plan de marketing tinta y tela
TRANSCRIPT
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Precio de venta
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MESES FEB- MAY JUN- JUL AGOST- SET
OCT-DIC
Análisis del Mercado
Evaluación del segmento y desarrollo del FODA
Desarrollo del Producto
Modelos, materiales, papelería y paquetería.
Plantea-miento de Estrategia
Desarrollo del Marketing Mix
Desarrollo de Publicidad
Publicidad via online, Publireportaje Fashion Lab
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Nuestro segmento es un mercado que compra usualmente por Internet, pero que aún puede ser educado en cuanto a experiencias de compra.
Para que nuestra propuesta sea rentable el monto de producción deberá ser mínimo de S/. 209.00 por bolso, con un porcentaje de ganancia del 60%.
La elección de los medios y los personajes en publicidad se basan en la tendencia de uso y costumbres de nuestro publico objetivo. Por ello se eligió a una de las fashionbloger de mayor tendencia y a un programa que se especializa en moda independiente.
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