NDRC LaunchPad

PITCH

TIPS

#bestplacetostart

The Panel

#1 The Grab

Is the idea compelling? Do they have BHAGs?

#2 The Problem

Did they make it clear that there is a big, important problem that they’re going

to solve?

#3 The Solution

Were they specific about what they’re offering and to whom?

#4 The Opportunity

Did they provide basic market segmentation, size, growth and dynamics?

#5 The Competitive Advantage

Did they detail why they’re different to the competition?

#6 The Model

Did they detail how they are going to generate revenues and from whom?

#7 The Team

Did they detail why their team is uniquely qualified to win?

#8 The Reality Check

Can they achieve a meaningful milestone in 3 months?

What are the key risks they face?

The Panel

#1 The Grab

Is the idea compelling? Do they have BHAGs? #2 The Problem

Did they make it clear that there is a big, important problem that they’re going

to solve?

#3 The Solution

Were they specific about what they’re offering and to whom?

#4 The Opportunity

Did they provide basic market segmentation, size, growth and dynamics?

#5 The Competitive Advantage

Did they detail why they’re different to the competition?

#6 The Model

Did they detail how they are going to generate revenues and from whom?

#7 The Team

Did they detail why their team is uniquely qualified to win?

#8 The Reality Check

Can they achieve a meaningful milestone in 3 months?

What are the key risks they face?

The Panel

#1 The Grab

Is the idea compelling? Do they have BHAGs?

#2 The Problem

Did they make it clear that there is a big, important

problem that they’re going to solve? #3 The Solution

Were they specific about what they’re offering and to whom?

#4 The Opportunity

Did they provide basic market segmentation, size, growth and dynamics?

#5 The Competitive Advantage

Did they detail why they’re different to the competition?

#6 The Model

Did they detail how they are going to generate revenues and from whom?

#7 The Team

Did they detail why their team is uniquely qualified to win?

#8 The Reality Check

Can they achieve a meaningful milestone in 3 months?

What are the key risks they face?

The Panel

#1 The Grab

Is the idea compelling? Do they have BHAGs?

#2 The Problem

Did they make it clear that there is a big, important problem that they’re going

to solve?

#3 The Solution

Were they specific about what they’re offering and to

whom? #4 The Opportunity

Did they provide basic market segmentation, size, growth and dynamics?

#5 The Competitive Advantage

Did they detail why they’re different to the competition?

#6 The Model

Did they detail how they are going to generate revenues and from whom?

#7 The Team

Did they detail why their team is uniquely qualified to win?

#8 The Reality Check

Can they achieve a meaningful milestone in 3 months?

What are the key risks they face?

The Panel

#1 The Grab

Is the idea compelling? Do they have BHAGs?

#2 The Problem

Did they make it clear that there is a big, important problem that they’re going to

solve?

#3 The Solution

Were they specific about what they’re offering and to whom?

#4 The Opportunity

Did they provide basic market segmentation, size,

growth and dynamics? #5 The Competitive Advantage

Did they detail why they’re different to the competition?

#6 The Model

Did they detail how they are going to generate revenues and from whom?

#7 The Team

Did they detail why their team is uniquely qualified to win?

#8 The Reality Check

Can they achieve a meaningful milestone in 3 months?

What are the key risks they face?

The Panel

#1 The Grab

Is the idea compelling? Do they have BHAGs?

#2 The Problem

Did they make it clear that there is a big, important problem that they’re going

to solve?

#3 The Solution

Were they specific about what they’re offering and to whom?

#4 The Opportunity

Did they provide basic market segmentation, size, growth and dynamics?

#5 The Competitive Advantage

Did they detail why they’re different to the

competition? #6 The Model

Did they detail how they are going to generate revenues and from whom?

#7 The Team

Did they detail why their team is uniquely qualified to win?

#8 The Reality Check

Can they achieve a meaningful milestone in 3 months?

What are the key risks they face?

The Panel

#1 The Grab

Is the idea compelling? Do they have BHAGs?

#2 The Problem

Did they make it clear that there is a big, important problem that they’re going to solve?

#3 The Solution

Were they specific about what they’re offering and to whom?

#4 The Opportunity

Did they provide basic market segmentation, size, growth and dynamics?

#5 The Competitive Advantage

Did they detail why they’re different to the competition?

#6 The Model

Did they detail how they are going to generate revenues

and from whom? #7 The Team

Did they detail why their team is uniquely qualified to win?

#8 The Reality Check

Can they achieve a meaningful milestone in 3 months?

What are the key risks they face?

The Panel

#1 The Grab

Is the idea compelling? Do they have BHAGs?

#2 The Problem

Did they make it clear that there is a big, important problem that they’re going to

solve?

#3 The Solution

Were they specific about what they’re offering and to whom?

#4 The Opportunity

Did they provide basic market segmentation, size, growth and dynamics?

#5 The Competitive Advantage

Did they detail why they’re different to the competition?

#6 The Model

Did they detail how they are going to generate revenues and from whom?

#7 The Team

Did they detail why their team is uniquely qualified to

win? #8 The Reality Check

Can they achieve a meaningful milestone in 3 months?

What are the key risks they face?

The Panel

#1 The Grab

Is the idea compelling? Do they have BHAGs?

#2 The Problem

Did they make it clear that there is a big, important problem that they’re going to

solve?

#3 The Solution

Were they specific about what they’re offering and to whom?

#4 The Opportunity

Did they provide basic market segmentation, size, growth and dynamics?

#5 The Competitive Advantage

Did they detail why they’re different to the competition?

#6 The Model

Did they detail how they are going to generate revenues and from whom?

#7 The Team

Did they detail why their team is uniquely qualified to win?

#8 The Reality Check

Can they achieve a meaningful milestone in 3 months?

What are the key risks they face?

The Panel

The Pitch

• 10 minutes

• One idea per slide

• Imagine each slide is Tweet-able

• Try not to be boring

• Include a ‘star’ moment

• Practice, practice, practice

• (content & timings)

The Pitch

• Anchor your Value Proposition

The value to the customer; the unique selling proposition; the innovation

My company [Company Name]

is developing [defined offering]

to help [target audience]

solve [x problem]

with [y secret sauce]

Unlike the competition, we [differentiation]

The Pitch

• Define your problem

The problem of [pain point x]

is experienced by [target customer

segment; including customer

archetype]

and we know this because [results of

customer discovery]

The Pitch

• Early *demo* of the solution

• Some kind of visual of the solution helps

• Could be a balsamiq mock-up

• Could be a walk through the user journey

• Doesn’t need to be functional

• Try not to be boring

The Pitch

• Early *demo* of the solution

• One small element of the overall pitch

• Focus on BENEFITS to customer rather

than FEATURES

The Pitch

• Market

• We hope to see scalability – i.e. large

global markets

• Outline who the customers and users are

(they could be different)

• Can you quantify the niche target

segment?

The Pitch

• Competitors

• Everyone has them… who are yours?

• Opportunity to demonstrate you know the

market you’re entering

• Position your differentiated offering

The Pitch

• Business model

• How are you going to make money?

– License fees; one off product purchase;

rental; additional services…

• How will you reach customers?

– Direct sales force, digital marketing & sales

The Pitch

• Team

• Who is the team?

– Track record & skill sets

• What’s missing?

The Pitch

• Roadmap

• Major milestones for NDRC LaunchPad

• Major milestones for next 12 months

– Customer validation

– MVP launch

– Product launch

– Rollout plan

• Insight into new markets/products/features…

The Pitch

• Pitching starts Mon 20th July

• Start working on your pitch

deck now