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Vincent Zawodny Vice President 10 November 2016 Placemaking in the 21 st Century

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Page 1: Placemaking in the 21st century

Vincent ZawodnyVice President

10 November 2016

Placemaking in the 21st Century

Page 2: Placemaking in the 21st century

The Consumer...

...Invests in experiences.Nearly 7/10 would rather buy a cool experience than buy a cool product.

Page 3: Placemaking in the 21st century

The Digital Consumer

Page 4: Placemaking in the 21st century

The Omnichannel Consumer

Page 5: Placemaking in the 21st century

The Store

Page 6: Placemaking in the 21st century

The Store

Page 7: Placemaking in the 21st century

The Store

Page 8: Placemaking in the 21st century

The Store

Page 9: Placemaking in the 21st century

The Mall

Since 2008, footfall traffic has declined by about 40%

Page 10: Placemaking in the 21st century

Future of Cars

1. Arrival2. Base spacing, floor-to-floor, sloped floors3. Digital infrastructure

Page 11: Placemaking in the 21st century

Food

Page 12: Placemaking in the 21st century

Food Trends

Restaurants and food values have accounted for nearly 45% of all shopping center expansion over the past five years.

Page 13: Placemaking in the 21st century

Food Trends

Urban GardeningMarketplace Culinary Farm

Farmscape GardensCity Market Wine Country

Page 14: Placemaking in the 21st century

Application of Trends

Relevance in the Marketplace1

2

3

Thoughtful Guest Experience

Experience Design and Planning

Page 15: Placemaking in the 21st century
Page 16: Placemaking in the 21st century

Relevance in the Marketplace

MIDLIFE SUCCESSNavigator

DOUBLE INCOME / NO KIDS. Childless urbanities, in 30s & 40s

HIGHLY EDUCATED. Successful professionals

EARLY ADOPTER. Looks for newest technology & fashion

GIVE THEM:Inventive fashion and well-design

home goods; exclusive service; opportunities to be pampered; great

spaces to people-watch. A rich, sensory experience along with

moments of sanctuary to re-energize.

YOUNG ACCUMULATORNavigator

MARRIED SUBURBANITES. Couples in their 30s and 40s with kids

FAMILY ORIENTED. Kid centric

UPSCALE PROFESSIONALS.Successful, comfortable l ifestyle.

GIVE THEM:Easy access and a direct route; unique merchandise that’s easy to spot; great kids stores; amenities to engage kids and husband so she can shop; a quick sense of accomplishment so she can

relax and wander.

AFFULUENT EMPTY NESTERSocial Seeker

MIDDLE AGE AND OVER. Larger, older homes.

WHITE COLLAR COLLEGE EDUCATED. Upscale professionals

CULTURED EXPERIENCES. Foreign travel & cultural events

GIVE THEM:Great service; shared spaces and status.

Fresh retail that’s not intimidatingly trendy; quiet spaces; special service and parking for carefree ins and outs; social places to take a break with friends; help

navigating the mall and finding the stores she’s interested in.

YOUNG ACHIEVERSocial Seeker

YOUNG & HIP SINGLES. New to the metro area.

LIBERAL & SOCIALLY ACTIVE. Cultural creatives.

CLASSIC OVERACHIEVERS.Work hard & play hard.

GIVE THEM:Prestige fashion and accessories; help

navigating the mall and trends with service and support; exclusive access to amenities; a place to check the sports scores. He needs open, overt service,

active interaction and the chance to be the center of attention.

http://2.bp.blogspot.com/-rkbSlCY_XaY/VCe0Y6ERp-I/AAAAAAAAGsY/KM_PpmWHwjo/s1600/b+altuzarra+for+target+joseph+navy+silk+orchid+white+contrast+collar+cuffs+button+down+shirt+tied+layer+sheath+dress+brooks+brothers+jimmy+choo+alia+pumps+phillip+lim+green+pashli+mini+crossbody+fashion+style+blog+highline+extension+final+new+york.jpg
http://2.bp.blogspot.com/-rkbSlCY_XaY/VCe0Y6ERp-I/AAAAAAAAGsY/KM_PpmWHwjo/s1600/b+altuzarra+for+target+joseph+navy+silk+orchid+white+contrast+collar+cuffs+button+down+shirt+tied+layer+sheath+dress+brooks+brothers+jimmy+choo+alia+pumps+phillip+lim+green+pashli+mini+crossbody+fashion+style+blog+highline+extension+final+new+york.jpg
Page 17: Placemaking in the 21st century

Vertically Integrated Team• Shared path to success• Corporate alignment• Ownership of delivery and

income

Page 18: Placemaking in the 21st century

Experience Pie• Level of capital investment• Cultural experience• Match to demographic

Page 19: Placemaking in the 21st century

Experience Plan

• Tune common area to leasing plan

• Common area activation

• Common area income

Page 20: Placemaking in the 21st century

Places

Page 21: Placemaking in the 21st century

Charming PlacesWestlake Plaza

Westlake Village, California

Page 22: Placemaking in the 21st century

Restful PlacesWestfield University Town Center

La Jolla, California

Page 23: Placemaking in the 21st century

Futuristic PlacesDaChong MixC World

Shenzhen, China

Page 24: Placemaking in the 21st century

Urban PlacesWestfield San Francisco Centre

San Francisco, California

Page 25: Placemaking in the 21st century

Mixed PlacesTysons Corner Center

McLean, Virginia

Page 26: Placemaking in the 21st century

Global PlacesChadstone Shopping Centre

Melbourne, Australia

Page 27: Placemaking in the 21st century

Global PlacesChadstone Shopping Centre

Melbourne, Australia

Page 28: Placemaking in the 21st century

The Golden Rule: Every place you make should be known for

something.


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