plan & vision robin murray director of strategy & marketing
TRANSCRIPT
Plan & Vision
Robin MurrayDirector of Strategy & Marketing
Overview
• The Context of the plan– Market Dynamics– The evolving requirement
• Key principles– Do no harm– Add value
• Direction– The Enterprise Product Architecture
Market Dynamics
• Global market is steady-state– Still significant opportunities in niches
• Many first & second generation companies– Owner-managed / first round VC backing
• Need to generate growth to realise economies of scale– Organic growth– New markets– Acquisition essential
Market Dynamics
• All companies with strategic vision– are looking to acquire…– …or looking to be acquired
• Significant further rationalisation will occur
• Our strategy is to participate and release value for our customers– Enterprise Product Architecture is a key-
enabler
The evolving requirement…• Synthesize – Specialize – Mobilize
• See ariadne July 2006– http://www.ariadne.ac.uk/issue48/murray/
Service Evolution…
…System Revolution
…
Serials
Circulation
Acquisitions
Catalog
Collection
SynthesizedInformation
Space
Library ‘web services’
SynthesizedInformation
Space
Library ‘web services’
Non-library ‘web services’
Workplace applications
Synthesize - to combine often diverse conceptions into a coherent whole.
Synthesize
Mobilize
Specialize - involve specific knowledge in order to serve a particular purpose; to apply or direct to specific end or use.
Specialize
Mobilize - to put into actionWorkplace applications - points of need
• Local service• Local added value• Local context• Local knowledge
Library Systems
Atomic Library Services Atomic ‘non-Library’ Services
Mobilize
Value - Created by broadening scope of synthesization
Value - Created by broadening scope of mobilization
Value - Created by generating tight, minimal Interface definition- KEY SYNTHESIZED SERVICES
Adding Value
Synthesize
Conclusions & Requirements…
• Service is evolutionary, required system support is not.– ILS will remain critical, but will become a peripheral– New model is about Synthesize, Specialize, Mobilize
• Platform requirement…– Enable libraries to synthesize new services that add
value to their offering– Enable network service providers to provide new
‘synthesizable services’.– Ensure ‘plug-and-play’ compatibility with network
services.
Key Principles…
Key Principles
• Do no harm…– Ensure current systems are supported
and keep performing critical functions– Evolution not revolution
• Add value by leveraging extended product suite– Understand what we have – the services
landscape
• Evolve towards the Enterprise Product Architecture
The Services LandscapePortals
Link resolvers
Resource Sharing
PICArta
…
QuestionPoint
CBS
WorldCat
Open WorldCat
LBS
CONTENTdm
…
…
Enterprise Product Architecture …
Work in progress…
Enterprise Product Architecture
• Unified high-level product vision – Across OCLC PICA and OCLC– Creates synergy between products– Adds value to the overall library network– Forms a basis for future work– Enables ‘synthesise, specialise, mobilise’
• Current model…– Work in progress…
GroupNodes
Managem
ent
Services
Network InterfaceServices
Con
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ces
GlobalNode
Managem
ent
Services
Network InterfaceServices
Con
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ervi
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Managem
ent
Services
Network InterfaceServices
Con
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LocalNodes
Moving to the network:• The network is the combination of local, ‘group’ and global nodes working together symbiotically.• Functions should be performed at the appropriate node.• Technology should be shared across nodes as deeply as possibe• Our unique value is that we can create the network and all nodes participate in value creation
Summary
• Market disruption– Vendor consolidation– Requirements
• Synthesize, Specialize, Mobilize
• Response– Be acquisitive– Do no harm…
• Vision– Enterprise Product Architecture
• Holistic network view is our unique positioning
Plan & Vision
Robin MurrayDirector of Strategy & Marketing