pizza house company
TRANSCRIPT
Pizza House CompanyRole Of Personal Selling and Promotion
Strategies Of A New Product
Fahad Khan
Amina Rana
Maaz Ijaz
TEAM MEMBERS
For the very first time Pizza House Company started there services from Lahore but also operating in many cities of Pakistan including Sahiwal.
MR. A.D Chaudhary is managing director of Pizza House Company.
Muhammad Hameed is manager at Pizza House Company Sahiwal.
ABOUT
Sahiwal :Liaqat road.Lahore : Lucky center, Qurtaba chowk, mazang chungi.Faisalabad : Baddala colony.Bahawalpur : One unit chowk.Mian Channu : Shaheed road.Vihari : Liaqat pura road.
BRANCHES
Okara :College road.Gojra : Malkaan wala chowk.Peshawar : Hayyat abad.Bannu : Main bazar.Pir Mehal : Sabz mandi road.Kotli AJK : Mian bazar.
BRANCHES
PERSONAL SELLING
Personal selling is where businesses use people (the "sales force") to sell the product after meeting face-to-face with the customer. The sellers promote the product through their attitude, appearance and specialist product knowledge.
PERSONAL SELLING
Helps to build personal relations
Helps to reach the business to customers
Sales force provide market information
Sales person represents the company
ROLE Of PERSONAL SELLING
Promotion Strategies Of A New Product
Door to door marketing.Memberships.Brochures. Print media.Social media.Website.Messages alert.
STRATEGIES
• Door-to-door is a canvassing technique that is generally used
for sales, marketing, advertising, or campaigning, in which the
person or persons walk from the door of one house to the door
of another, trying to sell or advertise a product or service to the
general public or gather information.
DOOR TO DOOR MARKETING
They offered the membership cards in just Rs: 299/-Male and female sales force visited the homes to
provide information about membership cards and also the deals of the company.
Customers enjoy many daily, occasionally and midnight deals and get discount on it.
MEMBERSHIP
A small book or magazine containing pictures and information about a product or service.
Pizza house company also have there brochures and they do there marketing by this methodology as well.
It includes all the daily deals, midnight deals and special membership deals.
Provide large variety of food items with there rates.
BROCHURES
It involves the social media, the print media, there website and also the messages alert.
They do aware the people about there new upcoming deals and the products.
They also promote the services they are offering through media like the free home delivery services.
MEDIA
ANY QUESTIONS
TH NK Y U