planning your first webinar 04 2010
DESCRIPTION
Planning Your First Webinar ~The What, Why, & How to Make it a Success This seminar is appropriate for those wanting a basic understanding of the mechanics of delivering a webinar. It is valuable for those considering using webinars to deliver educational programming and for those just getting started with webinars as a new marketing channel.TRANSCRIPT
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Planning Your First WebinarPlanning Your First WebinarThe What & When to Make it a SuccessThe What & When to Make it a Success
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What You Will Learn
• Each step in the webinar planning process
• Guidelines to evaluating vendor options
• Simple marketing tasks to drive webinar
attendance
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Plan the Event
• Set the Date and Time
• Select Topic
• Select Speaker(s)
• Choose Technical Vendor
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The Big Decision
• Do-It-Yourself
• Managed
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Webinar Components
• choose speaker• market event• online registration• Payment processing• automated reminders• phone and web sharing tool• presenter prep/coordination• call facilitation and Q & A session• survey & reporting• follow-up
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Vendor Selection
• All technology is (mostly) the same:– Functionality– Cost– Ease of use
• Caveat: video, animation, software demo
• Firewalls and Plug-Ins
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Design the Event
• Create PowerPoint
• Decide how to market
• Determine methods to invite participants
• Determine registrationprocess
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Audience Interaction
• Annotation tools
• Polling
• Chat
• Live Q & A
• Post webinar survey
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Event Introduction
• Decide who will facilitate
• Script opening remarks
• Place presenter picture & short bio on first slide
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Audio Requirements
• Audiocast or teleconferencecomputer speakers or conference call
• Record the webinar for replay– Send to non-attendees– Archive in a library
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Market the Event
• Define target audience
• Select marketingchannels
• email• Social Media
• Assemble lists
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Create Marketing Pieces
• Write content for email invitation, e-newsletters, blog
• Create registration confirmation notice
• Create email reminders
• Create attendee & non-attendee follow-up material
Prepare Communication Plan
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Registration Page
• Complete title, subtitle and brief description of session
• Determine which information to collect from attendees
• Test registration process
• Assign unique URLs for marketing tracking (optional)
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Event Invitation
• Test both HTML and text versions
• Send email invitations
• Market via social media
Create and Send Email Invitations
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Prepare the Event
• Schedule speaker training
• Upload PowerPoint & polling questions
• Practice dry run with presenters
• Review presentation best practices
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Continue Marketing
• One week before
• One day before
• Send reminders 24 hrs and 1 hour before presentation
Send Additional Email Invites & Reminders
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Host the Event
• Presenters dial in to pre-conference 15 minutes before event
• Test chat
• Review script & call flow
• Discuss how Q&A will be conducted
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Lights, Camera, Action!
• Start on time!
• Make sure attendees are muted and
speakers are not
• Conduct event intro
• Deliver presentation
• Conduct Q&A
• Close the call
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Event Follow-Up
Immediately after event
send out post event survey
Within 24 hours
Email follow-up to attendees & non-attendees
Post and distribute recording of event
1 week after event
If lead generation, sales to follow-up via phone
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Webinar Components
• choose speaker• market event
• online registration• automated reminders• phone and web sharing tool• presenter prep/coordination• call facilitation and Q & A session• survey & reporting• follow-up
If Using a Managed Service
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Three Common Mistakes to Avoid
1. Trying to appeal to a large audience with a broad topic
2. Failing to make your
invitation exciting
3. Having a Weak
Marketing Plan
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Takeaway
Webinar e-KitWebinar e-Kit:: Planning a Successful WebinarPlanning a Successful Webinar
with timelines, checklistswith timelines, checklists and task worksheets and task worksheets
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Press 7# on your phone to ask a question
Questions?