pizza friday 207
DESCRIPTION
Star Wars meets Disney, Twitter meets Batman, baby meets adulthood, and other mashups in this week's Pizza Friday.TRANSCRIPT
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• Published by Marketing Profs (128 Likes, 351 Tweets, 231 LinkedIn shares, 49 +1, 10 Pins)
• Distributed by Outbrain (4000 clicks, .22% click through rate)
• Whitepaper Downloads (4200 Downloads)
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THE NEWS
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http://nuads.us/KC8Tvb
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Pizza Hut Tries the Sandwich Market Again
"When the moon hits your eye like a big pizza pie," the song goes, "that's amore." But
there is little love lost when a big maker of pizza pie gets hit in the eye with the success
of sandwiches.
Pizza Hut, the nation's biggest pizza chain, will challenge sandwich shops - particularly
those bearing the name of the category leader, Subway - with a new item, backed by a
large campaign that is to begin on Sunday. The product, called a P'Zolo, is shaped like a
sandwich, comes in sandwich varieties like Buffalo chicken and "meat trio" and is priced
like a sandwich, at $3 apiece or two for $5.
The $5 price is no random number, as it echoes what Subway charges for its popular
foot-long sub sandwiches. The campaign to introduce the P'Zolo, by the Martin Agency in
Richmond, Va., is replete with references to Subway, including lines like "Say so long to
the footlong" and "More bang for your 5 bucks.”
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New Twitter logo
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New Twitter logo looks like Batman
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Promoting Nutrition, Disney to Restrict Junk-Food AdsThe Walt Disney Company, in an effort to address concerns about entertainment's role in
childhood obesity, plans to announce on Tuesday that all products advertised on its child-
focused television channels, radio stations and Web sites must comply with a strict new
set of nutritional standards.
The restrictions on ads extend to Saturday-morning cartoons on ABC stations owned by
Disney. Under the new rules, products like Capri Sun drinks and Kraft Lunchables meals -
both current Disney advertisers - along with a wide range of candy, sugared cereal and
fast food, will no longer be acceptable advertising material.
The initiative, which Disney plans to detail Tuesday at a Washington news conference
with the first lady, Michelle Obama, stretches into other areas. For instance, Disney will
reduce the amount of sodium by 25 percent in the 12 million children's meals served
annually at its theme parks, and create what it calls fun public service announcements
promoting child exercise and healthy eating.
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http://www.youtube.com/playlist?list=PLCB1EA34ACD14A049&feature=plcp
MIKE’STOP 5
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CREATIVE PRINT
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INNOVATION
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http://duplo-evolutionen.se/eng/
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FAIL OF THE WEEK
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http://www.youtube.com/watch?v=G8ILBmZALE8
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OUT-OF-HOME
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BOOKS
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http://creativity-online.com/news/whats-the-best-book-on-creativity-youve-ever-read/234040
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INNOVATION
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http://airbaltic.satisfly.com/
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ONLINE VIDEO
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http://www.youtube.com/watch?v=cSgUx4sG2DA
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http://bit.ly/xd1vwj
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Pizza Friday is Numantra’s weekly venue for reviewing the
latest news, innovations and accomplishments taking place in our industry and the world at large.
Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an
impact in today’s marketplace.
So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing
braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.
Find out what Numantra can do for you.
Visit numantra.com for more information.