plasticstoday marketing planner
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Delivering the world of plastics processing to your business
PlasticsToday.com
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Who We Are
UBM, the leading B2B event company dedicated exclusively to the global $3 trillion advanced manufacturing sector, helps support the flow of information, commerce, and innovation in such sophisticated segments as medical devices and pharmaceutical development, advanced engineering design, automation, manufacturing, processing, and packaging.
Our Plastics Group’s live events and multichannel solutions connect you with buyers and suppliers you want to meet in person and online 365 days a year.
Total REACH of more than 1 million plastics professionals through events, websites, digital media, and more
Experienced Team of Editors and Industry Expertsdeliver relevant, compelling, & exclusive content
� Shana Leonard, Vice President of Content � Norbert Sparrow, Editor in Chief � Rick Lingle, Senior Technical Editor
Global Correspondents � Clare Goldsberry, Injection Molding and Moldmaking � Stephen Moore, Asia-Pacific and Automotive � Karen Laird, Europe and Bioplastics
� PlasticsToday.com � End Market Channels � eNewsletters
� Webinars � White Papers � and more
Cutting Edge Digital PlatformRegionally Located Industry Leading Events and Conferences showcasing the latest developments and technological innovations8
126,518 TOTAL UNDUPLICATED PLASTICS COMMUNITY
1.1 MILLION UNIQUE RECORDS IN ADVANCED MANUFACTURING COMMUNITY
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37%
34%
32%
29% 23%
27%
PACKAGING
EXECUTIVE MANAGEMENT
AUTOMOTIVE & MOBILITY
PRODUCTION & MANUFACTURING ENGINEERING
MEDICAL DEVICE
Key Community Members You Want To ReachAnywhere there’s a heartbeat of manufacturing, we build infrastructure for community engagement and innovation. Because of our commitment and process, our global community has increased to record levels, currently reaching an average of 687,000+ plastics professionals each month. Every platform in this community allows industry professionals to discover, network, and source be it PLASTEC, EXPOPLAST, PLAST-EX events, or PlasticsToday.
81% of the community influences selection of suppliers and vendors
Top Industries Represented
Top Job Functions
Top Companies3M
Alpha Packaging
Apex Plastics
Ascend Performance Materials
Avery Dennison
B Braun Medical
BASF
Bemis
Berry Plastics
Boeing
Boston Scientific
Coca-Cola
Corning
Danone
Dart Container
Dell
Delphi Automotive Systems
Dow Chemical Company
DSM
DuPont
Ethicon, a Johnson & Johnson company
Evonik
Ford Motor
GE Medical
General Motors
Hewlett Packard
Honeywell
IBM
Johnson Controls
Lockheed Martin
Medtronic
Motorola
Nypro
Nissan
Sabic Innovative Plastics
Saint-Gobain
Sealed Air
Solvay
SussexIM
St. Jude Medical
Stryker
Toray
Toyota
Whirlpool
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71,437
49,369 7.35 minutes
126,228Average Monthly Website Visits
Average Monthly Page Views
Average Time on Website
Average Unique Visitors
How We Deliver
54,256 TOTAL UNDUPLICATED ENEWSLETTER DISTRIBUTION
12,770 TOTAL UNDUPLICATED DIGITAL AND LIVE EVENT REGISTRANTS
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What We Deliver
New Leads. New Customers. New Projects.With a diverse set of products, our expert team can help you plan and execute a multichannel marketing campaign to give you:
� Direct access to qualified buyers � Access to new markets � Greater visibility and brand awareness
Which Mix of Products Will Work Best for Me?
PAGE BRANDINGLEAD GENERATION
ONLINE TRAFFIC DRIVERS
THOUGHT LEADERSHIP
TARGETED MARKETS
LIVE EVENT TRAFFIC
Website Advertising 8
Editorial eNewsletters 9
Custom eNewsletters 9
White Paper Programs 11
Webinars 11
eBooks 11
Live Events 6
Conference Sponsorships 6
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Increase your success at the events with custom sponsor packages. Choose items from the mobile app to conference; add-on advertisements in the show issues and directories for even more reach.
Options Include:
Event and Conference Sponsorships Get You Noticed
Where We Deliver
Show Directory � Enhanced Listing � Directory Ads
Onsite Visibility � Lanyard � Bag � Badge � Signage
Digital Opportunities � Pre-Event eNewsletters � Mobile App Ads
Networking Activities � Tech Theater � Booth Crawls � Lunch & Learn � Breakfast Briefings � Conference Sponsorships
and more
January 31–February 2, 2017SANTA CLARA, CA SANTA CLARA CONVENTION CENTER
DesignCon
February 7–9, 2017ANAHEIM, CA ANAHEIM CONVENTION CENTER
ATX West, Electronics West, MD&M West, Pacific Design & Manufacturing, PLASTEC West, WestPack
December 6–7, 2017SAN JOSE, CA SAN JOSE CONVENTION CENTER
BIOMEDevice San Jose, ESC
Our advanced manufacturing events and conferences are the perfect environment to showcase and demonstrate your innovative technology, equipment, materials, and service solutions. Located in high-performing manufacturing regions, our events enable you to meet new prospects, develop your brand, and engage in thought-leadership conversations.
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March 29–30, 2017CLEVELAND, OH CLEVELAND CONVENTION CENTER
Advanced Manufacturing Expo & Conference
NEW
May 3–4, 2017BOSTON, MA BOSTON CONVENTION & EXHIBITION CENTER
BIOMEDevice Boston, Design & Manufacturing New England, ESC, PLASTEC New England
May 16–18, 2017 TORONTO, ONTARIO TORONTO CONGRESS CENTER
ATX Canada, Design & Manufacturing Canada, PACKEX Toronto, PLAST-EX, Powder & Bulk Solids Toronto
Biennial Event
November 8–9, 2017MINNEAPOLIS, MN MINNEAPOLIS CONVENTION CENTER
ATX Minneapolis, Design & Manufacturing Minneapolis, ESC, MD&M Minneapolis, MinnPack, PLASTEC Minneapolis
June 13–15, 2017NEW YORK, NY JACOB K. JAVITS CONVENTION CENTER
Atlantic Design & Manufacturing, ATX East, EastPack, MD&M East, PLASTEC East, Quality Expo
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Digital Solutions Website/Channel Sponsorships
Channel Sponsorship Market-focused channels deliver relevant, timely content directly to the markets you serve through their own webpage and newsletters. Choose from two options for to better reach your target market: Channel Surround or Channel Spotlight.
Package Includes:
Channel Surround Package � Website Banner Advertisement � Market-focused Newsletter, Weekly � Targeted Email
Total Program $3,500 net per month
6-month Sponsorship $17,510
12-month Sponsorship $28,068
Channel Spotlight Package � Website Banner Advertisement � Targeted Email
Total Program $3,500 net per month
6-month Sponsorship $14,880
12-month Sponsorship $23,850
Premium Website SponsorshipsPlasticsToday offers eight premium sponsor positions on the PlasticsToday.com website. Package may include the following options; contact your Account Executive for more details and to discuss your customizable premier sponsorship plan.
Leaderboard/Rectangle exposure � 728x90 and 300x250 rotating ad � Banner will run for 12 months
Logo on Homepage � Your logo included in the header of the website � Logo will run for 12 months
Premier Program $40,945
Branded Email � You will receive (2) customized ePostcards delivered to 15,000 pre-selected target prospects.
Open Inventory Channel Programs � Your ad used in open positions in the Market Channel � Ad may be used for up to 12 months
Webinar Sponsorship � Feature your products and services in front of an active, qualified audience
LIM
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UN
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High Impact Website AdsInterstitialsShowcase your brand front and center to visitors when they first come to the site.
Bookend AdWrap the content on the website with your brand.
Weekly/Exclusive $2,163
Native AdDrive engagement with your ad at the end of relevant content.
Monthly $3,000
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Deliver Maximum Impact to Your Audience
NewsFeed Industry professionals start their day with NewsFeed to keep up with changes in the industry.
Medallion with Text $18,440
ANNUAL, 48 WEEKLY INSERTIONS
Product eShowcase Create interest in your products, drive traffic to your website, alert buyers to introductory offers, and invite prospects to events and demonstrations. � 50–75 words of descriptive copy, including headline
� Color image of your product at 100 x 100 pixels
� Direct link to the exact product location on your website—please provide URL for link
12 insertions $10,530
1 insertion $999
Extrusion Update Delivers the latest extrusion news and technology to a targeted audience. Includes coverage of new technology, innovative applications, and related products.
Medallion with Text $1,115
TOP POSITION, 1 INSERTION
Medallion with Text $840
2ND POSITION, 1 INSERTION
Medallion with Text $570
3RD POSITION, 1 INSERTION
Skyscraper $950
TOP POSITION, 1 INSERTION
Skyscraper $730
2ND POSITION, 1 INSERTION
Skyscraper $505
3RD POSITION, 1 INSERTION
Newsletter Ad Descriptions
Medallion with Text
125 X 125-PIXEL ROTATING MEDALLION WITH UP TO 50–70 WORDS, MULTIPLE LINKS
Text Ad
HEADLINE (35 CHARACTERS) WITH UP TO 50 WORDS AND TWO LINKS TO YOUR WEBSITE
Skyscraper
120 X 240-PIXEL ROTATING HALF SKYSCRAPER
Digital Solutions eNewsletters
74%
47%
SPEND MORE TIME READING ABOUT INDUSTRY NEWS AND TECHNOLOGY ON DIGITAL PLATFORMS (VS 26% PRINT)
FIRST HEARS ABOUT NEW TECHNOLOGIES, PRODUCTS, OR COMPANIES VIA ENEWSLETTERS
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Partner with us to create marketing solutions that reach your selected, targeted audience and deliver your marketing goals including branding, increased awareness, qualified lead generation, lead nurturing, and content development.
White Paper ProgramsTransform your white papers into a long-term lead generation tool with these promotional packages.
Supplied White Paper Program � 90-day program (promotion & reporting) w/weekly lead report � 3 email promotion paper to pre-selected audience (one per month) � 3x promotion in relevant Plastics monthly Newsletter � 1x promotion across social network � 1 year archive on site
Supplied White Paper $5,565
PROMOTED TO 8,000 TITLES, GATED TO GENERATE LEADS
Editorial White Paper Program � A pre-selected UBM editorial staff member will work with you to � write a 2-3 page white paper � Customized white paper you can repurpose on your website and � in marketing campaigns � Plus – White Paper Promotion Package
Editorial White Paper $8,550
PROMOTED TO 8,000 TITLES, GATED, WRITTEN BY AN EDITOR
Sources: UBM Master Audience File, June 2016; Omniture Report, June 2015-May 2016; Publisher’s own data, April 2016; Verified Registration Data and Post-Show Attendee Surveys; 2016 PlasticsToday Market Study; 2015 Eccolo Media B2B Technology Content Survey Report
Custom Programs White Paper
52%OF B2B BUYERS USE WHITE PAPERS TO EVALUATE A TECHNOLOGY OR SERVICE
plasticstoday.com plasticstoday special RepoRt: packaging tRends 1
How millennials are influencing
the shape and style of plastic
packaging As millennials overtake baby boomers as America’s largest generation, packaging designers and brands need
to identify new consumer behaviors to remain competitive.
Kari EmbrEE
Millennials have surpassed baby
boomers as the nation’s largest
living generation, according to
population estimates released earlier this
year by the U.S. Census Bureau. Those
between the ages of 18 and 34 in 2015
now number 75.4 million, surpassing
the 74.9 million baby boomers (ages 51
to 69), and represent $200 billion in
buying power. With immigration adding more
numbers to this group than any other,
the millennial population is projected to
peak in 2036 at 81.1 million.
If consumer goods manufacturers
hope to stay competitive and earn cus-
tomer loyalty, they will need to effectively
address the needs and desires of millenni-
als to capture this large market share.
Plastic is (still) king
Plastics continue to be the material of
choice for the packaging market, says SPI:
The Plastics Industry Trade Association
(Washington, DC) in its latest study.
According to the report, “Packaging Mar-
ket Watch: Plastics Packaging Wraps it
Up,” plastics typically do the job of pack-
aging better and more efficiently than alter-
native materials such as metal, glass and
paper and are equally, if not more, sustain-
able. Concerns about the environmental
impact of plastics linger in the background,
which underscores the importance for
industry to focus on increasing recovery
opportunities so plastic packaging also wins
in the end-of-life category when stacked up
against alternative materials.
Millennials favor healthy and conve-
nient food and beverages that come in
packaging that is easily opened, can be
resealed for later use and is recyclable. This
is great for the plastics industry, as far as it
goes, but it’s not all hunky-dory. Current-
ly, much of the world is fixated on impos-
ing plastic bag bans. Also, reports about
large islands of plastic floating in the oceans
and sea turtles choking on six-pack rings
are becoming routine. As plastic packag-
ing is becoming more commonplace, it’s
pivotal to continue to educate and update
messaging on the recyclability of packages.
“When it comes to that side of con-
sumer decision making, I think plastic
is a somewhat misunderstood material,”
said Kelly Cramer, Senior Manager, Sus-
tainable Packaging Coalition (SPC; Char-
lottesville, VA), and also a fellow millen-
nial. “Many consumers and professionals
in the packaging industry do tend to fix-
ate on materials, and [focus] less on how
those materials are used and designed as
part of a whole package. That’s where a
lot of confusion comes from, but that’s
also where there’s a huge opportunity.
“If plastic is the best material to use for
a certain package, the package is designed
for recycling, every step has been taken to
reduce the environmental impact during
its lifecycle. If the company promises to
keep trying to improve beyond that—then
there’s a very compelling sustainability
story that needs to be told. Those sorts of
sustainability stories would probably win
over many millennials. I just don’t see
enough packaging storytelling.”
Cramer added that, on the flip side, if
every company tries to tell its own story,
ignoring or contradicting other narratives,
Designed with the millennial in mind, StackTek’s packaging is a lightweight, shatterproof and eco-friendly
solution for premium single-serve wine on the go.
plasticstoday.com plasticstoday special RepoRt: sustainability outlook 1
If there ever was a concept that has come out of the closet during the past decade, it’s sustainability. It’s an issue that has been embraced by businesses and industries across the board. Yet, even as the awareness has grown that sustainability should be an integral part of corporate culture, many businesses still find themselves wrestling with the implementation of sustainable measures and practices, and are having trouble finding a concept of sustainability that works for them.According to a survey by McKinsey Global Survey, most companies still take a “fragmented, reactive approach—launching ad hoc initiatives to enhance their “green” credentials, to comply with regulations, or to deal with emergen-cies—rather than treating sustainability as an issue with a direct impact on busi-ness results.”
In short: many companies are talking
the talk, but have no idea of how to walk the walk.
ObstaclesTalking to a number of CEOs and managing directors about their efforts in this area, several difficulties emerged. As one European manager said: “Frankly, we have other priorities. Right now the economic situation is such that sustain-ability has moved somewhat to the back burner.”
A sizable number said that they thought that adopting sustainability measures and practices would cost too much, and that they did not have the necessary budget. Some said there was no demand for sustainable products from their customers, or that their customers were not really interested in whether or not they operated in a sustainable way. The biggest problem, however, was that of quantifiable value. How does going
the sustainable route lead to value cre-ation, in terms of dollars and cents?
Corporate sustainabilityHow to generate value creation from sustainable practices is a good question. After all, everyone knows and under-stands the traditional model, with its emphasis on growth and profit maxi-mization. The goal of a business is to earn money. However, and this is where the confusion starts, this cannot be the only goal. As Peter Drucker, often called the founder of modern management, famously said: “Profit for a company is like oxygen for a person. If you don’t have enough of it, you’re out of the game. But if you think your life is about breathing, you’re really missing some-thing.”The fact is, a well-run company is more than likely to make a profit, simply because profit is an obvious consequence
Making sustainability paySustainable business practices can be a driver of success, but they require companies to change the way they do things, which is never easy.
Karen Laird
Plasticstoday.coM Plasticstoday sPecial RePoRt: Medical technology industRy 1
Medtech industry navigates changing market landscape Slower growth in mature markets is offset by rising demand in emerging economies.
nOrBerT SParrOW
SPECIAL REPORTSPECIAL
None of us are getting any younger, to state the obvi-ous. That demographic truth combined with a growing middle class, particularly in emerging economies, is the foundation of a consistent customer base for the medical tech-nology industry. It also creates an attractive market for materi-als suppliers and plastics processors, as polymers are uniquely suited to satisfy the needs of device designers engineering increasingly small parts with complex geometries.Medtech market watch
The United States is the world’s largest medtech market, with a total revenue of approximately $173 billion in 2015, according to a recent report by McKinsey & Co. Coming in a distant second is the European Union at $100 billion, or about 28% of the global market, according to sta-tistics from the pan-European trade associ-ation Eucomed, followed by Japan (9%) and China (5%). The mature U.S. and EU markets are facing economic and regulatory headwinds, however.The robust growth rates of the past—they were at double digits not that long ago—are flatten-ing into the mid single digits
for the foreseeable future, according to Evaluate.
plasticstoday.com plasticstoday special RepoRt: automotive tRends 1
Electric, autonomous vehicles
drive materials innovationThe new generation of electrics and hybrids creates processing challenges, as autonomy advances sensor
technology. Meanwhile, optimizing conventional power trains continues to be an important focus.
Stephen Moore
As battery prices tumble, the
2020s could well be the
decade of the electric car.
According to Bloomberg New
Energy Finance (BNEF), as many
as 41 million plug-in vehicles
could be sold in 2040 compared
with around 462,000 last year.
The key market drivers behind
this growth are affordability and
driving range. With per-kW bat-
tery costs predicted to fall from
around $350 last year to less than $200
by early next decade, car makers are
planning to release long-range electric
cars in the $30,000 range that will
outperform their gasoline-
powered counterparts.This forecast does have its detractors,
however, albeit ones with vested inter-
ests. OPEC’s World Oil Outlook pub-
lished in December 2015 notes: “With-
out a technology breakthrough, battery
electric vehicles are not expected to gain
significant market share in the foresee-
able future. Electric cars cost too much.
Their range is too short. The batteries
are defective in hot or cold conditions.”
Big Oil is of the view that electric
cars will account for just 2% of sales in
2040. But with backers such as Google,
Apple and Tesla throwing their substan-
tial resources into the race for plug-in
vehicles, the plastics industry is sitting
up and taking note. In either scenario,
plastics will continue to play key roles
in automotive, be they new solutions for
48-volt electrical systems or high-
temperature plastics for supercharged
internal combustion engines.
Compact electric motors,
higher voltages, safer batteries
“A new generation of high-voltage
electric motors set to debut in the 2020-
2021 timeframe will be more powerful
and compact, so they will need different
insulation materials and end caps,” notes
Ralph Ramaekers, Marketing Direc-
tor, Automotive, at DSM Engineering
Plastics BV (Geleen, Netherlands). Tra-
ditionally, polyphenylene sulfide (PPS)
has been the material of choice, but high
flow and thermo-conductivity require-
ments, plus ductility for heat cycling,
need to be addressed moving forward.
DSM is currently working on new PPS-
based materials that will help address
these challenges.Also in the electric realm, the implica-
tions of the next generation of 48-volt
electrical systems go beyond solely
electric vehicles, in fact going as far as
to impart “mild hybrid” functionality
to gasoline-powered vehicles. The car’s
alternator, for example, can be used in
reverse as a motor for reverse parking, as
well as in a regenerative braking mode.
A consortium led by engineering firm
Ricardo (Shoreham-by-Sea, UK) that
includes Ford and Faurecia is developing
such a mild hybrid based on a 48-volt
system. Key features include a starter gen-
erator capable of delivering in excess of
12 kW of regenerative braking, as well as
near-instantaneous and near-continuous
torque assist levels of over 7 kW, and an
exhaust gas energy recovery system that
diverts exhaust downstream of the turbo-
charger via emissions control valves devel-
oped by Faurecia. The recovered energy
is stored in an advanced lead-carbon
battery pack, providing high-power, high-
endurance, easily recyclable, lithium-free
energy storage at a competitive cost.
Forty-eight-volt electrical systems
have the potential to remove a
substantial burden from the conventional
internal combustion engine drive train.
Is this the future of autonomous vehicles? The MINI Vision NEXT 100 is capable of driving with or without
passengers in the car. If passengers want to let the car drive itself, the front passengers simply slide the
steering wheel into its center position and it becomes an autonomous car. If one of the front passengers
wants to take control, they simply slide the steering wheel, which is followed by the pedals, to their side
of the car.
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Custom EmailsCustomize your marketing with an electronic ad or announcement and gain the attention of your target market.Targeted Email $310 to $360 per thousand
YOUR HTML SENT TO A TARGETED LIST
Webinar SponsorshipsIntroduce your products and services, placing them in front of an active, qualified audience, while educating that audience.Exclusive Sponsors of Live/Semi-live Webinar—Moderated by PlasticsToday editorial and live Q&A $8,655
Multiple Sponsorships (maximum of 4) $4,120
On-Demand Webinar (20 minutes)—Client to provide content and speaker $5,410
eBooksBuyers find eBooks the most helpful in the final sales process, when they are finalizing the purchase. We can help you reach that audience in a specific topic/area of interest: automotive, packaging, medical, etc.Multi-Sponsor eBook $5,665*
NON-LINKED LOGO ON COVER, COMPANY PAGE IN BOOK, LEADS FOR TWO WEEKS
Single Sponsor eBook $10,815
LINKED LOGO IN FOOTER OF ALL PAGES, THREE ADS PLACED THROUGHOUT THE BOOK, SPONSOR PROVIDED CONTENT, UNLIMITED LEADS
*PER SPONSOR, MINIMUM OF 2 SPONSORS PER BOOK MAXIMUM OF 4
Custom Programs
Our Account Managers can help you reach your desired target market.
John GuadagnoBrand Director [email protected] 203-523-7091
Dino PontonioSenior Account [email protected]
UBM2901 28th Street, Suite 100Santa Monica, CA 90405-2975
33609_PT17
Tony Marsh Business Development Executive [email protected] 310-445-3725