pla learning 2.0 presentation

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

The Impact and Benefits of Learning 2.0 Programs

in Public LibrariesMichael Stephens, PhD

Dominican GSLIS | CAVAL Visiting Scholarwww.tametheweb.com | www.dom.edu/gslis

Warren CheethamTownsville City Libraries

Image: http://www.flickr.com/photos/aaronschmidt/281619803


Society has determined what the library of the past has been, and it is society that will determine what the library of the future shall be.

Jesse Hauk Shera

The Foundations of Education for Librarianship, Shera, 1972. Wiley-Becker and Hayes, p 135.

CAVAL 2009 Visiting Scholarship


http://www.flickr.com/photos/josefstuefer/55109059

Web 2.0


http://flickr.com/photos/stabilo-boss/93136022/

http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html

http://www.flickr.com/photos/25131367@N05/2955749197


http://twitter.com/meganmulherin/status/4128934554


http://www.flickr.com/photos/flightlessxbird365/3740808686

Current Challenges


Public Perception

http://www.flickr.com/photos/thespeak/122660947/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/escapist/283209148/

Institutional Culture

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/smb_flickr/2123196801

Embedded staff.

Michael Casey | Michael Stephens | The Transparent Library | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Silos of knowledge?

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/sam_and_ian/89836895/

Organizational structure?


Barriers & Rules


Technology


http://www.flickr.com/photos/chrisheuer/352270858/

Technolust


http://www.flickr.com/photos/ndm007/510980765/

Technostress


http://www.flickr.com/photos/margaretv/2766359549

Techno-divorce


http://www.flickr.com/photos/svenwerk/107267802

Technoshame


http://www.flickr.com/photos/shikasta/30604809/

Technophobia


http://www.flickr.com/photos/josefstuefer/55109059

Social Web


Open

Participatory

Comments

Feeds

FavoritesAcess/API

Profiles

Radical TrustMemes

Harnessing Collective Intelligence

Rich User Experience


Open

ParticipatoryComments

Feeds

FavoritesAcess/API

Profiles

Radical TrustMemes



Learning 2.0


An Audience Poll


Open


Feeds

FavoritesAcess/API

Profiles

Radical TrustMemes



Learning 2.0


Open


Feeds

FavoritesAcess/API

Profiles

Radical TrustMemes



2006


http://plcmclearning.blogspot.com/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0Image: http://www.flickr.com/photos/aaronschmidt/281619803

“...librarians need to know how to participate in the new media mix if libraries are to remain relevant.”

Hanly, B. (2007) Public Library Geeks Take Web 2.0 to the Stacks. Retrieved February 12, 2009 from http://www.wired.com/culture/education/news/2007/03/learning2_0


Program Componentshttp://www.flickr.com/photos/theskokieten/2093430767/


Free, easy and open across the Web.


Learning 2.0 Across the Globe


“...the number is definitively over 700 and more then likely hovers somewhere just under 1000 organizations worldwide.”

Blowers, H. (2009). WJ hosts 23 Things summit. LibraryBytes. Retrieved March 5, 2009 from http://www.librarybytes.com/2009/02/wj-hosts-23-things-summit.html

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://mrrllearning.blogspot.com/


http://community.ahml.info/bakersdozen/


http://maps.google.com/maps/ms?ie=UTF8&msa=0&hl=en&msid=101962518196533878534.000001122a2490d657a64


http://www.yarraplentyonlinelearning.blogspot.com/


Institutional Impact


“I believe that this has been one of the most transformational and viral activities to happen globally to libraries in decades.”

Stephen Abram

http://www.flickr.com/photos/stainedglasswaterfall/2615543276/



“To our knowledge, no formal evaluation of Learning 2.0 has been conducted. However, the take-up rate among libraries worldwide has been impressive and stands as an endorsement of the program.”

Gross, J. & Leslie, L (2008). “Twenty-three steps to learning Web 2.0 technologies in an academic library.” The Electronic Library, 26:6 p790 - 802


Hastings, R. (2007). “Journey to Library 2.0.” Library Journal. Retrieved February 15, 2009 from http://www.libraryjournal.com/article/CA6431957.html

“We learned our staff are willing and able to understand the new technologies that our patrons are using.”

http://maisonbisson.com/blog/post/12094/scriblio-feature-text-this-to-me


Blowers’ Ten Tips

1. Encourage networking and the learning will follow.

2. Allow participants to blog anonymously.

3. Use 1.0 methods to communicate.

4. Encourage group discovery.

5. Design the program for late bloomers.

Blowers, H. (2008b). “Ten tips about 23 things.” School Library Journal. Retrieved February 14, 2009 from http://www.schoollibraryjournal.com/article/CA6600689.html


Blowers’ Ten Tips

6. Focus on discovery, not skill building.

7. Reward staff for learning.

8. Online means hands-on, not hands-off.

9. Enable transparency and practice radical trust.

10. Continually encourage staff to play.

Blowers, H. (2008b). “Ten tips about 23 things.” School Library Journal. Retrieved February 14, 2009 from http://www.schoollibraryjournal.com/article/CA6600689.html


Transparency

http://www.flickr.com/photos/mdumlao98/237755557/


http://www.wired.com/wired/archive/15.04/


http://vbpltalks.blogspot.com/


http://twitter.com/davehargett/status/8158168750


http://www.flickr.com/photos/scampion/2792352899/

A Road Map to Transparency

http://www.libraryjournal.com/article/CA6510682.html


Say “Yes”

http://www.libraryjournal.com/article/CA6510682.html


Immersive Learning & Play


PLAY


Play— the capacity to experiment with one’s surroundings as a form

of problem-solving.

Jenkins

Jenkins: Confronting the Challenges of Participatory Culture: http://www.projectnml.org/node/540


http://www.flickr.com/photos/alefbetac/874362753/

http://www.ideachampions.com/weblogs/archives/2009/12/50_ways_to_fost_1.shtml#

If you're not having fun something is off.

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/jennx/2513840755

http://www.ideachampions.com/weblogs/archives/2009/12/50_ways_to_fost_1.shtml#

Make new mistakes.


How will you reward failure and recovery?

http://www.i2i-align.com/2009/12/a-culture-of-failure.html


Curiosity.

http://www.flickr.com/photos/broterham/37039048


Research Questions



What does it mean to say that the program “has fundamentally changed the staff's way of thinking and working in the 21st century?”

Titangos, H.-L. H. and Mason, G. L. (2009). Learning library 2.0: 23 things @scpl. Library Management, 30(1/2):44-56.


What factors create the most useful and successful L2.0 programme?


Methodology


MethodologyInternational literature review of studies and articles about L2.0

Web survey of programme administrators in Australia.

National survey of L2.0 participants concerning experience and impact of L2.0.

Case study location: pre and post L2.0 surveys & site visit focus groups - Townsville City Libraries.


Admin Survey Insights


41 Respondents60% Public & State Libraries

40% University Libraries

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/trucolorsfly/

Encouraged staff to work together: 94%


Staff given work time for programme: 97%


Offered incentives: 65%

http://www.flickr.com/photos/lscan/451636460


Open-ended completion : 55%

http://www.flickr.com/photos/kruggg6/99414638


“We allowed 12 weeks for staff to complete - after the 12 weeks we offered staff to keep going at their own pace.”


http://www.flickr.com/photos/gaspi/12944421/

Recognized impact: 81%


http://www.flickr.com/photos/28481088@N00/1932087056/

Staff are more comfortable and knowledgeable about the tools: 35%



The library is now using web 2.0 tools to varying degrees: 30%



It’s too soon to tell / No perceived impact / Need a more practicalapplication of the tools to actually see impact: 30%


Preliminary Implicationsof the Admin Survey


Management and administration must actively support the program -


- and participatein the learning.


IT must be involved / No blocks to access.


Emerging tech planning and evaluation methods offer a roadmap.


“Upper management began, but never got much past week four.”

Programme Admin

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0“Staff initially had about 10 weeks to complete the program of 9 tasks. This was extended by a month when the IT dept cut off access to the Learning 2.0 program blog about 6 weeks in to the program.”

Programme Admin


National Survey Insights


National Survey Details

384 Respondents

86% Female & 14% Male

29% 45-54 age range 28% 35-44 age range

25% Academic Libraries 22% Public Libraries

Did you complete the programme?

85%15%

YESNON=291N=53

Total N=344


If you didn’t complete the program, why not?


http://www.flickr.com/photos/tonivc/2283676770/

No Time/Too busy 74%


Too hard / didn’t like it /not comfortable:

25%

http://www.flickr.com/photos/caribb/118140540



Already knew about the tools <1%

Blocked sites <1%

http://www.flickr.com/photos/za3tooor/65911648

“I also felt resistant to registering online to sites like Facebook or Myspace, because of concerns for personal security....”

Academic Librarian

“Other demands on my time. I did use parts of the course later & am continuing with it now.”

Public Librarian

“...time and other priorities and my percieved need for detailed knowledge about this...”

Public Librarian


Lasting Impact of Learning 2.0



Better/Increased awareness of 2.0 Tools/ inclusive feeling for staff: 30%



Increased use of tools in Library: 21%



No impact: 20%



New ways of working/service: 18%



Confidence/Helping Library Users 16%


As a result of my participation in Learning 2.0…


Created at wordle.com

I’m comfortable learning about new technologies.

Total N=320

54% / 33% http://www.flickr.com/photos/robertfrancis/352039124/ Total N=320

I’m confident I can learn new technologies.

Total N=318

53% / 36%

http://www.flickr.com/photos/robertfrancis/352039053

I like to explore technology on my own.

Total N=318

44% / 32% http://www.flickr.com/photos/robertfrancis/352039198

4%

25%

40%21%

10%

Strongly Disagree (N=12)Disagree (N=78)Sometimes Agree/Disagree (N=127)Agree (N=67)Strongly Agree (N=30)

The team/committee structures at my library have improved because of this training.

Total N=314


Case Study Site


Programme promoted a more personal awareness of tools for professional development.


Staff more comfortable talking about or using tools in meetings and on service desk.


Insights into what was working well and what was not.


“Probably if it was structured, if the teaching was more structured than what it was, more formal.”

Non-Participant, Townsville


“It's not just hostility to this, it’s hostility to change in general.”

Townsville Staff


“I never read a library blog until this I have to say and now I’m reading library blogs all the time, that must be a change.”

Townsville Staff


“I feel more comfortable answering questions and talking about new technologies.”

Townsville Staff


Implications


Success = (Support + Time) Perceived Usefullness


Support = Admin + Co-workers + Programme Leaders + IT


It’s a personal change, not an organizational one.


“Personally, yes for me it was. The best ever thing, that RSS Feed.”

Townsville Staff


Going Forward....Some Suggestions


Never too late.



Map your Strategy

http://www.flickr.com/photos/dunechaser/1721982928

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/gragsie/2726960906

Promote core values.


Trust

http://www.flickr.com/photos/murdocke/4179429347


Be Transparent

http://www.flickr.com/photos/93896575@N00/698692268

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/stephenpoff/3091258409

Self-directed Exploration

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/stephenpoff/3091258409

Self-directed Work


http://www.flickr.com/photos/smb_flickr/2319127301/

Break down barriers.


Have Fun

http://www.flickr.com/photos/danorbit/1814156778


Look for Connections



http://www.flickr.com/photos/tookie/183503927/

Use Champions


Be Human



Conversation

http://www.flickr.com/photos/svenwerk/858381180


Know it’s okay to fail.


Add new technologies.http://www.flickr.com/photos/fahdad/1939397872/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/yahya/132963781/

Develop your Personal Learning Network


http://www.flickr.com/photos/nattu/3343229485

Keep it going....


Tweet Tweet


What are you doing?


What are you LEARNING?


http://www.flickr.com/photos/darwinbell/470473931/

Let the heart drive change.


Thank you!

CAVAL 2009 Visiting Scholarship

Find out more at:

http://research.tametheweb.com

pla learning 2.0 presentation

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