By: James Grove

Introducing the “How do you Hut?” Campaign

+ =Increased Brand Awareness

Company overview

Worlds #1 pizza chain

Brand of YUM! (fortune 500 company)

Based out of Dallas, TX

Menu includes a variety of pizza, pasta

and salads

Mission statement

“We take pride in making a perfect pizza and providing courteous and

helpful service on time all the time. Every customer says, "I'll be

back!"

-We are the employer of choice offering team members opportunities

for growth, advancement, and rewarding careers in a fun, safe

working environment.

-We are accountable for profitability in everything we do, providing

our shareholders with value growth. “

Customer Profile

Because Pizza Hut is so popular, they have a broad target audience. Some

questions that may come up when ensuring customer needs are met are…

What do they like about pizzas ?

What do they dislike about pizzas?

What do they want from pizzas?

Top Competitors

Domino’s Pizza inc.

Little Caesars enterprises

Papa John’s international inc.

Any pizza place within close proximity of

a Pizza Hut

Campaign Idea

The “How do you Hut” Facebook Campaign

Contest that involves pizza hut customers posting videos of themselves doing anything

that somehow includes consuming Pizza Hut on the Pizza Hut Facebook page.

Based on how many likes the videos receive on the company fan page, the top ten

winners will receive free Pizza Hut for one year. The winners will be limited to one

pizza/pasta/salad per day or (7) pizza/pasta/salads a week.

The contest will take place over the month of October 2010 which is established to be

one of the three peak months for a peak month for Pizza Hut.

Campaign Objectives

Increase awareness for Pizza Hut and the Pizza Hut Facebook page.

Increase Pizza Hut Twitter followers by linking campaign from Twitter

to Facebook so more people can get involved

Steer away competitive loyal consumers from Pizza Hut’s

competition, thus, creating more brand loyal customers for Pizza Hut.

Campaign Goals/Advantages

Facebook- increase traffic and fans by promoting the campaign through Pizza hut’s Facebook page.

Twitter- Anyone who follows Pizza Hut on Twitter will have the direct link to enter the contest on

Facebook. This will create more traffic on twitter as well. If used to the fullest extent, Facebook and

Twitter play off each other very nicely.

Pizza Hut looked at as more of a fun outgoing brand. Through the success of our campaign, we hope

Pizza Hut can gain a positive brand image, and be known as the pizza brand who puts customers first.

The campaign is based solely on social media so the budget will only consist of the cost for the winners

Overall, the campaign will increase awareness globally for a very affordable cost

Budget/Measurement of success

Budget will include 10 winners at 7 pizzas per week. 52 weeks in a

year. 70 pizzas /week max (7*10 customers)….

70* 52=3640 pizzas*$3(wholesale)/ pizza= $10,920

Pizza hut plans to gain awareness by increasing their following on

Facebook and Twitter. Also through the interactive campaign, word

of mouth will be another method Pizza Hut will rely on and strongly

encourage since word spreads so fast through the internet.

The End and The Outcome

In order for anybody to participate in the contest, they first have to buy

Pizza Hut pizza and somehow incorporate in their video. That in itself should

increase Pizza Hut’s sales. Also , there is yet to be a pizza brand that has put

people first, literally. I think with this interactive campaign, Pizza Hut just may

put themselves in a unique and yet to be explored category of pizza the

customer can appreciate..

The End