pitch for city of dallas
TRANSCRIPT
City of Dallas BU
Z1605 G
raphic Design & Creative M
arketing Services Presentation 02.09.16
Zielinski Design Associates / The H
all Agency
Wh
at we b
ring
to the Tab
le.
Over 125 Years of com
bined Industry Experience •
Two Senior Creative D
irectors assigned to the City of Dallas
• Concept/D
esign/Copywriting
• Print and Broadcast Production
• Traditional and D
igital Media Planning and Placem
ent •
Social Media Creation and M
aintenance •
Website D
esign •
Public Relations •
Promotional Products
• Events/Prom
otions Planning and Implem
entation
Past Clien
ts.
We have represented a broad Spectrum
of Clients in the past 35 Years
• Autom
otive: Park Place Dealerships, Crest Cars
• Restaurant: CiCi’s Pizza, G
olden Chick, Crossroads Diner, M
OZZ
• B2B: Brim
Laundry Machinery, Jurassic Ranch Boots
• Real Estate: W
eitzman G
roup, Caruth, Regency Centers •
Retail: Bag ‘N Baggage, N
eiman M
arcus, Just Add Water
• Financial: Professional Bank, Blueblonnet Savings
• M
edical: Tenant Healthcare, Baylor M
edical Center, Dr. M
itchell Brooks/H
ealth of the Nation, EverW
ell – Where East Treats W
est •
Miscellaneous: Freedom
Park, Ideal Feet, Squirrel Brand Nuts
Cu
rrent C
lients.
You’ve probably noticed that we don’t
specialize, by design •
Automotive: Berrym
an Products •
Retail: Nicholson-H
ardie Garden Centers, Plaza at Preston Center,
Sally Beauty •
B2B: Trinity Industries, Siemens M
obility, CosmoProf, Beauty System
s G
roup, US Polyco, U
nivar Oil & G
as •
Real Estate: Cushman & W
akefield, CBRE, Leadcore Group, Q
ualico, Venture Com
mercial, Behringer H
arvard •
Travel: Celebrity Cruises •
Arts: Shakespeare Dallas, Business Council of the Arts—
Pro Bono
Wh
at we’re cap
able
of on b
ehalf of th
e C
ity of Dallas.
Capabilities •
Results-Driven Ideas
• Aw
ard-winning D
esign •
A full Spectrum of Advertising and M
arketing Resources •
An experienced Team of Professionals from
Top to Bottom
• A Prom
ise to stay On Budget and W
ithin Deadlines
• Strategic Planning
• Creative Solutions
• Custom
er Service •
Customer Service (so im
portant we listed it tw
ice)
Service & Su
pp
ort.
Above & Beyond •
We’re close—
locations in Uptow
n and Lakewood
• W
e’re coordinated—m
ultiple Team M
embers, one D
irection •
We’re organized—
projects are managed through a variety of w
orkflow
systems—
basecamp, dedicated U
RL sites, Google D
ocs, E-Mail, etc.
• W
e’re dedicated—the City of D
allas will be given top Priority
• W
e’re comm
itted—w
e are passionate to promoting our City in the best
possible Light
Processes &
P
rocedu
res.
How
We W
ork •
Project Initiation will involve the prim
ary Account Executive •
Appropriate Team M
embers are brought in for Review
of Client Needs
• Creative D
irector(s) will then w
ork with all Team
Mem
bers to develop a Creative Brief for Approval
• W
ith approval, Strategy/Creative Direction/Budget Estim
ates are developed and presented
• Project M
anager will traffi
c the Job throughout the Process •
24/7 Project Progress will be available to all appropriate Parties
throughout the Process via the most appropriate Project M
anagement
System
• Prior to Im
plementation, the Project is re-presented for final Approval
Case Stu
dies.
A Few Success Stories
• Advocate M
agazines •
Celebrity Cruises/Café Mom
entum
• Exall Park
• Shakespeare D
allas
Allocated
Hou
rs.
Th
ank
You
! W
e’re ready to begin.
Zielinski Design Associates / The H
all Agency
© 2016