Tradedoubler and Affiliate Marketing

Silvia Alongi

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Leading International Performance

Marketing Company

Advertisers or Merchants

Increases online sales

Generates leads

Drives revenue

Improves marketing ROI

Media Agencies

Generates profitable

sales

Drives leads

Delivers performance

marketing’s secure ROI

Leverages

Tradedoubler’s white

label technology

platform

Publishers or Affiliates

Monetizes the website

Optimizes the site to

make more revenue

Manages the advertiser

program

Advertises opportunities

with top brands

SUCCESS SAME TARGET GROUPS

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Performance – based

advertising network

International performance

marketing services

Identifies new potential

market opportunities

Provides a low-risk model

for launching products in

new territories

Tradedoubler technology

platform

White label affiliate

platform

Software-as-a-Service

(SaaS)

Pay-for-Performance Model

ON-LINE ADVERTISING

PRICING MODELS

Cost-per-thousand Impression

Cost per Action

CPC (Cost Per Click)

CPL (Cost Per Lead)

CPS (Cost per Sale)

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Affiliate

Marketing

Type of performance-based

marketing Core players

Merchant rewards one or

more affiliates for a sale,

which has been shown to

derive from affiliate’s website

or email activity

Potential customers

Merchants or Advertisers

(provider of the offer)

Publishers or Affiliates

(promoter of the offer)

Affiliate Network

(intermediary)

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PLAYERS

TASKS

Amazon and Ebay

Merchant

works directly with the

publishers

makes payments

tracks number of clicks and

sales generated

DIFFERENT TYPES Direct Affiliate Affiliate Network

Merchant joins an affiliate

network

Intermediary manages the

affiliate marketing campaign on

merchants behalf

Tradedoubler, Zanox and Merlin

Wizard

Sell products and services at low cost

Get new contacts

Achieve measurable results

Diversify channels of promotion

Brand awarenessAD

VA

NT

AG

ES

Pay-for-Performance

6

“Have you a business and want to increase your sales, your

customer base or promote your brand to an audience that you have

not intercepted or too expensive to be intercepted by your own

strength?

Website merchant quality

Type of products/services

Willingness to pay of merchants

Avoid the merchants who do not use the cookies

Figure out the needs and expectations

Develop recruitment strategy

Focus on quality

Use more effectively the network

Personalise and communicate

Take care of them

Ask for feedback on the marketing affiliate program

Work with patience and perseverance

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1) Only promote products that you have used

2) Also promote expensive products

3) Always describe the product that are

promoting

4) Create a review site and link to affiliates

5) Share the experience with the product

6) Make sure there is an existing market

STRATEGIES REASONS

1) ROI on quality product > ROI on unknow

product

2) Best quality guarantee and need to make fewer

sales to achieve same revenue

3) Audience will be more intrigued

4) Audience know you, trust you and accept your

advice on a product that you know

5) Create a solid relationship with the target

audience

6) Promote a product that the people want and

need

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Increase online and offline sales

Acquire new contacts (lead

generation)

Promote the brand

Identify sales opportunities

Correct performance

Merchants Tradedoubler

Generate new affiliate business

Identify and research new merchants

opportunities

Optimize activities for the merchants

Mantain accurate records of my

activities

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