Pitfalls and Mistakes

Agenda

• Who We Are

• Social Media Today

• Pitfalls and Mistakes– Policies– Poor Decisions

• Online Reputation• Accepting Random People

• Things You Can Do

• UNM Anderson School of Management Graduate Students• Masters of Accounting – Information Assurance

Concentration• Information Assurance Program – “…combining specialized

aspects of information systems and accounting.”• Keeping financial information safe and secure

Who We Are

http://www.mgt.unm.edu/ia/

What is Social Media?

• Humans are social beings– Live in societies in order to

cooperate and thrive– People share what they need

to in order to survive and live happily, while protecting things of value

• Rules (written and unwritten) in societies

• Allows us to expand our social lives, but the same rules (and even new ones) exist!

Social Media Beginnings

24 Hours of Social Media

POP QUIZ

• What is the social media most used by your classmates?

SM Graph

Most Used Social Media

Pitfalls and Mistakes

• Not reading privacy policy before signing up to use social media

• Not being aware how actions on social media impact life

• Giving strangers access by accepting them

• Giving out access to your profiles and information willingly/unwillingly

Privacy Policies – Your Answers

What Do Privacy Policies Say?

• “Your name, profile pictures, cover photos, gender, networks, username and User ID are treated just like information you choose to make public.”

• “When you post things like photos or videos on Facebook, we may receive additional related data (or metadata), such as the time, date, and place you took the photo or video.”

• “We receive data from or about the computer, mobile phone, or other devices you use to install Facebook apps or to access Facebook, including when multiple users log in from the same device.”

- Facebook Privacy Policy

What Do Privacy Policies Say?• “Choosing to make your information public also means

that this information: can show up when someone does a search on Facebook or on a public search engine;”

• “When others share information about you, they can also choose to make it public.” 

- Facebook Privacy Policy

Ask Yourself

Social Media Experiment

Question

What is your opinion of the

Social Media Experiment?

Reveals

What is an online reputation?

Things People Have Done

• Irresponsible behavior—even if over 18/21

• Posting while you’re supposed to be working

• Making fun of your teacher / boss / team

• Posting something embarrassing on the corporate Twitter feed

• Admissions Officers• “31 percent said they had visited an applicant’s

Facebook or other personal social media page to learn more about them ”

• “30 percent of the admissions officers said they had discovered information online that had negatively affected an applicant’s prospects.”

• Pitzner College: Denied Admissions for insulting teacher on Facebook

Going to College?

- Pitzner College Article

POP QUIZ

Why was the student not admitted into Pitzer College?

Ways It Can Affect You

What Is Your Online Reputation?

Giving Out Access

Your Results

What Issues Does This Cause?

• Phishers

• Loss of control

• Loss of privacy

• Loss of Access

I Accept Everyone, Why?

Do you accept just anyone?

Recognize “me”?

Ways To Protect Yourself

Read And React To Privacy Policies

• Start reading the privacy policies of your social media sites.

• Find issues you may want to change

• Research how to fix these issues

Instagram Privacy Setting

Cnet Video-Facebook Settings

Be Aware Of Your Reputation

• Do not share information that may cause issues. (Think before you post)

• Be aware of who you share information with. (Friends, Family, Coworkers)

• Do a Google search of yourself. (Make sure the results are what you want it to be)

Control Access To Your Accounts

• Do not give out access to your accounts

• Change passwords and access information if you believe you may have been phished or compromised

• Keep track of how and where your account has been accessed

• Don’t accept strangers

How do you make a password?

• Password should be at a minimum of 8 characters

• Different from previous passwords• Does not contain a complete word or

information about you (your name, user name, etc.)

• Contains uppercase letters, lower case letters, numbers, symbols

• http://www.passwordmeter.com/

One Last Thought

Don’t be “Sarah” . . .

THINK BEFORE YOU POST

Wrap Up

Questions