Dinner and a Movie is a PIZZAPIZZA and new release

DVDDVD take-out and delivery service. Our product and service offerings include the option to have a large pizza and a new release DVD all from the same store.

We are certain that our PASSIONPASSION for the idea behind this company will show through in all of our business practices and lead to customer loyalty and SUCCESSSUCCESS.

Dinner and a Movie is committed to satisfying the needs of its customers by providing a UNIQUEUNIQUE, , CONVENIENTCONVENIENT, , and and AFFORDABLEAFFORDABLE entertainment and pizza delivery service that guarantees delicious food, quality new release movies with an extensive selection, and friendly service performed in a timely fashion.

We aim to be the PREMIERPREMIER firm in our market niche constantly generating competition in the area and returns for owners.

Environmental Risks:Environmental Risks: succeeding over our competitors, cyclical changes in the economy, regulatory factors, seasonal changes

Process Risks:Process Risks: positive reputation, employment security, legal liability

Information for Decision Making risks: Information for Decision Making risks: credibility of accountants, utilization of Web site, implementation of marketing strategy, purchase decisions

We must be sure that our operations are

efficientefficient and flexibleflexible enough to quickly change in the event of a problem.

We plan to create a positivepositive perception of our business through high quality advertising.

We will extensively traintrain our employees in order to avoid multiple risks.

Owners: Ivanna Albright, Andrea Chelariu, Christopher Klenk, Lindsay Taylor

Manager 1(salary starting at $30,000)

Manager 2(salary starting at $30,000)

8 Employees($7.50 per hour)

7 Employees($7.50 per hour)

Techniques:Techniques:

•Environmental scanning

•Surveying our fellow colleagues

•Analyzing and testing some competitor’s products

Target MarketTarget Market: Families College Students

Survey ResultsSurvey Results: New release DVD’s and price ~There is a large unfulfilled market demand for our company’s products and services.

Advertising Campaign:Advertising Campaign:

•Slogan: “Perfect night delivered to your door.”

We anticipate that our high quality advertising along with our high quality product will not only entice customers to spread the word about our business, but also lead to customer loyalty.customer loyalty.

Grand Opening Grand Opening promotions:promotions:•Flyers•coupons

Other Other Promotions:Promotions:•Student Discount•Club DVD card•Yellow page listing

Pizza Leaders:Pizza Leaders: Movie Rental Leaders:Movie Rental Leaders:

Domino’s Blockbuster

Garrett Hill Hollywood

Campus Corner TLA

Peace a Pizza

$3.00$3.00

24 hrs24 hrs

$4.00$4.00

3 days3 days

DifferentiationDifferentiation

Dual Service

Quality and ConsistencyQuality and Consistency

Ahead in Industry Changes Ahead in Industry Changes

Technology, Use of Web site

Easy Drop Off Points

Market TrendsMarket Trends Changes in Changes in ForcesForces

Population Technology

Economy Regulation

Entry BarriersEntry Barriers

Efficient Training

Quality

$-

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

2004 2005 2006

Sales Forecast

DVD Sales

Pizza Sales

Behavior Per Unit Volume Total

Sales Price

$16.38

Variable Cost

$1.88

Cont. Margin

$14.50 35,896 ($520,530)

Fixed Cost $520,530

Net Income

$0

Behavior Per Unit Volume Total

Sales Price

$18.34

Variable Cost

$2.34

Cont. Margin

$16.00 32,537 ($520,530)

Fixed Cost $520,530

Net Income

$0

($100,000.00)

($80,000.00)($60,000.00)

($40,000.00)($20,000.00)

$0.00$20,000.00

$40,000.00

$60,000.00$80,000.00

Income

2004

2005

2006

CurrentCurrentRatioRatio

InventoryInventoryTurnoverTurnover

ProfitProfitMarginMargin

Return onReturn onEquityEquity

20042004

20052005

20062006

IndustryIndustry

00

4.044.04

28 days28 days -16%-16%

49%49%4%4%22 days22 days

-191%-191%

1.881.88 18 days18 days 8.8%8.8% 53%53%

1.91.9 1.5%1.5%21 days21 days 64%64%

We have developed a three step system to utilize our E-Business capabilities as best as possible.

Step 1:Step 1: use our Web site to promote awareness of our menu, membership and movie listings.

Step 2:Step 2: online ordering for delivery and take-out

Step 3:Step 3: secure server with the availability of credit card payments and transactions.

5 year goal:5 year goal: completely integrated database