planning a competitive social media strategy

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According to a recent online poll conducted on social media marketers and top analysts,

companies should focus more on socialising and lesser on adopting lame tactics to do

social media.

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Planning a Competitive Social Media StrategySocial Media MarketingTake Your Business a Giant Step Forward With Digital & Social Media

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Why? Because targeting the right audience and achieving pre-set goals is not about

sheer planning but, executing a precise plan of action.

In the present times, businesses need to achieve effective online presence to an extent

that they attain desired visibility. It has become almost a necessity to employ an efficient

technique that can withstand tough market competition. But, it is essential to

understand that for any business to flourish sheer creation of a simple website does not

solve your purpose. You need to go that extra mile to adopt an effectual social media

strategy.

For your ready reference, below listed are the 3 Es to be considered for a result oriented

process. Have a glimpse!

Evaluation

The first step is to evaluate. You need to assess thoroughly as to why you are planning

a strategy, what will be the pros and cons along the way and of course, the final

outcomes you are expecting to achieve. To get answers for all these queries, analyse the

following areas of concern

Remember, it is the audience that is the best critic so, put it above everything else. your

target audience, conduct surveys on what is popular among the masses and only then,

highlight the core areas you will be focusing to enhance, in future.

Benefit: You will be able to understand user needs better, while keeping a check on the

trends prevailing in the market. Hence, you get chance to build a sense of trust and

understanding with customers.

After identifying your buyers, next step is to define the course of action, which may

include- awareness, sales or loyalty. You are supposed to choose a single plan and stick

sincerely to it.

Benefit: One can focus single-handedly on a specific task and deploy all the resources

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accordingly, in one direction.

Gather all the available resources and information and clearly pen down the techniques,

you intend to employ in the next step.

Execution

Once you have analysed the whole situation, next step is regarding implementation.

Under this category, you have to identify core strengths and weaknesses. The tasks are

then desired to be distributed amongst concerned individuals, so as to effectively

schedule a step-by-step procedure.

It is the most crucial step as, one needs to group up the entire workforce and work as a

team.

Examine:

At the end, it is essential to keep a check on the progress of your project. Regular

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monitoring helps in identifying the loopholes for further rectification. For this, you can

hold sessions with the managing heads. Make no compromise at this step, because even

the slightest error or negligence can lead to failure of your project.

Benefit: At this stage, one can measure the success rate of the techniques that have

been implemented and accordingly create an effective future plan.

The benefits of a well planned social media strategy are unlimited, provided you are ready

to honestly pursue a dependable plan. So, give it a try once and reap the benefits.

By John Barney

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