pitch magazine - fall 2010

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2010 $ 5 Advertising Animation & Film Copywriting & Editing Graphic Design Illustration CREATIVE SERVICES DIRECTORY Marketing Photography Public Relations Web Serving Central Virginia & the Blue Ridge

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We want to help you look good. We want to help you get noticed. We want all of Central Virginia and the Blue Ridge to know you’re in town and producing high-quality work. So, we’re committed to producing an annual publication dedicated to promoting you and putting it into the hands of the businesses and individuals in need of your services.

TRANSCRIPT

Page 1: Pitch Magazine - Fall 2010

2010 $5

Advertising

Animation & Film

Copywriting & Editing

Graphic Design

Illustration

CREATIVE SERVICES DIRECTORY

Marketing

Photography

Public Relations

Web

Serving Central Virginia & the Blue Ridge

Page 2: Pitch Magazine - Fall 2010

BOUNDTOOUR

COMMUNITY

www.midvalleypress.com540-248-5300800-248-5746

four-color printingdigital printingdie cuttingembossingfoil stampingbindingdesign

CENTRAL VIRGINIA’S ONLY TRIPLE CERTIFIED COMMERCIAL PRINTERPROUD SPONSOR OF PROGRAMS PROMOTING THE COMMERCIAL ARTS

Page 3: Pitch Magazine - Fall 2010

November 2010@ For more information visit us

online at mypitchmag.com

COVERDesigned by Gretchen Long of Queen City Creative, page 2.

ABOVEPrinted samples of MVP DesignAwards, page 6.

Putting the Card in the Pocket: 4Launching joey notesMarsha Vayvada of Folio Design, Ltd. combines equal parts of creativity and perseverance in a new line of nationally recognized greeting cards.

MVPs Receive the VIP Treatment 6Mid Valley Press ramps up festivities by holding this year’s MVP Design Awards reception and exhibition at the R. R. Smith Center for History and Art in Staunton.

The EMMA Award Goes to... 8e Central Virginia Chapter of AMA announces thisyear’s EMMA Award winners at the annual ExcellenceMarketing Awards Gala.

Hometown AdvantageReaping the Benefits of Working Locally 10One local recounts the obvious advantages to working with local vendors.

Our Top Ten: Reasons to Hire Local 10Pitch presents our top ten reasons to keep your dollars in the local economy.

Up Close and PersonalVirginia Kivlighan 5Independent TV Producer, Staunton.

Kevin Blackburn 7Photographer, Waynesboro.

Fred Showker 9Visual Communications, Harrisonburg.

Creative Services Directory 11Your guide to creative service providers in and around Central Virginia and the Blue Ridge.

Page 4: Pitch Magazine - Fall 2010

10%

Cert no. BV-COC-004363

2 A PUBLICATION OF MID VALLEY PRESS

www.mypitchmag.comwww.midvalleypress.com

P.O. BOX 998VERONA, VA 24482540-248-5300 OFFICE800-248-5746 TOLL FREE540-248-5302 FAX

STAFFLiz [email protected] was once implicated in an armedbar fight featuring Sid Vicious of theSex Pistols. Today she lives in Stauntonand owns Mid Valley Press with her husband Bob.

Theresa [email protected] earned a MFA from somefancy New York City art school. She also has six house cats. Consider yourself warned.

CONTRIBUTORSBeth BoenCreativeXchange Marketing

Gretchen LongQueen City Creative

Margo McGirrFolio Design Ltd.

Lisa RossCentral Virginia AMA

We welcome your suggestions, pleasecontact a staff member to contribute.Pitch is published by Mid Valley Press.© 2010 All rights reserved.

When I was asked to write a statement aboutthis cover I procrastinated. I felt pressure topresent a loy, intellectual rationale aboutwhat this cover design represents and how itaccomplishes their objective. I didn’t reallywant to lie though.

I knew I wanted something created byhand — at least partially awayfrom a computer. I chewed onideas for weeks, filled pages inmy sketchbook at my son’sfootball practices but hadnothing to show for it yet.

e weekend came toactually produce a cover. A quiet Saturday aernoonseemed ripe with possibilities— until I realized my kidswere desperate for some fam-ily time.

“Let’s all go outside andpaint,” I mandated. Aerdragging out every mediumavailable we mixed acrylics, oils, chalk andoil pastels, charcoal, spray paint — evenmushed in some mulch and pencil shavingsfor good measure (though I had to draw theline at adding dead bug carcasses). Our “can-vases” were a motley crew of shoe boxes, aroll of newsprint and a pizza box — onlyslightly greasy from the night before. We“free painted” as 6-year-old Ryan called it, forhours while my patient husband Toddworked around us in the yard and tried notto ask too many questions about our spread-

ing mess. Ten-year old Connor critiqued mywork — I actually defended my yellow colorscheme to him. “Well, you see, I’m playingon the visual equity that annual directorieslike the Yellow Pages or books in the yellowfamily (think Dummies Guides) have. Peoplewill want to keep this around and refer to it.”

He didn’t get it but thought itlooked cool. Fair enough.

ey helped me spraypaint and photograph andthe messier we got the morepleased they were with theresults. Me too.

My point is — the creativeprocess rarely turns out theway you plan. And that’s theway it probably should be.

Whether your mediuminvolves words, motion,paint, pixels, sound or strat-egy, we as creativeprofessionals must dial up

creativity and serve it daily. We get good at itand maybe even take it for granted. But let’sremember to treasure this skill and cultivateit. Fill your brain up with stuff other thanyour industry’s top RSS feeds and the latestdesign annuals. Look, listen and notice dif-ferences and similarities — everywhere.Allow your work to happen outside the office,away from the machines, in unexpected situa-tions. Good things will happen.

And if it still doesnt come together youcan always tweak it later right?

Gretchen Long has been a mom for 10 years and has become a better designer because of [email protected]

opening pitchABOUT THE COVER

GRETCHEN LONG of Queen City Creative

PHOTOS BY GRETCHEN LONG & CONNOR NEW

MAN

Page 5: Pitch Magazine - Fall 2010

3

Page 6: Pitch Magazine - Fall 2010

4 A PUBLICATION OF MID VALLEY PRESS

Sometimes an idea hits you overnight. Sometimesyou need to sleep on it. And occasionally, like anice cup of tea, you need to let it steep for a goodlong while. Marsha Vayvada’s new line of pocket notecards, joey notes, is based on an idea that she’s been

brewing for decades. Here’s how one designer took a childhoodthought and turned it into a grown-up dream.

Marsha began musing on the concept for joey notes fourdecades ago. As a child, she saw a jack-o-lantern card in a 1950’sChildcra book. She was disappointed that when she pulled thestem, nothing but a plain black card appeared. “at’s not fun. It’snot clever enough,” she thought. From that moment forward, theidea was alive.

From time to time she would doodle better solutions, trying tofigure out how to make a pocket card really pay off, but it wasn’tuntil the early 90’s that her idea finally clicked. Marsha was asuccessful graphic designer and head of her own firm, Folio Design.A client was looking for the perfect dinner invitation. In response,Marsha designed a place setting pocket card; when the recipientpulled the napkin and fork out, the invitation revealed itself. ekey, she discovered, to making a pocket card clever enough was fullyintegrating the insert card with the pocket, revealing a surprise that’ssmart and fun.

e invitation was a hit and friends encouraged Marsha topursue it further but her design business was booming and she hada family. Folio grew, the economy slowed, and in 2007 Marshafound herself with three great designers on staff. Some would haveadvised her to cut back, but Marsha did something radical instead;she decided to pursue her dream and joey notes was born.

Armed with sketches of plates, cakes, and dresser drawers,she brought her brainchild to Nancy Houseknecht, Folio’s ArtDirector. Nancy helped Marsha stretch the line, adding her lively,whimsical sense of humor and playful illustration style. Brain-storming sessions produced dozens of concepts, format ideas, anda name for the new business. e team agreed it was time to takejoey notes to the industry and see how they would be received.

joey notes first sample book consisted of 12, digitallyprinted, hand trimmed and glued cards. Marsha packed her bagsand headed to the National Stationery Show (NSS) in Manhattan.Up and back in a day, she walked through the hundreds of

exhibiting vendors and met with successful card manufacturer,Marsha Carrington and principal, Laura Leigh of NYC’s AlpineCreative Group, who graciously shared their knowledge of thecard industry. e trip provided all the encouragement Marshaneeded to continue.

Marsha contracted with an intellectual property lawyer totrademark the joey notes name and obtain copyrights. Shortly aer,Scott Gardiner of B Creative, a Charlottesville based licensingcompany, asked for permission to shop joey notes to six major cardcompanies, including Papyrus, Hallmark Australia, and LeaningTree. joey notes made it to the final round of negotiations withLeaning Tree, narrowly missing having its entire line purchased bythe mega-retailer. Undaunted, Marsha and Nancy kept turning outideas and improving the product.

In 2009, Marsha took joey notes to Independent Printing, acompany specializing in greeting cards. Print rep Sue Charlierturned out to be something of a fairy godmother for joey notes. Shehelped modify the print format, suggested alternate paper stocks,brought the price point down, and perhaps most importantly,believed so strongly in the product that Independent sponsored anentry into the Greeting Card Association’s international LOUIEAwards. Marsha followed her lead and entered another five designs.Out of thousands of cards entered, three joey notes were selected asfinalists in three categories.

With the announcement of the LOUIE finalists, Sue encour-aged Marsha to capitalize on the nominations and exhibit at the2010 National Stationery Show in Manhattan. With only twomonths to prepare, the joey notes crew went into full swing,designing a booth, making travel arrangements, and creating acatalog and press kits. e show was a whirlwind, opening newdoors and providing a wealth of information on everything frompackaging to pitching. ey returned home exhausted but inspired.

joey notes recently launched it’s new commerce-ready website,www.joeynotes.com. Stationery Trends Magazine will feature a joeynote in the Fall 2010 issue. is year, Smith-Russell Associates willrepresent joey notes on a near-national scale. Greetings Etc. maga-zine’s website featured joey notes in August 2010, followed by afeature on Mohawk Paper’s website, Felt & Wire in September. Newdesigns are about to go to press and Marsha’s childhood conundrumhas brewed up into a grown-up’s dream.

CONTRIBUTOR

Margo McGirr, Folio Ltd.

Page 7: Pitch Magazine - Fall 2010

5

Figure 1. Virginia KivlighanIndependent TV ProducerStaunton, VA

How did you end up in Central Virginia?I came back to my hometown.

Tell us something surprising about yourself.Over this last summer I helped growveggies for the local farmer’s market.

What was the worst job you ever had?Running prompter during the morningnewscast when I was starting out…whichmeant keeping up with the anchors andnot dozing off during the weather!

What was the best advice you ever received?If you’re ready for a professional move,go towards something new – don’t runaway from something old.

How do you deal with creative block?Lots of caffeine and chocolate.

Closing oughtsKivolution, Inc. is committed toproducing top-notched nonfictionprogramming and documentaries. Withjournalistic integrity, grit, stick-to-itiveness and a touch of flair, we’ll crankout a show, massage a piece, deliver adocumentary all in the name ofindependent production.

If you’d like to add a touchof elegant whimsy to yourcorrespondence or if yourboutique is ripe for a truly

unique note card, weencourage you to check

out joey notes at

www.joeynotes.com

joey notes has the perfectcard in the pocket.

Page 8: Pitch Magazine - Fall 2010

6 A PUBLICATION OF MID VALLEY PRESS

1 Award winners and guests enjoy a champagne luncheon in thegallery where their work was on display. 2 Maureen Pearsonreviewing a 2009 MVP Design Awards Exhibition Catalogue. 3 Courtney Ledbetter and Julie Fox mingling before the awardsreception. 4 Award winners, Anne Chesnut and Marsha Vayvada,review printed samples of winning designs. 5 Becky Marcum ofTapestry Graphics won for her work applying Augusta Health’s newidentity system.

Curious to see more winning pieces? Contact Mid Valley Pressat 540-248-5300 for a complementary copy of the 2009 MVP DesignAwards Exhibition Catalogue, a 36-page gallery booklet detailing eachaward winning piece by category, designer, and production method.

1

2009 MVP DESIGN AWARD WINNERS

Marc Borzelleca for Staunton Performing Arts CenterTrish Bowman for McDaniel Contractor ServicesAnne Chesnut of Anne Chesnut Graphic DesignJennifer Dehoff of Wetsel Inc.Pam Dixon of Mary Baldwin CollegeStephanie Freed of Bridgewater CollegeNancy Houseknecht of Folio Design, Ltd.Courtney Ledbetter for Wayne Theatre Alliance

Page 9: Pitch Magazine - Fall 2010

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In the last four years, Mid Valley Press has made the extra leap to honor clients bysponsoring the annual MVP Design Awards, a competition open to local graphicartists, recognizing excellence in design for print. Mid Valley Press elevated theirfourth annual MVP Design Awards to a new level of prestige by organizing an ex-hibition and holding a champagne luncheon and gallery opening for the eighteen

award winners and their guests. e MVP Design Awards exhibition was held in April at the R. R. Smith Center for

History and Art, and with the cooperation of Staunton Augusta Art Center, was a featuredexhibition in downtown Staunton’s Fourth Friday Art Walk. e exhibition was open to thepublic and covered by local news outlets in both print and television.

Designers across central Virginia and the Blue Ridge were invited to submit up to fiveworks for consideration. Janly Jaggard, judge of the 2009 MVP Design Awards, local fineartist and part-time instructor at the Beverley Street Studio School in Staunton, evaluatedover one hundred entries based on clarity, effectiveness of design and creativity.

“e visual arts demand sensitivity to all aspects of the work regardless of whether theartist holds a pencil, paintbrush, hammer and chisel, or computer mouse. It is apparent that

artistry in graphic design is alive and well. However, likemany areas of our lives where computer soware deludesthe inexperienced and lures them into thinking that‘press play’ determines a successful piece, the best workstill comes from the hand of the trained eye and the truecreative thinker. e pieces I judged throughout theMVP Design Awards represent this kind of higherquality work,” said Jaggard.

In an area already valued for its authenticity and uniqueness, it should come as nosurprise that the graphic arts community continues to thrive despite the currenteconomic state. Robert Schreiber, President of Mid Valley Press states, “We all know howimportant it is to market your business in a weak economy. Fortunately, with the rangeand talent of designers like these, local businesses have great choices available to them.”At the conclusion of the 2009 MVP Design Awards ceremony, Schreiber thanked awardwinners and guests for their participation, continued support, and alluded to an evenmore exciting and extravagant show of events for next year’s fih anniversary of theMVP Design Awards.

Figure 2. Kevin BlackburnPhotographerWaynesboro, VA

What is your favorite guilty pleasure?DQ Oreo Blizzard, extra Oreo.

What have you changed about yourself in thelast five years?My weight. I lost about 75 pounds.

Describe the best day of your life.The one where I wake up. I try to liveevery day like it’s the last. You neverknow—it just might be.

What’s the best advice you’ve received?There’s no secret to success. It takes hard work every day.

Closing oughtsKnown for my approachable personality, Ihave a reputation of being a person whois easy to work with, taking the worry outof corporate imaging. Recognized fordramatic and innovative lightingtechniques I shoot for Healthcare, designfirms, Financial and Industrial companiesand NGOs world wide.

Mark your calendar for February 2010

2 3

Becky Marcum of Tapestry GraphicsGretchen Long of Gretchen Newman Graphic DesignGretchen Long of Mary Baldwin CollegeKimberly Rhodes of Wintergreen ResortMelanie Rowan of Melanie Rowan Graphic DesignChandra Schmehl for the George C. Marshal FoundationDebra Sheffer of Bridgewater CollegeMarsha Vayvada of Folio Design, Ltd.Maria Vera for Woodrow Wilson Presidential Library and MuseumKenneth Wilfong of Mountain Laurel StudioCarolyn Windmiller of James Madison University

Page 10: Pitch Magazine - Fall 2010

8 A PUBLICATION OF MID VALLEY PRESS

The annual EMMA Excellence in Marketingcompetition recognizes and encourages outstandingmarketing among organizations in the CentralVirginia region. It offers area businesses, nonprofits,advertising agencies, designers, and freelancers theopportunity to showcase their most creative andsuccessful work over the past year.

The 2010 EMMA awards were judged bydistinguished marketing professionals: Cathy Ferris

McPherson, Strategic Planner, The Martin Agencyand Annie Strickler Suttle, CommunicationsDirector, ICLEI.

Awards were presented at a Gala event held indowntown Charlottesville at the newly renovatedJefferson Theater on Tuesday evening, May 18,2010. Master of ceremonies was Jay James,popular radio per sonality with the CharlottesvilleRadio Group.

The EMMA AwardGoes To ...

ABOUT AMA The American Marketing Association (AMA), one of the largest professional associations for marketers, has 38,000 membersworldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing anddevelopment in the marketing profession. The Central Virginia Chapter of AMA delivers valuable, monthly programs to benefit the marketingefforts of area businesses, organizations and professional marketers.

CONTRIBUTOR

Lisa Ross, Central Virginia AMA

Page 11: Pitch Magazine - Fall 2010

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OVERALL MARKETING EXCELLENCEWatermark DesignProject: Afton Mountain Vineyards RebrandingHONORABLE MENTION: WORLDSTRIDESPROJECT: FOCUS ON CHINA

PRINT COLLATERALUVA Patent FoundationProject: Annual Report 2009HONORABLE MENTION: WORLDSTRIDES��PROJECT: BOWL GAMES OF AMERICA SALES BROCHURE

PRINT ADVERTISINGWatermark DesignProject: Charlottesville Parks and Rec Ad CampaignHONORABLE MENTION: THE HOOKPROJECT: INTRODUCING CLAY FITNESS

TV ADVERTISINGDIGICOProject: SVBA “Spring Home Show” 2010

INTERNET MARKETINGOpenspaceProject: Openspace Youtube video

LOGO/GRAPHIC IDENTITYPayne Ross AssociatesProject: Charlottesville Parking Center IdentityHONORABLE MENTION: UVA PATENT FOUNDATIONPROJECT: VENTURE SUMMIT LOGO

NON-PROFITPayne, Ross & AssociatesProject: Stayin’ Alive Disco BallHONORABLE MENTION: THE HOOKPROJECT: WANTED CAMPAIGN

DIRECT MARKETINGPayne, Ross & AssociatesProject: CACF Future Fund PromotionHONORABLE MENTION: UVA HEALTH SYSTEMSPROJECT: CLUB RED

IN-HOUSE PUBLICATIONSDivision of Student Affairs at Virginia TechProject: “You’re In, Now What?”

Figure 3. Fred ShowkerVisual CommunicationsHarrisonburg, VA

What have you changed about yourself in the last five years?I experienced the difference betweenbenefiting myself and benefiting others;and thus shifted from working for profitto working to help others.

You can meet one famous person, dead or alive. Who is it?Benjamin Franklin.

How do you deal with creative block? Get away from it. Go browse the magazinerack at the book store—buy the first threemagazines that grab my attention andpage through them without reading.

What’s the best advice you ever received?Never do anything for yourself, if you canhire someone to do it for you —especiallyif they can do it better!" (Bill Bernbach)

Closing oughtsIt's been said "there are no new ideas ...only interpretations of old ones." Whilethis may be true, creativity withoutcause is vanity. True creativity succeedsthrough the ability to changeperspectives, identify and act upon theunexpected, and remove all the barriersthat inhibit understanding—when itachieves those goals, it is lasting.

Page 12: Pitch Magazine - Fall 2010

10 A PUBLICATION OF MID VALLEY PRESS

Just this week I heard from twocompanies who used vendors whowere not local. One vendor wasout-of-state and one was actuallyout of the country. In both cases

they had less than desirable outcomes andwere contacting me for assistance.

e first company I heard about this weekwas a company who contracted with a webdeveloper outside the country. Price mostlikely drove his decision. e website hadmany misspellings, grammatical errors, poorcopywriting, poor design and many moreproblems. e company had to pay thisvendor, let them go, and had to hire anothervendor locally. Now the company is spendingmore money to fix these problems.

e second company hired an out-of-state vendor to work on their website. iscompany received a referral from a friend ofthe vendor. e vendor was not vettedthoroughly and the outcome caused manyproblems. We usually trust referrals and rarelyqualify them to make sure they are goodreferrals. e best thing to do when youreceive a referral is to interview them, ask forreferences, ask to see samples of their work orcase studies, and check them out just as youwould anyone else. Ask for a proposal orestimate and get a face-to-face meeting.

In both these examples, face-to-face timewas missing and the ability to vet the vendorthoroughly was missing. When you do notwork with someone local, there is no face-to-face time, a key component to a successfuloutcome. Additionally, when you work with alocal company, if they have a bad or excellentreputation, word is usually out about it. Usinga vendor that is not local does not allow acompany to find out this information aseasily, if at all.

There are many advantages to workingwith local vendors versus vendors out-of-state or out of the country:n A local vendor has a thorough knowledge of

your local market.n If they have been in business for some time,

they should have local references that youcan easily contact.

n You get valuable face time with your serviceprovider, which greatly reducesmisunderstandings that happen via email.Communication barriers no longer exist.

n You can check with the local Better BusinessBureau (BBB) if there are any complaintsabout the company and the status of thosecomplaints.

n Selecting a vendor with a proven track recordis important. A vendor with an excellentreputation is usually known in the localcommunity and a vendor with a bad reputationis also usually known in the local community.

n Hiring an out-of-state company and/or out ofthe country company, does nothing to stimulatethe local economy. If a reputable vendor can befound locally, they should be used.

1We don’t charge as much as

they do in the big cities.

2We don’t have an endless supply

of clients so we try harder tokeep you happy.

3We’re all in this together.

4Keep the locals employed!

5Keep the dollars in our local economy.

6It’s an opportunity to meet your neighbors.

7We’ve got some pretty hip

creatives around here.

8Local businesses support

community outreach.

9We’re nice to do business with.

10We might just be

related to you someday.

REASONS TO

Hire LocalSTAFF

CONTRIBUTOR

Beth Boen, CreativeXchangeMarketingREPRINTED WITH PERMISSION

Page 13: Pitch Magazine - Fall 2010

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ADVERTISING

Don BlantonRED THREESTAUNTON540-448-3534hello@getredthree.comwww.getredthree.com

Joey GroahDIGICO SHOOT/ POST/ [email protected]

Denise C. HoodCREATIVE JUICES MARKETINGLOUISA, RICHMOND, CHARLOTTESVILLE434-964-7511creativejuicesmarketing@gmail.comwww.creativejuicesmarketing.com

Nancy HouseknechtFOLIO DESIGNSTAUNTON540-886-0557nancy@folio-design.comwww.folio-design.com

Darcey OhlinWATERMARK DESIGNCHARLOTTESVILLE434-295-5625info@designbywatermark.comwww.designbywatermark.com

John PayneGOTHAM GRAPHIXSTAUNTON540-887-0015jpayne@gothamgraphix.comwww.gothamgraphix.com

Susan T. PayneGOTHAM GRAPHIXSTAUNTON540-887-0015stpayne@gothamgraphix.comwww.gothamgraphix.com

Kimberly RhodesWINTERGREEN RESORTWAYNESBORO540-910-0110krc.rhodes@gmail.comwww.wintergreenresort.com

Patti ShulmanSHULMAN CREATIVESTAUNTON804-426-9396540-886-0995patti@shulmancreative.comwww.shulmancreative.com

Victoria SoursACUMEN COMMUNICATIONSCHARLOTTESVILLE434-244-2806vsours@comcast.netwww.acumen-va.com

Andy VanhookMLC ADVERTISING, INC.HARRISONBURG540-438-9090540-271-0023andy@mlcadvertising.comwww.mlcadvertising.com

Marsha VayvadaFOLIO DESIGNSTAUNTON540-886-0557marsha@folio-design.comwww.folio-design.com

ANIMATION & FILM

Joey GroahDIGICO SHOOT/ POST/ [email protected]

Timothy JohnsonFOUND DESIGN & INTERACTIVEHARRISONBURG540-908-4445timothy@wearefound.comwww.wearefound.com

Virginia KivlighanKIVOLUTION, [email protected]

Cris SterlingCS DESIGN RESOURCE, INC.NATURAL [email protected]

[CREATIVE SERVICES DIRECTORY] Advertising

Animation and Film

Copywriting and Editing

Public Relations

Graphic Design

Illustration

Marketing

Photography

Web

Andy VanhookMLC ADVERTISING, INC.HARRISONBURG540-438-9090540-271-0023andy@mlcadvertising.comwww.mlcadvertising.com

COPYWRITING & EDITING

Don BlantonRED THREESTAUNTON540-448-3534hello@getredthree.comwww.getredthree.com

Karen [email protected]

Doug Cochran APRSTAUNTON SCRIBESTAUNTON540-290-4800540-337-4682doug@stauntonscribe.comwww.stauntonscribe.com

Jennifer DehoffWETSEL, [email protected]

Lois Carter FayMARKETING IDEA SHOP, [email protected]

Barbara FinneganLARSONHESS WRITING & MARKETING SERVICESHARRISONBURG540-271-0017bfinnegan@larsonhess.comwww.larsonhess.com

Bill [email protected]

Susie MillerSKILL SET PARTNERS, LLCVERONA540-448-3302listen@skillsetpartners.comwww.skillsetpartners.com

SERVING CENTRAL VIRGINIA AND THE BLUE RIDGE

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GRAPHIC DESIGN

Marc BorzellecaSTAUNTON540-414-4739 [email protected]

Trish BowmanGRAPHIC [email protected]

Donelle BowmanDONELLE DEWITT GRAPHIC ARTS &ILLUSTRATRIONLEXINGTON540-460-2045540-463-1034designsbydonelle@comcast.net

Darin BowmanDK [email protected]

Roberta ByerlyWHITESPOT DESIGNHARRISONBURG540-433-3196540-271-0417whitespotdesign@comcast.net

Anne ChesnutANNE CHESNUT [email protected]

Jennifer DehoffWETSEL, [email protected]

Pam [email protected]

Lance FosterBLUE RIDGE COMMUNITY COLLEGEWEYERS [email protected]

Stephanie R. [email protected]

Serena GruiaALLOY WORKSHOPCHARLOTTESVILLE434-977-8733serena@alloyworkshop.comwww.alloyworkshop.com

Jennifer HoldenJ AND J STUDIOWAYNESBORO540-447-4116info@jandjportfolio.comwww.jandjportfolio.com

Denise C. HoodCREATIVE JUICES MARKETINGLOUISA, RICHMOND, CHARLOTTESVILLE434-964-7511creativejuicesmarketing@gmail.comwww.creativejuicesmarketing.com

Nancy HouseknechtFOLIO DESIGNSTAUNTON540-886-0557nancy@folio-design.comwww.folio-design.com

Courtney LedbetterWAYNESBORO540-293-5997540-943-5652naturallycreativedesign@gmail.com

Penny T. LeePENNY LEE SIGNATURE TYPOGRAPHY & [email protected]

Gretchen LongQUEEN CITY CREATIVESTAUNTON540-248-4244540-430-4048gretchen@queencitycreative.com

Cheryl LyonLDA CREATIONS, INCSILVER LAKE MILLDAYTON540-879-2800clyon@silverlakemill.comwww.LDAcreate.comwww.silverlakemill.com

Becky MarcumTAPESTRY [email protected]

Jennifer Wood MonroeWOOD & ASSOCIATES, [email protected]

Darcey OhlinWATERMARK DESIGNCHARLOTTESVILLE434-295-5625info@designbywatermark.comwww.designbywatermark.com

Tyler PattersonSYSCO VIRGINIA, [email protected]

John PayneGOTHAM GRAPHIXSTAUNTON540-887-0015jpayne@gothamgraphix.comwww.gothamgraphix.com

Susan T. PayneGOTHAM GRAPHIXSTAUNTON540-887-0015stpayne@gothamgraphix.comwww.gothamgraphix.com

Lynda [email protected]

Hope Agner [email protected]

Theresa RollisonQUEEN CITY CREATIVESTAUNTON917-626-8639540-248-4244theresa@queencitycreative.com

Kimberly RhodesWINTERGREEN RESORTWAYNESBORO540-910-0110krc.rhodes@gmail.comwww.wintergreenresort.com

Melanie RowanMELANIE ROWAN [email protected]

Juli ScottJ AND J STUDIOWAYNESBORO540-447-4116info@jandjportfolio.comwww.jandjportfolio.com

Sarah ScottORYX DESIGNS, INCWAYNESBORO540-946-0000sarah@oryxdesigns.comwww.oryxdesigns.com

Debra L. ShefferBRIDGEWATER COLLEGE [email protected]

Fred ShowkerSHOWKER GRAPHIC ARTS & DESIGNHARRISONBURG540-433-8402fshowker@graphic-design.comwww.graphic-design.com

Patti ShulmanSHULMAN CREATIVESTAUNTON804-426-9396540-886-0995patti@shulmancreative.comwww.shulmancreative.com

Rinn SiegristHARRISONBURG540-421-5159rinns@verizon.netwww.learned-one-design.com

Victoria SoursACUMEN COMMUNICATIONSCHARLOTTESVILLE434-244-2806vsours@comcast.netwww.acumen-va.com

Cris SterlingCS DESIGN RESOURCE, INC.NATURAL [email protected]

Libby TuckerBLUE RIDGE COMMUNITY COLLEGEWEYERS [email protected]

Michael VanderpoolVISION STUDIOSHARRISONBURG540-746-7009mike@visionstudiosdesign.comwww.visionstudiosdesign.com

Marsha VayvadaFOLIO DESIGNSTAUNTON540-886-0557marsha@folio-design.comwww.folio-design.com

Michael VayvadaACE COMMUNICATION [email protected]

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Kristin WalkerKWDESIGN STUDIOSTAUNTON540-421-9680contact@kwdesign-studio.comwww.kwdesign-studio.com

Denise WattsWASHINGTON AND LEE [email protected]

Wes WebbWATERMARK DESIGNCHARLOTTESVILLE434-295-5625wes@designbywatermark.comwww.designbywatermark.com

Joel WestFOUND DESIGN & INTERACTIVEHARRISONBURG540-705-6699joel@wearefound.comwww.wearefound.com

Kenneth WilfongMOUNTAIN LAUREL STUDIOWAYNESBORO540-256-4262www.mountainlaurelstudio.com

Cheryl Elliott [email protected]

Heather [email protected]

Carolyn [email protected]

Mary WoodsonWASHINGTON AND LEE [email protected]

Oleg YagolnikovBLUE [email protected]

ILLUSTRATION

Donelle BowmanDONELLE DEWITT GRAPHIC ARTS &ILLUSTRATRIONLEXINGTON540-460-2045540-463-1034designsbydonelle@comcast.net

Darin BowmanDK [email protected]

Cheryl LyonLDA CREATIONS, INCSILVER LAKE MILLDAYTON540-879-2800clyon@silverlakemill.comwww.LDAcreate.comwww.silverlakemill.com

Sarah ScottORYX DESIGNS, INCWAYNESBORO540-946-0000sarah@oryxdesigns.comwww.oryxdesigns.com

Wes WebbWATERMARK DESIGNCHARLOTTESVILLE434-295-5625wes@designbywatermark.comwww.designbywatermark.com

Joel WestFOUND DESIGN & INTERACTIVEHARRISONBURG540-705-6699joel@wearefound.comwww.wearefound.com

Oleg YagolnikovBLUE [email protected]

MARKETING

Don BlantonRED THREESTAUNTON540-448-3534hello@getredthree.comwww.getredthree.com

Ryan CatherwoodFISHBURNE MILITARY SCHOOLWAYNESBORO540-946-7709rcatherwood@fishburne.orgwww.fishburne.org

Joey GroahDIGICO SHOOT/ POST/ [email protected]

Lois Carter FayMARKETING IDEA SHOP, [email protected]

Barbara FinneganLARSONHESS WRITING & MARKETING SERVICESHARRISONBURG540-271-0017bfinnegan@larsonhess.comwww.larsonhess.com

Serena GruiaALLOY WORKSHOPCHARLOTTESVILLE434-977-8733serena@alloyworkshop.comwww.alloyworkshop.com

Timothy JohnsonFOUND DESIGN & INTERACTIVEHARRISONBURG540-908-4445timothy@wearefound.comwww.wearefound.com

Courtney LedbetterWAYNESBORO540-293-5997540-943-5652naturallycreativedesign@gmail.com

Jennifer Wood MonroeWOOD & ASSOCIATES, [email protected]

Kathy MooreMOORE PUBLIC RELATIONS LLCSTAUNTON540-886-3131info@moorepublicrelations.comwww.moorepublicrelations.com

Jessica SheffieldGARNET MARKETINGCHARLOTTESVILLE434-466-6497434-973-3390info@garnet-marketing.comwww.garnet-marketing.com

Victoria SoursACUMEN COMMUNICATIONSCHARLOTTESVILLE434-244-2806vsours@comcast.netwww.acumen-va.com

Michael VanderpoolVISION STUDIOSHARRISONBURG540-746-7009mike@visionstudiosdesign.comwww.visionstudiosdesign.com

Cory VanderpoolVALLEY APPSHARRISONBURG888-876-7737cory@valleyapps.comwww.valleyapps.com

Andy VanhookMLC ADVERTISING, INC.HARRISONBURG540-438-9090540-271-0023andy@mlcadvertising.comwww.mlcadvertising.com

Cheryl Elliott [email protected]

PHOTOGRAPHY

Peter AaslestadAASLESTAD DESIGN & PHOTOGRAPHYSTAUNTON540-447-4405peter@aaslestad.comwww.aaslestad.com

Peter AaslestadVIRGINIA AERIAL PHOTOGRAPHYSTAUNTON540-849-0366sales@vaaerialphoto.comwww.vaaerialphoto.com

Kevin BlackburnKEVIN BLACKBURN PHOTOGRAPHYWAYNESBORO540-470-0543kevin@kevinblackburn.comwww.kevinblackburn.comwww.studio1-0-8.com

Toviah Morris FloydLAST LIGHT PHOTOGRAPHYBRIDGEWATER540-578-0278toviah@lastlightphotography.netwww.lastlightphotography.net

Burton FloydBUENA [email protected]

Hubert GentryGENTRY PHOTOGRAPHYHARRISONBURG540-432-0253contact@gentryphotography.comwww.gentryphotography.com

Page 18: Pitch Magazine - Fall 2010

16 A PUBLICATION OF MID VALLEY PRESS

Jennifer HoldenJ AND J STUDIOWAYNESBORO540-447-4116info@jandjportfolio.comwww.jandjportfolio.com

Timothy JohnsonFOUND DESIGN & INTERACTIVEHARRISONBURG540-908-4445timothy@wearefound.comwww.wearefound.com

Mark MillerMARK MILLER PHOTOGRAPHYWAYNESBORO540-946-0003photosbymark@ntelos.netwww.markmillerphotography.net

Will MooreVIRGINIA AERIAL PHOTOGRAPHYSTAUNTON540-849-0366sales@vaaerialphoto.comwww.vaareialphoto.com

Sera PetrasSERA PETRAS PHOTOGRAPHY & [email protected]

Woods PiercePHOTOGRAPHYSTAUNTON540-255-4686woodspierce@gmail.comwww.woodspierce.com

Lynda [email protected]

Juli ScottJ AND J STUDIOWAYNESBORO540-447-4116info@jandjportfolio.comwww.jandjportfolio.com

Curtis WimerSTAUNTON WEBSTAUNTON540-294-0736curtis.wimer@stauntonweb.comwww.stauntonweb.com

PUBLIC RELATIONS

Karen [email protected]

Doug Cochran APRSTAUNTON SCRIBESTAUNTON540-290-4800540-337-4682doug@stauntonscribe.comwww.stauntonscribe.com

Barbara FinneganLARSONHESS WRITING & MARKETING SERVICESHARRISONBURG540-271-0017bfinnegan@larsonhess.comwww.larsonhess.com

Kathy MooreMOORE PUBLIC RELATIONS LLCSTAUNTON540-886-3131info@moorepublicrelations.comwww.moorepublicrelations.com

Cheryl Elliott [email protected]

WEB

Anne ChesnutANNE CHESNUT [email protected]

Pam [email protected]

Serena GruiaALLOY WORKSHOPCHARLOTTESVILLE434-977-8733serena@alloyworkshop.comwww.alloyworkshop.com

Denise C. HoodCREATIVE JUICES MARKETINGLOUISA, RICHMOND, CHARLOTTESVILLE434-964-7511creativejuicesmarketing@gmail.comwww.creativejuicesmarketing.com

Nancy HouseknechtFOLIO DESIGNSTAUNTON540-886-0557nancy@folio-design.comwww.folio-design.com

Gretchen LongQUEEN CITY CREATIVESTAUNTON540-248-4244540-430-4048gretchen@queencitycreative.com

Jennifer Wood MonroeWOOD & ASSOCIATES, [email protected]

Kathy MooreMOORE PUBLIC RELATIONS LLCSTAUNTON540-886-3131info@moorepublicrelations.comwww.moorepublicrelations.com

Darcey OhlinWATERMARK DESIGNCHARLOTTESVILLE434-295-5625info@designbywatermark.comwww.designbywatermark.com

Patti ShulmanSHULMAN CREATIVESTAUNTON804-426-9396540-886-0995patti@shulmancreative.comwww.shulmancreative.com

Cris SterlingCS DESIGN RESOURCE, INC.NATURAL [email protected]

Karen ThomasALLOY WORKSHOPCHARLOTTESVILLE434-977-8733karen@alloyworkshop.comwww.alloyworkshop.com

Michael VanderpoolVISION STUDIOSHARRISONBURG540-746-7009mike@visionstudiosdesign.comwww.visionstudiosdesign.com

Cory VanderpoolVALLEY APPSHARRISONBURG888-876-7737cory@valleyapps.comwww.valleyapps.com

Marsha VayvadaFOLIO DESIGNSTAUNTON540-886-0557marsha@folio-design.comwww.folio-design.com

Kristin WalkerKWDESIGN STUDIOSTAUNTON540-421-9680contact@kwdesign-studio.comwww.kwdesign-studio.com

Wes WebbWATERMARK DESIGNCHARLOTTESVILLE434-295-5625wes@designbywatermark.comwww.designbywatermark.com

Joel WestFOUND DESIGN & INTERACTIVEHARRISONBURG540-705-6699joel@wearefound.comwww.wearefound.com

Curtis WimerSTAUNTON WEBSTAUNTON540-294-0736curtis.wimer@stauntonweb.comwww.stauntonweb.com

Oleg YagolnikovBLUE [email protected]

Page 19: Pitch Magazine - Fall 2010

DRY

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A MULTI-DESCIPLINARYDESIGN STUDIO

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