pizza hut in pakistan
TRANSCRIPT
Sarfraz AshrafMBAS15M025
1958-1967 1967-1999 1999-Present
General Information
Type Public
Founder DAN and FRANK CARNEY
Founded in Wichita Kansas (1958)
Location Texas, America
Industry Food
Product Pizza
Employees 250,000 (Approximately)
Website www.pizzahut.com
History and Introduction
• In 1958, Frank and Dan Carney opened a local pizza restaurant in Wichita Kanas.
• 25 Seats in the restaurant.• Building look like “HUT”.• 1972 1000 restaurants are open throughout the USA.
• 1973 Pizza Hut went international with restaurants in Japan, Canada & England.
• 1984 Over 50 restaurants so far in the UK.• 1977 PepsiCo bought Pizza Hut.
• 1982 The UK joint venture started between PepsiCo and Whitbread.
• 2006 Whitbread sold their share of the joint venture to Yum! Brands Inc. Pizza Hut UK Ltd was Now 100% owned by Yum!
• 1993, First Restaurant in Pakistan, Clifton Karachi.• “We are currently operating at almost 75 units in
Pakistan and we are going to double this number in the next four to five years,” he told The Express Tribune.
History and Introduction
• To become the most favorite restaurant all over the world.
• T reach on the top of the peak to provide best service and taste
• Core Values: P.E.A.R.L Passion for excellence in doing everything EXECUTE with positive energy and need ACCOUNTABLE for growth in customer satisfaction RECOGNIZE the achievement of others LISTEN and respond to the customer needs
Mission, Vision & Core Value
Product (Pizza)
Marketing Mix
Product (Wings)
Product (Sides)
Product (Pasta)
Product (Deserts)
Price
• High/Low Prices• Price Skimming Strategy• High Prices for new products
• Price fluctuate to retain same number of customers.• Price fluctuate to compete in market• Pan Pizza Started from Rs. 650 and now Rs. 250
Place
• Serve in more than 100 countries• Pizza Hut uses three different methods of places its
products• The first method of distribution used by Pizza Hut is
delivery.• Second method of distribution is for customers to
dine-in.• The third method of distribution is Online ordering.
• Sales Promotion
Offer “Happy Hour Menu” Pizza, pasta, salad and plus garlic bread and a drink in 10$
• Sponsorship
Newcastle Vipers ice hockey team from 2007/08
National Family Week
Local Concerts• Televisions• Print Media and Billboards
• E-Marketing• Distribute Vouchers, Coupons and Discounts
Promotion Mix
• In 2015, 150 Million Dollars Spends for Selling, advertisement, promotion and product cost.
• 10 Million dollars on sale of New Products• 100 Millions for advertisement and promotion, from
which 20 Millions for discounts 25 Millions for Gifts to customers and rest amount on advertisement and other different promotional campaigns.
• 30 Millions spends on product cost and its storages.
Marketing Budget