Planning the front cover image

Agency Name Unleashed

Model Keirum Williams

Camera height/angle/distance Medium shot/straight ahead 10 metres away roughly

Location Flats, Estate.

Lighting Nothing added, natural lighting.

Mise-en-scene (incl. props, costume) Lift, staircase.

Attempted connotation New Era Hat, jewellery, jumper & jeans in attempt to contribute to the gangster reputation surrounding R&B music.

Planned denotation Poses, such as gun shots, with his fingers.

Contingency (in case of model absence/weather) Film outside, with a member of class- against railings.

Alternate angle Low angle aiming up making the audience feel inferior, empowering the model.

Thinking points: Use of natural light

Comments: Chosen model is representative of the typical buyer that “Unleashed” magazine aims to attract. Magazine clearly puts across message that the magazine is aiming to attract youthful urban people with a keen interest in music. Fact that Keirum Williams is of a black ethnicity, as well as other images featured in the magazine, also shows that the magazine is aiming to attract a range of different type of teenagers rather than a specific kind. Through this the connotation that R&B music is purely for black people is dispelled of.