plan a winning website workbook

Plan a winning website WORKBOOK

Nonprofit Website Planning Guide Courtesy of:

1

Table of Contents

Define your target market 3

Friends and family focus group 6

Sell yourself a website 7

Think website as a supplement 9

Website Goals 10

Question Call Log 11

Brain Dump 12

Site Map 14

What was on that page again? 16

Document and concept your brilliance 17

Meet the Author

Monica Pitts Chief Creative Officer, MayeCreate Design Monica founded MayeCreate design in 2005. She considers herself a creative web dork with the ability to speak geek and English. Raised in a house of educators, Monica’s parents taught her to teach her way through everything she loves. This book and our other online resources are her way of educating MayeCreate clients and the public about all the awesomeness of web design, online advertising and marketing.

Follow MayeCreate:

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2

Define your target market Income Level

Low Middle Upper

Gender

Income Range

From $_____________to $ ____________ per year

Male _________% Male

Female _________% Female

Occupation

Education Level High School College Advanced Degree

Does education level make a difference in how you communicate with your target market about your organization? Yes No

If so , how? __________________________________________________

____________________________________________________________

____________________________________________________________

List of Occupations _____________________________________________________________________________________

_____________________________________________________________________________________

_____________________________________________________________________________________

_____________________________________________________________________________________

Communication Style Check all adjectives that apply to your target market.

Precise Exact Analytical Systematic Follows Rules Quiet Careful Formal Disciplined

Decisive Tough Impatient Strong-Willed Competitive Demanding Independent Direct Self-Centered

Calm Steady Laid Back Careful Patient Sincere Modest Trustworthy Family Oriented

Sociable Talkative Open Enthusiastic Energetic Persuasive Spontaneous Emotional Impulsive



3

Lifestyle

Young Family Family with Teenagers Empty Nesters Single Parent Large Family

Home Based Worker White Collar Blue Collar Students Agricultural

Career Oriented Newlyweds Busy – On the go Retired Single Income Family

How does your cause complement their lifestyle?

_____________________________________________________________________________________

_____________________________________________________________________________________

_____________________________________________________________________________________

Age Range From _____________to ____________ years old.

Generation

Greatest Generation Born from 1910 to mid 1920’s; includes veterans who fought in World War II

Silent Generation Too young to serve in World War II, recognized as children of the Great Depression

Baby Boomers Born between 1946-1964;, part of the counter culture of the 1960’s

Generation X Born after baby boom ended from 1965-1981, a.k.a. 13th Generation and Baby Busters

Generation Y Born from mid-1980’s’s to early 1990’s a.k.a. Generation Next or Millennials

Generation Z Born between the mid 1990’s and end of 2000’s, a.k.a. iGen or the Internet generation.

How does generation and age effect how you share and market your cause?

_____________________________________________________________________________________

_____________________________________________________________________________________

_____________________________________________________________________________________



4

Audience Location

West Coast East Coast South Midwest

Local Regional National International

Urban Suburban Rural

Relationship

Current Donors Potential Donors Both



5

Friends and family focus group How would you find an organization that supports my cause?

Online Relationship: Current Donor Potential Donor Friend Family

Phone Book Gender: Male Female Age:

Ask a Friend Income*: Low Working Middle Upper Middle Upper

Other

Occupation:

Location:

How would you find an organization that supports my cause?




Other

Occupation:

Location:





Other

Occupation:

Location:





Other

Occupation:

Location:

*Total household income: Low $16,000 or less, Working $16,000-$30,000, Middle $30,000-$75,000, Upper Middle $75,000- $100,000+, Upper $500,000+



6

Sell yourself a website Why do you want a website?

1. A website is important to my organization because…





7

Think website as a supplement How can it assist you in your current marketing efforts? Fill in your efforts and ideas below. Example:

Marketing Effort: Direct Mail Supplemental Website Ideas:

1. Send recipients to the website to learn about our organization

2. Provide a form online for visitors to receive an email newsletter

3. Gather the information of those who signed up for our newsletter and

then use as a prospecting list for potential donors

Marketing Effort:

Supplemental Website Ideas:

Marketing Effort:




8

Marketing Effort:


Marketing Effort:


Marketing Effort:


Marketing Effort:




9

Website Goals What does a website need to do for your organization? Check any and all that apply:

Generate leads Serve as resource for current donors Share information with potential donors Build rapport & credibility Reduce number of phone calls Encourage potential donors to contact Show examples of accomplishments Collect donations

Additional Goals:

User Goals What actions need to be taken by your visitors to help you reach your website goals? If you want a website to generate leads for your organization, do you want visitors to email you, or perhaps fill out an email form requesting more information? Opt in to your newsletter? Post a comment on your blog? Attend your events? Volunteer for your organization?

Goal:

User Action:

Goal:

User Action:

Goal:

User Action:

Goal:

User Action:



10

Question Call Log Tally Question Relationship

1) Donor Potential Donor






























11

Brain Dump Organize and document your initial thoughts and ideas to clean up brain clutter. Pages In Site: Additional ideas and thoughts:

1) Home

2)

3)

4)

5)

6)

7)

Scope out the competition. Print out at least one page from each of your competitor sites. Write on the pages or fill in the chart below with what you like and dislike about the site. Be sure to highlight any “must haves!” Organization Name:

Site Address:

Like Dislike Comments & must haves:

Color

Layout

Information

Features

Organization Name:

Site Address:


Color

Layout

Information

Features



12

Organization Name:

Site Address:


Color

Layout

Information

Features

Status Quo List out the repeated features and pages you found in competitor sites. You need to include these items in your site to meet the industry standard for your area.



13

Site Map You may not need or use all of the spaces for pages listed below, or you may need more. Adjust as needed. Categories or Pages Included on Main Navigation – These are the main pages of your site that will have links from every other page in the site. They can also be categories of information for dropdown menus not linking to a page but representing a section of the site.

Sub Pages/Secondary Pages – Pages within categories or sub categories linking from pages on the main navigation. They would be listed in sub-navigation or drop down menus.

Tertiary Pages – Pages linking from subpages or sub-categories.

Categories or Pages included on main navigation

Sub Pages/Secondary Pages Tertiary Pages

1) a) b) c) 1)

d) 2)

e) 3)

2) a) b) c) 1)

d) 2)

e) 3)

3) a) b) c)

d) 1)

e) 2)

4) a) b) c) 1)

d) 2)

e) 3)



14

Pages or categories included on main navigation

Secondary Pages Tertiary Pages

5) a) b) c) 1)

d) 2)

e) 3)

6) a) b) c) 1)

d) 2)

e) 3)

7) a) b) c) 1)

d) 2)

e) 3)

8) a) b) c) d) 1)

e) 2)

9) a) b) c) 1)

d) 2)

e) 3)

10) a) b) c)



15

What was on that page again? Detailed site map. Print off as many of these sheets as you need to create your detailed site map. Page/Category Name:

Description:

Sub Page Page/Category Name:

Description:

Tertiary Page Page/Category Name:

Description:


Description:


Description:



16

Document and concept your brilliance When planning your website features start big then focus on the details. Make a Flowchart When a visitor is utilizing your web feature what happens first, where do they start? Complete the main steps first then fill in how you and the user will interact with the site.

Example

Step 1: The visitor will start on a page with a list of classes on the website. If they find one they like then they’ll click on a button to register How will the user Interact with the site? They will read information about classes offered and then click on a register button when they want to sign up for the class. How will I want to interact with the information on the site? I’ll want to enter dates, times, descriptions, locations and costs for classes. I want the classes to display in order of class date and to automatically drop off the public side of the site the day after the class date.

Step 2: They fill out their personal information How will the user Interact with the site? They will enter their first and last name, how many participants they want to sign up. If there’s more than one participant they need to enter that participants name too. They should enter their address, email address and phone number. How will I want to interact with the information on the site? I’ll want to be able to view, edit or delete participant information as well as print it for a class roster or export it as a marketing list for future classes. I want all class participant information to be in a centralized list containing personal information and which class they took.



17

Programming Flow Chart

Step 1:

How will the user Interact with the site?

How will I want to interact with the information on the site?

Step 2:





18

Step 3:



Step 4:





19

Step 5:



Step 6:





20



21

What’s next? Figure out just how much this website is going to cost. Estimate your website in minutes using our instant online website quote. No lengthy sales meeting needed, you’re 13 questions away from the numbers you crave.

Contact us for a free initial consultation to talk about your new website.

573-447-1836 [email protected] www.mayecreate.com

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