pj walker – transforming digital marketing everyday

PJ Walker – Transforming Digital Marke6ng Everyday

Experience Highlights by Industry Ver6cal [email protected] PARTHYWALKER.COM

COMMUNICATIONS

PJ WALKER – [email protected] 2

Social Media Development and Delivery

• Executed Facebook, TwiRer and YouTube campaigns for Sponsorship, Value, Media and Innova6on segments

• Directed implementa6on of custom RMUs in support of 4G LTE launch in partnership with ad publisher resources

• Managed 2010 Facebook and website program “24 Days of Seasonal Surprises” – custom applica6on development & agency deployment

Store of the Future

• Managed and developed digital media content and delivery for launch of Sprint Studio -‐ a retail store & high-‐tech showcase for the latest in retail design and digital signage technology

• Acted as IBM point of contact for collabora6on between Sprint, Scala Cer6fied Partners, Level 5 Media Group and Hammond Communica6ons Group

Customer Experience Company Store Redesign

• Consulted on deployment of mobile device providers in-‐store demos

• Facilitated client strategy sessions and performed compe66ve gap analysis

• Lead content crea6on for demonstra6on modules

• Collaborated with UX team on UAT for experience tables; allowing customers to test-‐drive devices and understand product features prior to purchase

CONSUMER GOODS

PJ WALKER – [email protected] 3

Full ThroRle Social Media

• Created concepts and marke6ng plans for social media strategy & campaigns

• Developed and delivered 2011 ARMY / NHRA Dragster Design Contest across TwiRer, YouTube & website

Coke Zero Social Media Program @ 2011 NCAA Men’s

Final Four

•  Ini6ated and delivered Coke Zero TwiRer Jockey program

• Developed Social Media Communica6ons Plan & Content for Coke Zero and related partners (performers, show hosts, coaches & addi6onal Coke agencies

Search Analy6cs Strategy & Intelligent Digital Plahorm

Applica6on

• Performed ini6al and post-‐development compe66ve analysis

• Created internal buy-‐in strategy documenta6on for brand managers

CONSUMER GOODS

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Global Digital Asset Management

• Orchestrated business requirements framework for asset iden6fica6on

• Directed several asset audit sessions between client and content developers

•  Led status reviews with client personnel; resolved issues

•  Phase 1 rollout ahead of project schedule

Store of the Future

•  Ini6ated a strategic alignment engagement to provide a progressive check of web capability against business objec6ves

• Consulted on holding company website re-‐branding efforts and worked alongside marke6ng to incorporate elements across all marke6ng communica6ons

Demo

• Contributed to crea6on of a brand template and informa6on/content design format broad enough to expand to the companies present and future needs

• Adap6ve design included branded skins for key business units which encourage wide acceptance by employees

PJ WALKER – [email protected]

MEDIA & ENTERTAINMENT

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Social Media “Hockey Oracle” Campaign

• Executed NHL Hockey Oracle campaign on YouTube

• Led program development, reviewed and approved content

• Provided benchmark and online repor6ng matrices for both Verizon Wireless & NHL

Social Media “Sideline Series” Campaign

• Developed NFL Players “Outside the Lines” Facebook project

• Designed technical solu6on for HD video delivery to custom Facebook applica6on

• Provided program improvements and recommenda6ons to Verizon Wireless

• Managed social monitoring with regular repor6ng and recommenda6ons to both Verizon Wireless, NFL and NFL Players Associa6on



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NBA In-‐Store Kiosk, NBA.com and NBA All-‐Star Game

•  Facilitated ini6al strategy session & created roadmap, assembled resources and led design through deployment of web and kiosk

•  Led development & delivery of Advanced Scout Locker Room Digital Display

Digital Content Management & Distribu6on

• Acted as SME for content QA; assembled project team and directed content delivery efforts

• Created case studies and contributed to white papers across IBM / NFL joint marke6ng ini6a6ves

SuperBowl.com

• Account Execu6ve, Marke6ng Lead and Produc6on Team Coordinator

• Managed communica6ons and event opera6ons between produc6on staff, facility opera6ons and Corporate PR visitors / guests

• Directed on-‐air talent logis6cs and requirements



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Grand Slam Tennis Real-‐Time Web Broadcasts

• Managed pre-‐event & onsite hospitality for IBM guests/clients

•  Led onsite client tours of back-‐of-‐house opera6ons

•  Coordinator between Corporate Communica6ons, USTA and NBC Sports marke6ng team

•  Produc6on team delivered via web, mobile and digital display plahorms on limited internal budgets

IBM Sponsorship of Masters.org

•  Coordinator between Corporate Communica6ons, event public rela6ons and CBS Sports marke6ng team

• Managed pre-‐event & onsite opera6ons; directed hospitality tent guest requirements and back-‐of-‐house tours

•  Produc6on team delivered wrap-‐around and live coverage via web portal and mobile devices

Digital Rights Management & GRAMMY.com

•  Coordinated DRM assets for use cases and demonstra6ons

• Managed onsite communica6ons and event opera6ons between IBM website produc6on staff, CBS Produc6ons and Corporate PR visitors / guests during 42nd and 43rd GRAMMY broadcasts


RETAIL

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Digital Analy6cs Plahorm Development and Repor6ng

• Created process framework for discovery and documenta6on of digital and non-‐digital marke6ng content currently in use across lines of business, external agencies and 3rd party vendors.

Reserva6ons Systems Workflow and Architecture

• Managed Satyam PMO & Delivery Center in Bentonville, AR

• Prepared MDM and Cloud Compu6ng one-‐pager for IT Directors

• Assembled and managed resources for MDM ini6a6ve

Web Design, ecommerce and Circular Content

Management

• Led strategy development sessions

• Managed crea6ve, IA & technical resources

• Tracked and resolved project milestone issues

• Delivered execu6ve-‐level presenta6ons

Digital Media Merchandising Workflow Strategy, Ad Crea6on & Deployment

• Led requirements valida6on sessions & performed content gap analysis

• Drared digital media content strategy and directed content crea6on ac6vi6es

• Managed 3rd party mul6-‐channel distribu6on


TRAVEL/HOSPITALITY

Digital Analy6cs Plahorm Development and

Repor6ng

•  Led Sr. level digital analy6cs team to create Omniture tagging and mapping for op6onal performance in re-‐designed delta.com and mobile applica6on repor6ng

Reserva6ons Systems Workflow and Architecture

•  Subject MaRer Expert who led business and technical strategy and support case for cross-‐organiza6onal use of digital marke6ng and product informa6on content

Enterprise Content Management Business

Strategy

•  Acted as Subject MaRer Expert to lead business and technical strategy and support case for cross-‐organiza6onal use of digital marke6ng and product informa6on content

9 PJ WALKER – [email protected]

TRAVEL/HOSPITALITY

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Website Re-‐Design, Support and Maintenance

•  Led RFP response to winning a mul6-‐year account valued at $15M

•  Led Marke6ng Program with analysis resources (10) assigned to global account; interfacing with 32 offshore resources

•  Developed strategic roadmap for future releases

•  Acted as subject maRer expert for UX resources

Hertz.com Website Re-‐Design – Content Management and Customer Experience Design

•  Consulted with product marke6ng teams to leverage Hertz’s adver6sing campaigns as signature content.

•  Assisted in defining User Scenarios for Rent-‐a-‐Car and Gold Club members to enable a seamless touch point to make and manage reserva6ons.

Mul6channel (Kiosk/Web/Mobile) Applica6on Development &

Deployment

•  Led RFP efforts & assembled mul6channel development team

•  Developed mul6channel strategy documenta6on for delivery across web, kiosk and mobile plahorms

• Managed team of 45 local and global resources

•  Grew project value from $2M -‐ $7M over 4 years


ADDITIONAL INDUSTRIES

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Digital Transforma6on & Brand Consolida6on

•  Ini6ated high level digital transforma6on strategy across three brands and over 120 products and services, including customer experience strategy, channel strategy and business strategy

Global Analy6cs Web Services

• Created procedures for a web analy6cs and tag management service including, repor6ng types, SLAs and process workflows, to streamline KPI measurements and leverage cost efficiencies across Pfizer's global marke6ng organiza6ons

Brand Strategy & Crea6on Website Design through

Deployment

•  Facilitated joint requirement sessions

• Acted as SME for digital asset management RE agent interface use cases and UAT

• Managed on-‐ and offsite development teams

• Co-‐developed usability research criteria w/UX lead


pj walker – transforming digital marketing everyday

Career