Our objective this year is to create a promotional package to promote a new horror film.

Our Objective

We distributed twenty questionnaires out to people within the age group of 16 to 19.

7 of those being male, and 13 of those being female.

17 out of the 20 people that we asked, enjoy watching horror films. They enjoy the adrenaline buzz they receive from the experience.

Slasher - 8Psychological - 6Supernatural - 2Possession - 4Gothic - 0

Research

Hospital - 2Forest - 4Haunted House - 4Mental Institute – 7Isolated House – 3

Killer – 7Violence – 2Blood – 4Jumpy Scenes – 6Other - 1

EndingsHappy clean ending with final girl standing

victorious over her arrested killer – 4Gory violent showdown between the final girl

and the killer – 5Cliff Hanger – 5Sad ending where we see the killer standing

victorious over the final girl- 4

The target audience would either be a male or female and aged between the 15 and 25.

Well educated individual.They either work or take up a subject that

allows them to engage with others and use their imagination.

High income and high levels of job satisfactionWork part time. They are also street smart, are passionate

about having a good night and regularly watch movies.

Target Audience

The killers name is Jack Grimshaw.Quiet, resolute and exceedingly

judgemental, freakishly tall, attractive, dark and very masculine.

But this is what the students didn't know about him.

Killer

After witnessing the traumatic death of both his parents, a then 6 year old Jack is found asleep on the street by a group of women who take him back to a monastery. After 2 years at the monastery he is fostered by Phillip and May Grimshaw.

As he grew into his teenage years, the pain of his departed parents grew larger. A suicidal Jack is then sent to a therapist by his foster parents in order to help him climb out of his depression; Jack with nothing to lose is advised by the psychiatrists to pay a visit to the women at the monastery and look deeper into Christianity as this is something he seems to be quite interested in.

Back Story

Jack starts to pay several weekly visits to the monastery which helps with his depression. Meanwhile his interest in religion steadily grows. The Grimshaw's decide to move away from Berkshire (the place where Jack grew up and lost his parents) and into the big city of London for a fresh start. At his request, Jack transfers to the St Bernard's Catholic Grammar school due to it being a catholic school, in order to continue his education, and growth in faith.

During his first few days at the school, jack realises that the school isn't as holy as he expected it to be. He instantly believes that the place is dripping in sin with pupils behaving inappropriately and sinfully.

Jack decides that it is his responsibility to rid the school of sin. This provokes a killing spree from the deeply disturbed and deeply religious Jack.

Typical of a slasher we see teenage characters being dispatched one by one by Jack.

Jack will wear a cloak-like costume when he targets his victims, one that is reminiscent of that worn by the grim reaper.

Whenever Jack commits a sin or takes a life he punishes himself by carving a crucifix deep into his inner forearm and then asks god for forgiveness. This where we came up with the upside down crucifix as a “logo” or piece of iconography to symbolise the film. We hope that people would see the upside crucifix and automatically be reminded of what they saw in the film.

Lucas Till is the perfect representation of Jack Grimshaw.

Tall (around 6ft3)AttractiveMasculineCleanAverage everyday boy.

Jack utilises different types of school equipment and rooms to slaughter his victims, one weapon he does use repeatedly would be a sharp kitchen knife that he ends up thieving from the teachers staff room. This is conventional to other slasher movies as the other villains all murder their victims with knives, sharp object or in Texas Chainsaw Massacres case: a Chainsaw.

Weapon

Innocent, naive, intelligent and resourceful. She doesn't have many friends at the school, and would prefer to be alone rather than to associate and socialise with the rest. Isn't acknowledged or noticed by the popular students.

Singled out for her weird dress sense, music taste and her “1990’s” fringe, she is ignored by the popular girls and simply missed by the popular boys.

She has a bad ‘gut’ feeling about Jack Grimshaw the second she makes eye contact with him and is first to notice and discover that he is responsible for the missing students. Attempts to tell the others about Jack but nobody listens as she is labelled the “weird kid”. Been a pupil at St Bernard's since year seven yet many pupils don't know her name.

Final Girl

The ideal final girl would have the appearance of “Jennifer Love Hewitt from I Know What You Did Last Summer”.

FringeComputerDisinterested

We got the name Jack GRIMshaw from the GRIM Reaper. Just like the grim reaper, Jack wears a black cloak with a hood and causes the death of his victims. Jack gains this ‘Angel of Death’ persona through his heavy religious beliefs and also his own, as he does believe that he is doing good in ridding the school of sin, but in also in the gory way he kills his victims.

Inspiration

Catholic Monks would also be a source of inspiration as Jack got his monk costume from when he was younger and living with nuns at the monastery. His strong religious beliefs would replicate those at St Pachomios.

Silas is a fictional antagonist character in the 2006 movie ‘The Da Vinci Code’, he is an albino monk of catholic faith, who practices sever corporal mortification. We wanted Jack to replicate Silas due to it not being a formality in slasher movies, instead of making the killer a delusional/mentally unstable character, we decided to make him one that is highly religious, but one that loses his mind when he realises that the real world isn't what its suppose to be. We took Silas’ character made him extreme.

Our film is called.....

GRIM