I have chosen to call my magazine REVERB. The word ‘reverb’ is used to describe an electronic device that creates artificial acoustics, simulating a larger more reflective room than one you may actually be in. I feel this is well linked with the music genre and my target audience will easily be able to identify and relate to this. Through carrying out my questionnaires I found people preferred this name. I used this information and expanded on it when carrying out interviews. They thought it was an effective name to call a music magazine because of its musical relation and atmospheric connotations.

Several factors affected my choice when deciding what font design to us in my final product.

Firstly I had to relate back to my research. I did this by looking through current magazines, analysing them, then listing pro’s and con’s.

There are two main points that I picked up on: how noticeable it is to the passer by and how the font and design relates to the word its representing.

As the name of my magazine is going to be ‘reverb’ I looked into what the word means and how I could represent that. The definition of the word is, ‘An electronic effect which simulates echoes or reverberations in the sound signal being processed’ (en.wiktionary.org/wiki/reverb). Because of this I decided to add brackets representing sound being trapped and reflecting off the walls causing the effect.

I didn’t choose this font straight away.

It was a choice between the one above and that →

I liked the other one because of its flowing connotations that relate to the word meaning; a constant flow of sound. But after a survey on a social networking site my decision was made when most people voted for the one above.

Colour scheme 1

Colour scheme 3

Colour scheme 5

Colour scheme 4

Colour scheme 2

Colour scheme 6

My research has shown me that every issue has a different colour scheme and that the scheme is chosen based upon the artist/event the front page is promoting. So for example in Mojo’s issue about Paul Weller they used red, white, blue and grey because those are the colours his fans associate him with. Because of this I will decide on my colour scheme based on my main story.

Another key feature is to not have too many colours because it can look unprofessional. As part of my audience research I asked some friends what they thought of some example magazines and the ones with the least number of colours looked most attractive.

These are a couple of front page layouts and designs I could go with.

The first uses a logo rather than the whole word which allows me space for story advertising and images.

The second uses the whole word which causes the magazine to be more noticeable and easily recognised by customers.

I think I prefer the second because of the above reasons.

These are two very basic examples of contents layouts. Looking at existing magazine contents pages most consist of one main picture and the text wrapped round it. A lot of magazines actually have more than one page. Mojo for example have the first page for the main articles and then the next page is for sub stories. As a contents page is part of any magazine I need to show a level of consistency. I will do this by using the same fonts and colour scheme used in the front page.

This is a rough mock-up of a possible double page spread layout/design. When looking at current magazines most double

page spreads consist of one large image and then the story around or next to it.

‘Is Vinyl Dead?’ Front page includes – relative photo,

headline, sub-heading, sub stories Contents page includes – firstly a list of

main articles and then a list of regulars. Image of another music artist.

Double page spread includes – photo of the topic different to the front cover. Article about the topic with the text surrounding the photo.