Plantmatic Simply Majestic

Plantmatic Simply MajesticAn Entrepreneurial Experience

Team Members Aisha Idrees1211317Ali Salman1011173Baneen Shahbaz Ladak1111182Farah Sohail1011216Hiba Naseer1011220Moaaz Ahmed1011184Moeed Hussain1011344Muhammad Ghazanfar Devjiani1011187Muhammad Iqbal Jawaid 1211335Rabia Aziz Malik1111244Rozina Punjwani1011231Sana Shaikh1111202Tuba Irfan1011235Wameed Rafique1011237

Topics To CoverBusiness Description Roles and Responsibilities Operational PlanMarketing PlanFinance Post Venture Analysis

Business DescriptionMeaning of Name: PlantmaticNature of BusinessWhat we manufactureHow it is being manufacturedWhere we sellThe Selling PriceHow we got initial Funding

Operational PlanLabor Skills: A Team of 16 students Hiring done on their own intentionSpace: Place of Production

Operational PlanRaw Material: Plastic BottlesCotton YarnStraw Soil Seeds Plants

Aesthetics:Color SpraysRibbonsBeadsPearlsOperational PlanProcess:Hole in Cap for drainageThe Cotton String inserted in through the holeCutting of Bottles into two PiecesThe upper part of bottle contains soil and plantThe lower part is a reservoirDesigning the aesthetics

Operational PlanSales:Order through Online FormMake to OrderPurchasing:Artwork items purchased from CliftonPlants from nursery near SZABISTBags purchased from Paper MarketUsers Manual paper were purchased from Photocopies SZABIST

Operational PlanInventory ManagementRaw Materials kept by some team membersMake to Order so major chunk of inventory were Raw Material

Operational PlanProduction ManagementTeams for:Cutting BottlesSpraying BottlesAesthetics designing by separate teamPlanting the Plants in Bottles

Operational PlanQuality ControlConstant Two days testing for each SIPs

Marketing PlanProduct AnalysisProduct made out of 1.5 to 2.5 Liter BottlesA Reservoir at the bottom which helps in keeping soil moistThe Reservoir needs to be filled every 15 daysExterior part of plant is been designed with decorative materials

Marketing PlanPackaging Bags made of Recyclable material were usedEasy and ConvenientThe Bag had the logo on centerManual Instructions were also given with the Bags

Marketing PlanPromotionThe Focus was to Spread AwarenessLimited Budget restricted us to Digital Marketing onlyWOM was an instrumental tool Stalls at public placesLaunch Video

Marketing PlanPositioningLife Style ProductPlants as a point of Self ExpressionEnvironmental Friendly and Socially Responsible Product

Marketing PlanPricingMarket PenetrationPrice Range 200 300 PKRIt worked as the Cost of Production was not too highThe Price than is increased with the new variants marketing them as our premium products

FinanceStartup Cost:Raw Materials were all recycled Material Initial fund required was PKR 750 to meet our costSource of Funding:PKR 50 x 15 Team Members = PKR 750

Income Statement

Profit and loss accountfor 3 month ending on 28 -April-2014RSRevenueSales 8,950.00Cost of Goods SoldBags450Sunk cost 80Stickers350Sprays475Manual cost80foam145Plants1365UHU45Pearl lace(1.5 yards)45Satin50Net903,175.00Cost of Goods Sold3,175.00Gross profit5,775.00ExpensesTransport cost600Net Profit5,175.00Average Cost Per UnitTotal Cost=3775Total units=40Average Cost=Rs 95

Best Selling Designs

MinionProfit Margin was highest which was 71%Per Unit Profit Of Best SellerRsPrice250Variable cost Plant(30) Bag(15) Manual and sticker(3)Fixed cost (350)(25)Profit177Post Venture Analysis

PositivesHigh social media presenceProviding quality goods to our customersMaking products in accordance with the market demand (for example: minions)Achieving profitNegativeReaching Masses was issueLead Time was too MuchSales Target wasnt achievedOur products availability wasnt that vastThe number of skilled people in the group were quite lowOpinion

Emotional Attachment Towards The Venture Day and Night Hard work made this venture a successImprovements are still needed like Manpower etcTo make Plantmatic Visible, we would certainly need to reach different localities and outletsWe furthermore also would have to increase Logistics and Supply Chain