Belle A women's lifestyle magazine with a twist.

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Hello!

My names Sophie and I'm here today to show you

my ideas into a fresh idea that will boost the profits

and client base of the Northen Echo substantially

and get bring back the brand name of THE Northen

echo to women readers.

“ “My main aim is to please my

client, you.

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The Client

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You have been commissioned by the Northern Echo to produce a new magazine or newspaper product.

I will meet my clients brief by doing the following;

Use appropriate language and image content

The Northen Echo

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- ADVERTISEMENTS

will need to be local

- LANGUAGE

needs to not include taboo

- IMAGES

must by appropriate

- NEEDS

to champion the North East and be relevant to the local

area

My magazine needs to please The Northen Echo's secondary audience , therefor..

Problems..

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Problems

Articles that suite both

primary and secondary audience

Nothing inappropriate or offensive

NO taboo or slang

language or nudity

Solution

Provide stories that are suitable for all ages

Have light energetic language and image that are appropriate and show a window into the future self!

Cover stories that are helpful and give advice

and information.

Problems I will face with The Northen Echo being secondary

audience and the solutions..

Audience..

Women age

between 16-20

Socioeconomic status

ABC1

Disposable income

This chart shows the turning wheel that will make my magazine so successful.

Women 16-20, group ABC1 = Disposable income.

I have a reasonably young target audience therefor I had to

produce stories that were fresh but helpful to a audience that are

entering adult hood.

Fashion

Sleep

Fitness

Beauty

These will be my DPS’s that will feature in my magazine. They all deal with my target audience

separately focusing on subjects they may be worried about or may benefit them.

All 4 DPS please the women audience and are the main 4

problem categories women face. “ “6

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Audience..

APPROPRIATE TOPICS:

Content featured needs to appeal and interest audience.

- AGE RANGE:

It is a large age range; therefore I need to make sure my articles

cover the young to the older.

TRIBE, TOWNIES:

Small tribe, which are always keeping up with

the latest trends

Audience

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Which one of these magazines are you most likely to read?

A magazine sold inlocal newsagents

A free, deliveredmagazine

A free suppliment

Would you read a magazine if it came free with a newspaper?

Yes:4

No:6

I asked my audience to fill in a simple questionnaire to get the best possible results. Many of the questions were to do with context and layout, but these

questions helped my decide which style of magazine to produce..

Genre Re-search..

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Doing some genre research helped me avoid typical

‘women's lifestyle’ stories for example

celeb gossip.

Popular articles are gone! This magazine will

show a new twist. Fresh colours and

language

Influences: other magazines have taught me right

from wrong. Don’t want to be

the same! I life difference!

Reason: It’s the genre I know most about myself and

the genre I find most interesting.

Typical layout – Woman on right hand text on life

hand.

Girly color's, pinks reds.

Pink has connotations of fun and flirty.

Red has connotations of confidence and sexiness.

From top, title, kicker and 3 columns of text. Typical of a Women's lifestyle DPS.

These few features are already typically conventional of a women's lifestyle magazine, but my magazine aims to avoid these features we see over and over

again!

In order to get the best possible research conducted, I analysed other magazines to

see where there going wrong!

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Window into the future self

Pink: connotations of happiness, girly, fun, flirty.

Stories women will be interested in!

Bright colorful attractive front

cover. Eye-catching with

interesting stories.

COMPETITION!

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Although these are not local magazines, there popular are there the ones to beat

Belle A women's lifestyle magazine with a twist.

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Co

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BelleContents

Co

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My contents page will be:

Slick and Professional SimpleElegant

Black and white

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DP

S2

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My DPS will be;

(have) colours connotations of sleep and relaxationFunky

A countdown format Second person

InformativeHelpful

Restful imageryLighting : Butterfly, fill lighting

Layout: mixed about

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DP

S3

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My DPS will be;

Different Black and white

SlickBold

CatchySecond person; informative text

Lighting: Shadowed lighting. Very dark features for the model.

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The outdoors isFREE!!

DP

S3

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My DPS will be;

PositiveReflctive

MotivitationalBright

EnergeticLighting : Bright fill lighting. Saturation high

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Show us your

DP

S4

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My DPS will be;

ElegantFashionableProfessional

Models: professional to give the best view of the clothes.Lighting: Natural lighting

Backdrop: Alley, rugged back dropProps: Old fashioned bikes.

Fonts used:

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Leggs: Very Slick and

elegant to reflect the DPS

Fitness: Bold like you should be when

exercising

Makeup: Soft and delicate

Schedule

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Deadline for Print: February 25th – 5 days to get in shops and dispatched

Publishing Date: March 1st 2014

Start: January with all DPS

Photo-shoot: 28th January for all DPS

Writing DPS: 17-end of Feb (All DPS)

Sub editing: February 20th-25th

Advertising income

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Rate Card and Advertising Income Estimates

Use your bible and research into similar magazines to help you determine your magazine income

Advert Type Rate Number Total Income

Back cover 840 1 840

Inside front 840 1 840

Inside back 0

Double page spread 3000 1 3000

Full page 0

Half page 0

Quarter page 0

Eighth Page 0

Total Income 3 4680

Personnel Costs

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Editorial Personnel Need Estimates

Use your personnel needs estimates to fill in this sheet

Please make sure that all personnel research is printed off and submitted

Personnel Hours needed Freelance rate Total cost

Journalists 8 80 80

Photographers 7 420 420

Models

Subeditors 9 216 216

Lighting assistant 7 70 70

Make up assistants 2 20 20

Total personnel expenditure 806

Overview

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Income & Expenditure Overview

EXPENDITURE

Editorial Personnel 806

Equipment 486.66

Printing 1315.5

TOTAL EXPENDITURE 2608.16

INCOME

Advertising income 4680

Cover price 0.5

Total sales estimate 2000

Sales income 1000

TOTAL INCOME 5680

NET PROFIT/LOSS 3071.84

Profit/Loss

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+£3071.84

Thank you!Any Questions

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