planning a powerful wordpress...
TRANSCRIPT
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Planning a PowerfulWordPress Website
Scott Winterroth@swinterroth
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Failing to plan is planning to fail.
Benjamin FranklinFounding Father of the United States
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Presentation Overview
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Learning Objectives
Part 1: WordPress 101
Part 2: Examples of a WordPress site
Part 3: Planning Tips and Going Further!
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What is WordPress?Software used by approx. 30% of all websites worldwide
WordPress is an efficient content management system (CMS) and offers a flexible framework from which to build a website or a blog.
WordPress is a community of web developers, programmers and content creators.
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WordPress is…. What?
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Don’t be confused! WordPress.com vs WordPress
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WordPress vs. WordPress
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Building your own platform with WordPressA recipe for success.
= Growth Platform
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How do you planthat growth platform?
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Begin with the end in mind...
Stephen R. Covey
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Website Development Process
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Content Strategist
Visual/Ux Designer
Developer/Assembler
+ Copywriter+ Project Manager+ SEO Strategist
+ Video Production + Programmer
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What type of website do I really need?
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First and foremost...● Who is my target audience?
● What is the key function my website needs to perform?
● When does this website need to launch?
● Where will website visitors find my website?
● How many pages will my site need?
WHAT AM I SELLING AND HOW WILL PEOPLE FIND ME?
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Digital Acquisition Cycle
● Publicity (PR)
✓ Consideration
✓ Conversion
✓ Retention
✓ Advocacy
● Word of Mouth
● Radio, TV, Print Ads
● Influencer/Endorsements
● Social/Display Ads● Testimonials/Reviews
● Content Marketing
● Media
● Direct Mail
✓ Awareness
● Conversion Copy
● Buyer Reinforcement
● Transactional Emails
● Knowledge Base, Cx
● Refer a friend
● Influencer Support
Newsletter ●
Social ●
Retargeting ●
Promotions ●
● Affiliate Marketing
● Sponsorships/Collaborations
● Website User Experience
Blog ●
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Tips For Planning Communication is key here!
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Create a “Visual Candy” folder by taking screenshot samples of websites that you like.
a. Themes and Templatesb. Dribbble and Behance c. Pinterest
Tool Recommendation: https://www.awesomescreenshot.com
Find Inspiration
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1. Sketch it out! (Activity)
2. Create wireframes or mockup =>
3. Select some photos
4. Identify color swatches
5. Identify fonts selections
6. Identify some icons
Prototype
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Concept Board Example
Headings FontParagraph Font
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1. Outline of each page of the site
2. Brief for the overall project
Outline/Request
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Don’t overthink it. Ship your M.V.P.
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Going Further
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Determine what role(s) you
are willing to take on and
what to hire out?
Needs Assessment- Content Strategist- Copywriter - Designer- Programmer- Builder Assembler - Project Manager- Client - Student
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WordPress Intensive:
$199.00 per studentBONUS:
6/months of WP hosting and domain
+ workbook
Level Up!
DAC MarketingMastermindCommunity
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Questions & Thank You
Thank you for participating. Please send feedback or questions to
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Examples of WordPress sites
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https://scottwinterroth.com (Personal Branding Blog)
http://blogyouwant.com (Podcast)
http://frontandsocial.com (Agency/Freelance)
http://contentacademy.com (Online eCom Business)
http://thechic.us (Online Magazine)
Live Examples