Flava is a British music video channel owned by CSC media group

Flava plays hip hop, RnB, garage and grunge music.

Launched June 2004

Kiss TV is owned by box television

Kiss Plays Mainstream music which is urban, dance and RnB

Launched June 1998

TV ChannelTV Channel

0 5 10 15 20

1girl

boy

0 10 20 30

1I just want the song

I like watching

What gender are you?

Boy

Girl

Do music videos interest you or do you just listen to the tracks?

I like watching

I just want the song

1

yes

no

0

5

10

15

20

25

30

yes

no

Do you think a hip hop/ RnB Video should have a happy ending?

Yes

no

0

2

4

6

8

10

12

14

16

18

20

under16

17-18 19-21 22-24 25+

under 16

17-18

19-21

22-24

25+

How old are you?

What sorts of colours would you expect to be in a hip hop/ RnB music video?

Most popular answers were

Red

Black

Green

White

What is your favourite music video and why?

Some answers

Dan Black –Symphonies

Asian Kung Fu Generation – After Dark

Vampire Weekend – a-punk

Beyonce – if I were a boy

Akon – I wana love you

How do you think women should be shown in this video?

Most popular answers were

Sexy

Strippers

Respectful

How do you think men should be represented in this video?

Most popular answers were

Sexy

In suits and with bling

Dominant/ powerful

What types of places do you think this film should be shot?

Most popular answers were

Ghettos/ slums

In the club

Homes

What genre of music do you like listening to?

5

5

74

41 2

2

rockhip hopRnBindiemetalpopclassicalworld

10

43 92

5

12

14

1239

7

rapping bling/ moneydancingcouplesbad relationshipscrimesrivalryfightingpartyingtaking drugs cheatingviolence

What typical features do you expect to see in a hip hop and RnB music video?

Analysis of questionnaire results

The questionnaire shows that most people want a happy ending to the song

Black, white, red and green are important colours to use for this R’n’B video

All the models have to be represented as sexy and desirable The music video has to have rapping, partying and the models should

have bling R’n’B is a very popular genre People want to see ghettos and parties

Production log

Filmed footage which turned out to be unusable on 11/ 10, then talked about the mistakes and how to improve and get better results with next recording, 12/10

Went to work shop In the Brent City Learning Centre (CLC) on how to use the tri-caster (green screen), 21/10

Spent a lot of time on the research and planning presentation over the weekends, 24-25/10, 31/9-1/11

Presented research and planning presentation to gain feed back on what I should improve on, 2/11

Went to Brent CLC and booked the green scene for Tuesday 3/10 1.30-5.30, 2/11

Filmed a lot of useable footage with the actors using the green screen which went well as they fit their roles, 3/11

Spent more time making improvements on the planning and research presentation 7-8/11

Set recording date with actors but because of a shortage of cameras in the media department, we had to borrow a camera from the drama department, 20/11

Production log

More work on presentations 23/11 making improvements and taking more pictures

Taking about where else to film and what mise en scene to use 12/12 Planned to film sometime in the Christmas holidays but due to snow and

preparation for other exams it did not happen 5/1 Preparing for editing and finishing planning and research presentation 18/1 Editing the video, editing the audience research and making the auxiliary tasks

1/2 Finished the audience research and uploaded it 22/2 Presented the video in front of the whole of year 13 media department and got

feedback 12/3 Uploading everything on to blogs 13/3 Working on finishing the video by the deadline 15/3 Still working… 22/3 Omg server crash 26/3……

Planning mise en scene Planning mise en scene

Conventional Hip hop and R’n’B mise en scene

People wearing sunglasses, hats, hoodies because of the culture

Bling to show high status and wealth Wearing dark colours like black and

blue Mobile phones Trainers and hats/ caps

Actors and their mise en Actors and their mise en scenescene

Planning locationsPlanning locations

Where teenaged couples would be such as in cafes and in the park, places where they can be alone together.

These places must have conventional features such as park benches for the people to sit together like conventional couples.

Tri-Caster/ Green Screen Tri-Caster/ Green Screen

The green screen was used for our video as it is used for other Tinchy Strider videos A white background was chosen as the contrast between the dark colours the actors wear and the white looks good which is conventional for this genre, we also made a black and white version where the actors become further darkened and entirely black on top of the white background so they look like silhouettes

Equipment For Tri-CasterEquipment For Tri-Caster

Camera for filmingComputer for recording and effectsThe tripod can easily pivot and pan smoothly, its also on wheels so it can track Sony 1080iHD camera on a tripodSuper computer Florescent lastolites lights to help withcontrolling lighting with diffusion covers on them to prevent harsh shadows

Tri-caster shooting Tri-caster shooting

The green screen part filming for the music video happened in this room where we could use this special equipment to add effects to backgrounds

Developing Planning And Research