A presentation on

PK – The movie

By-

M.D.Karthik

Sonia Grover

Anshul Pareek

(PGDM1)

5 Takeaways from the film

Either a false belief or a true belief can be sold to the customer through good

marketing of oneself (Tapasvi).

Creating an illusion in the mind of people about non-existential things ga rners

huge attention and money (quick bucks made).

God exists, God men shouldn't: At a time when children are being massacred

in the name of religion, a film that challenges the concept of different Gods

seems to be the need of the hour.(God Industry\God Managers exposed).

Religion has a huge business potential in India.

Aliens have a better understanding of the human values and we are just dots

in this entire universe.

Marketing Point Of View :

Culture

Thorough Understanding is needed

Could result in hazardous consequences( when PK went

to Mosque carrying wine, he went to Church carrying

Coconut and Aarti )

Need to Flexible enough to adapt the changes in the

market.

Marketing Strategy of PK -o POSTER LAUNCH – a shock value was created with quirky posters of the leads actors

and there was a hint about character which lead to more curiosity among the audience.

o Rajkumar Hirani has tried new and unconventional looks with the female lead Anushka Sharma.

o The Alien Look of Amir Khan – his attire donated by different people on street randomly in return of money or a new shirt(gaining public acceptance before release).

o The very pairing of Amir Khan and Anushka Sharma is

a big game changer and a new experience for

the audience.

o The trio – Director Rajkumar Hirani, Sanjay Dutt , Amir

Khan have had extremely successful collaborations

(Munnabhai MBBS & 3 idiots resp.)Producer Vidu Vinod

Chopra getting together with the other geniuses.

Marketing Strategy of PK -

There was lot of intrigue about the film and anticipation built around it (Nothing revealed).

THE BOLD POSTER

A new actor like Sushant Singh Rajput was cast in the movie –an exception .

Amir Khan’s one film policy and releases only during Christmas(holiday season) which makes his

movies huge blockbusters along with a good script of course. Result – Movie made with 85 crores

and Box Office gained 607 crores.

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