planet fashion1

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BY,

KUNAL HOTA

RINKY TAYAL

SAKSHI AGARWAL

YASHWANT KESARWANI1



*Multi-brand retail arm of Aditya Birla Nuvo Ltd.

*Madura Fashion & Lifestyle is defined by its brands — Louis

Philippe, Van Heusen, Allen Solly, Peter England and People —

that personify style, attitude, luxury and comfort.

*Extensive network comprising more than 1,000 exclusive and

franchise stores, and over 2,000 premium multi-brand trade

outlets, both within and outside India.

MADURA

BRANDS PEOPLE 2



*Retail turnover of INR 150 crore; hopes to touch INR350 crore in three years.

*A One-Stop-Shop for all fashion must haves

*Home of finest Indian and International brands

*Planet Fashion Grande – larger format (12000-25000sq. ft)

15 stores by end of next fiscal

*Designed by Blocher Blocher Partner a Germanarchitectural firm

*Visual Language by Liga Nova

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Franchise

Model

Companyowned Partner

operated

Partner ownedPartner

operated

Prerequisites for a successful

Planet Fashion:•Property in a prime location

•Area between 2,500 sq ft – 6,000 sq ft with good frontage

•An investment capacity of about Rs 60 – 90 lakh

•And, most importantly, a passion for fashion!

BUSINESS

MODEL

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Sales*Average sales - 21 lacks/ month.

Festive seasons - 35 lacks/month.

* Sales Target – Differs from store to store Target (Normal) - 20 Lacks/Month

Target (Festive) - 30 Lacks/Month

*Average walk-ins/dayWeekday - 100

Weekend - 150

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*A new store, opened in the month of December 2011.

*Has an advantage of a prime location.

*Parking facility.

*During the sale period ( Dec-Feb) sales was approx.

Rs.1.2 lacs per day; at present Rs.70,000.

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INHOU

SE

OTHER BRANDS

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40 %

25 %

15 %

20 %louis philippe

van heusen

Allen solly

others

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Category

BrandsShirts (Rs.) Trousers (Rs.) Blazers (Rs.) Suits (Rs.)

Louis Philippe 1399-4000 1500-3999 4999-7000 6999-11000

Van Heusen 1399-4000 1000- 2800 4000-7000 5999-10000

Allen Solly 1000-2000 600-1500 3999-7000 5999-10000

Peter England399-1000 800-2000 3999-6399 4999- 10000

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BRANDS

MERCHANDISE

LOUIS PHILIPPERs.

VAN HEUSENRs.

Neck Tie 200-800 200- 1500 Belts 2000-4000 1500-3500

Wallets 1100-3000 1000- 2000 Cufflinks 2000-4000 2000-3500

- -11



CATEGORIES

Retail Space

Allocation

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Compensation of

Employee*

For 5 CSA

Fixed + commission( 5000+ % on sales)

*For store manager

Fixed + commission ( 15000 + % on sales)



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• Greetings

• Uniform

• I Card

• Product Knowledge

• Billing

Mystery

shopperscheck

• IPT (Items per transaction)

• ATV (Average Transaction value)

• Commission Rate

SalesTarget



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Training

StoreInduction

CustomerServiceTraining

ATVTraining

TechnicalTraining



BANGALORE WAREHOUSELevis @

Bangalore

Manyavar

@

Calcutta

Jockey @

Bangalore

DISTRIBUTION

NETWORK

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*Logistics handled by GATI.

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STOCK NOT SOLD AT RETAIL STORES

W

AR

EH

OU

SE

FACTORY OUTLET18

The cost of sending merchandise tomanufacturer involves a cost which is

higher than the cost involved in

sending the same merchandise to the

factory outlets and the reason stands

out to be that the supply chain

length in case of manufacturer islonger than the factory outlets



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*Stock is sent as per the weekly sales trend.

*Thus, weekly order is managed by the Automatic Stock

Replenishment System.

*Software used is Shoper 9 POS DISTRIBUTOR by Tally.

*All India One Stock (AIOU) is helpful for Inter Store

Transfers.

*The accessories are still sent by Genesis Colors Pvt Ltdlocated at Gurgaon though they have started manufacturing.



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*Head Office- Bangalore.

*North Division

North 1- Delhi NCR, Punjab, Haryana & J&K

North 2- Uttar Pradesh, Uttrakhand & Rajasthan.

*South Division- South handles East division.

*West Division



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From Company To Retailer

*Stock Correction: 10% (which can be returned back to

the company)

Return Policy:

If any defect or missing article is realized at the store

against invoice, then it should be reported within 24 hrs

after receipt of shipment.

POLICIES



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Transportation of Stock

*Company to Retailer : Cost taken up by the

company

Warehousing Cost ( Depends on value of stock)

*Summers – low

*Winters - high



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* The entire promotion cost at the retailers end lies with

the company

* This will include the banners, hoardings, posters etc.

* The measurement and location of these promotional

displays is also pre-decided by the company.

Promotion

Cost



Primary source:

*Mr Ambuj Verma - Store Manager, Planet Fashion, Varanasi.

PLANET FASHION, VARANASI, 0542-2222128*Mr Ashutosh Kumar - Franchise Owner.

Secondary sources:

*www.planetfashion.in

*www.madurafnl.com

*www.adityabirlanuvo.com 24

http://www.planetfashion.in/

http://www.madurafnl.com/

http://www.adityabirlanuvo.com/

http://www.adityabirlanuvo.com/

http://www.madurafnl.com/

http://www.planetfashion.in/



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