pitch & homemade drawings (how to create a pitch)

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DealFlowFinder Our Pitch Template First: Remember that fundraising is like fishing!! Depending on what you want to fish (and how many fishes you need), you’ll need the right hook, the right bait, the right location and the right weather: catching a 50 pound trout by throwing bananas in the desert is tricky, even if it’s rainy © 2013 DealFlowFinder

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This is a short presentation about creating a pitch for your business, startup. All drawings are homemade :)

TRANSCRIPT

Page 1: Pitch & homemade drawings (how to create a pitch)

DealFlowFinder

Our Pitch TemplateFirst:

Remember that fundraising is like fishing!! Depending onwhat you want to fish (and how many fishes you need),you’ll need the right hook, the right bait, the rightlocation and the right weather: catching a 50 pound troutby throwing bananas in the desert is tricky, even if it’srainy

© 2013 DealFlowFinder

Page 2: Pitch & homemade drawings (how to create a pitch)

DealFlowFinder

Tips / No tipTips:

Your pitch should be concise and catchy with bulletpoints and short clear sentences. Be professional. Gostraight to the point, show charts, pics, graphics orscreenshots. Keep your extended explanations formeetings and calls.

© 2013 DealFlowFinder

No tip:

That being said: you are expected to be creative andcome up with a pitch that is authentic to you, don’t bestuck with a formatted template! THUS the followingslides are only an example and might not be relevantto your business and you may have a differentapproach

Page 3: Pitch & homemade drawings (how to create a pitch)

DealFlowFinder

1.Opening slide

© 2013 DealFlowFinder

Your first slide should contain:

The name of your business & your logo

Your tagline: the catchy sentence

Quote: if some people, preferably a customer or expert or investorsay nice things about, well, use it!

Page 4: Pitch & homemade drawings (how to create a pitch)

DealFlowFinder

Either you are a promising tech startup or want to bake the best pizzasin your neighborhood, share your dream, show that you are passionateabout your business. This slide should answer:

What’s your guiding vision?

What are you hoping to solve or build?

Why should your product exist?

2.The Vision Slide

© 2013 DealFlowFinder

Why should your product exist?

Page 5: Pitch & homemade drawings (how to create a pitch)

DealFlowFinder

3.Your product

How is your product addressing the problems or needs that youhave identified?

Describe your product, list its key features, show pictures, etc.

4.Your market

© 2013 DealFlowFinder

Show that you know your market and that it is big (preferably) orimportant enough to invest in your business

Show data on market size, customers, trends, etc.

4.Your market

Page 6: Pitch & homemade drawings (how to create a pitch)

DealFlowFinder

Don't ignore competitors but instead, explain your key differentiatorfeatures!

List what they have created (product) and how the marketresponded (trend and revenue)

Show that you can be a player in this market (by bringing additionalor better features or options)

5.Competitors

© 2013 DealFlowFinder

or better features or options)

Page 7: Pitch & homemade drawings (how to create a pitch)

DealFlowFinder

6.Timing

In some cases or for some types of business, timing can be important.It might be necessary to explain why this is the time for your venture tosucceed if some players already failed before:

List trends in customer habits, new technologies, new players etc.everything that gives you a chance to be successful

© 2013 DealFlowFinder

Page 8: Pitch & homemade drawings (how to create a pitch)

DealFlowFinder

7.Traction / Clients

In this slide, show how you plan to get your first clients and what yourcommercial/marketing plan is:

If possible, show who's already using or buying your product

Show current stats on usage, traction, etc.

List approaches/tactics to increase your customer base over time

© 2013 DealFlowFinder

8.Business model

How can you monetize your product?

List the different revenue sources over time

List alternative ways to monetize

Page 9: Pitch & homemade drawings (how to create a pitch)

DealFlowFinder

9.Team

Add a team page and explain why you're all fit to run this business

List smiling pictures & short bio on each founder/team member

Highlight relevant previous experiences & current responsabilities

© 2013 DealFlowFinder

Page 10: Pitch & homemade drawings (how to create a pitch)

DealFlowFinder

10.Summary

Remind investors why they should pay attention

List the key points: main product features, potential market, etc.

© 2013 DealFlowFinder

Page 11: Pitch & homemade drawings (how to create a pitch)

DealFlowFinder

11.Fundraising

Analyze your need/budget and how you plan to use the funds:

How much money you're looking to raise?

List allocation of the funds

List potential and participating investors

© 2013 DealFlowFinder

Page 12: Pitch & homemade drawings (how to create a pitch)

DealFlowFinder

12.Ending slide

Add logo and repeat your tagline (by now, your audience shouldremember it)

And don’t forget your contact information

Good fishing! And add your pitch on DealFlowFinder.com ☺

© 2013 DealFlowFinder