place making: two decades of new urban retail town centers · 2008-07-17 · the place making book...
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Place Making: Two Decades Place Making: Two Decades of New Urban Retailof New Urban Retail
Dr. Charles C. Bohl, University of MiamiDr. Charles C. Bohl, University of Miami
Town CentersTown Centers
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Pre-20th century U.S. - a nation of cities, towns, villages and countryside
Two slide history of U.S. settlement and development
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Development Projectsand Products
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Conventional, single-use real estate products and projects don’t add up to towns and communities
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…and they can’t simply be reassembled into town centers without changing their design.
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After WWII the accepted wisdom was that walkable, mixed-use town centers were obsolete; anachronism in an automobile age, and there were major
efforts to reinvent the town center for the motor age.
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Lake Anne Village Center (Reston, Virginia) - pull up your canoe and shop!
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Milton Keynes town centre - the shopping mall model of a town center in a box attempted in New Towns and master planned communities of the 1950s-1970s
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An indoor post office in Cumbernauld town centre
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A modernist village center in Sweden
Source: Jerker Söderlind
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Another attempted to reinvent the town center in Sweden (campaign promise: “I will find the person responsible for this design and make them fix it!”)
Source: Jerker Söderlind
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The Place Making book addresses the need to look back and relearn timeless principles of place making for pedestrian, mixed-use town centers and adapt to contemporary
needs for accommodating automobiles, larger scale retail and civic uses, and lifestyles.
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Relearning: human (pedestrian) scale vs automobile scale
Comparison of four places drawn to the same scale.
(Source: Keller Easterling, American Town Plans)
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Learning from the past: human scale, spatial enclosure, building height-to-width ratios
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Attempted reinvention of the town center in Sweden #3:
the contemporary man’s storefront Source: Jerker Söderlind
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Ye olde storefront - timeless basics of visual merchandizing 101
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The continuum of good storefront design and visual merchandizing
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A new urbanist main street that comes up short
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…and one that gets it right (a storefront that continues to sell even when its closed and provides one of the best kinds of street lighting
(Mashpee Commons, Mashpee, MA)
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Sorting out urban and suburban types - two Saks 5th Avenue stores, suburban (left) and urban (right). Same merchandise, different context.
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Attempted translation of the scale, tenant mix, and service area from conventional shopping centers into traditional urban centers
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Dover, Kohl & Partners
7-11 convenience store
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DPZ & James Wassell
Corner store
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Dover, Kohl & Partners
Neighborhood shopping center
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DPZ & James WassellVillage center
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New Urban RetailThe First Decade
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• Seaside (1980)
• Miami Lakes Town Center (1983)
• Mashpee Commons (1985)
• Princeton Forrestal Village (1987)
• Reston Town Center (1990)
• Mizner Park (1991)
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Early TND Retail•Corner stores
-Modica Market-Belmont Green-Southern Village-Inverness Square-Lakelands
•Laguna West •Market Street at Celebration•McKenzie Towne Centre•“Town Center coming soon...”
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Seaside, Florida corner store
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New Urban RetailThe Second
Decade
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Haile Village Center Redmond Town Ctr
Orenco Station Town Ctr City Place
Market St at Celebration I’on Square
Kentlands Market Square Santana Row
Abacoa Town Center Pentagon Row
Southlake Town Square Birkdale Village
Easton Town Center Southern Village Ctr
King Farm Village Center Winter Park Village
Stapleton Town Center Paseo Colorado
San Elijo Village Center Baldwin Pk Vlg Ctr...
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I’On Square (near Charleston, SC) Southern Village village center (Chapel Hill, NC)
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Infill of a village center for the suburban Haile Plantation master planned community (Gainesville, FL)
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Rendering of Haile Village Center highlighting the main street
(source: Bob Kramer)
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Aerial view of early phase of Orenco Station Town Center (Portland, Oregon)
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Celebration’s town center (near Orlando, Florida)
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Across the street from Celebration: typical central Florida sprawl
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Harbor Town (Memphis, TN)
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Kentlands Market Square and Main Street (Gaithersburg, MD)
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Typical commercial sprawl in Gaithersburg, MD near Kentlands
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Live-work buildings lining Kentlands’ Main Street
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Pentagon Row, one of the Federal Realty Investment Trust’s mixed-use projects (Washington, DC)
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Birkdale Village (outside Charlotte, NC)
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Original suburban plan for the future site of Southlake Town Square near Dallas, Texas
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Courthouse square area of Southlake Town Square
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Easton Town Center (Columbus, Ohio)
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Santana Row (San Jose, California)
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Retail leasing plan for Baldwin Park Village Center
(Orlando, Florida)
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Village center plan for Baldwin Park Village Center
(Orlando, Florida)
Source: Torti Gallas CHK
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