizations they support

After entering her phone number, Sally sees all of the campaigns from the organization(s) she supports. She is excited to see all the opportunities for easy action.

Call to Action AppActivists and organizations find each other on the Call to Action app.

In the app, Sally finds another organization she’d like to support

Call to Action AppActivists can join new campaigns/organizations can earn new supporters

And easily signs up to join that organization and its campaign.

Call to Action AppActivists can view their ‘Karma Score’ to track all of their activism efforts.

Sally feels great because she feels like she actually made a difference. She is excited for future opportunities to raise her Karma score.

Receives text message with a phone # she can tap to call her representative

Calls her rep with just one tap and tells him/her to vote yes on job bill

1 2Gets follow-up text thanking her for her action and encouraging her to download app

3

Sally is on her way to work when she receives the text message and immediately takes action.The offices of legislative representatives

are overwhelmed with phone calls from Probiz Org’s supporters, and the pro business legislation passes. Oliver is excited to finally have an effective grassroots advocacy tool.

CALL TO ACTION

A Political Advocacy Tool that Helps Non-Profits Turn their Supporters into Political Activists