PLATFORMMIXTURE OF BRANDS

CASUAL WEAR FOR MENS,WOMENS & KIDS

Retail Clothing StoreBusiness Plan

MIXTUR OF BRANDS

• BURNOUT• EDGE• VENTAGE• RELOAD• AM NOOR• ALIVE

• VERE

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Executive Summary: Store will be a start-up retail clothing store

specializing in unique casual clothing. This business will be a casual wear traditional eastern & western clothing store which will be run by the top management. This store will also have a local market and will serve both youth and adults. Our intent is to provide the community with unique eastern & western clothing they would normally purchase.

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Objectives: • Provide quality clothing and customer service at a

reasonable price. • Achieve the largest market in eastern & western wear.• Achieve a profit within the first year.• Continually and consistently increase total number of

customers per year. • Increase average length of customer relationships and

decrease customer turnover.

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Mission : Clothing Store is a retail clothing store

specializing in eastern & western clothing. We encourage customers to be experimental with new clothing styles. Our mission is to understand what our customers’ needs and hopes are after buying eastern & western wear clothing.

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Products Category:MENS,WOMENS & KIDS EASTERN &

WESTERN WEAR PRICE RANGE 600 RS TO 6000 RS• T-Shirts• Casual Shirts• Dinem• Chino• Shorts• Hoodies• Short Shirts• Long Shirts• 2 Pcs Suit• 3 Pcs Suit• Trousers• Pyjamas• Jackets• Scarfs• Bolero

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Target Locations:ABTABADPESHAWARSAILKOTGUJRANWALAPINDIISLAMABADMEER POUR

LAHORE• HKB• ALFATEH• RAJA SB• DEFENCE Y-BLOCK• MM ALAM ROAD• FOUTRSS• LIBERTY• PFDC• LINK ROAD MODEL TOWN• WAPDA TOWN• IQBAL TOWN MAIN BULAIWARD• FASHION STORES

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PLATFORMTarget Market &Program Strategies:We will use flyers and other literature to act as our representative. Here are some of our

marketing programs and strategies.1. Designing good ad copy to reach our customers.2. Choose the proper publication 3. Have a goal for our advertisement 4. Involve the audience 5. Inform the buyer 6. Headline and illustrations grab attention7. Give them something8. Always be specific9. Make our offer a good one10. Be creative in our media choices—such as unusual avenues like—fax newsletters, mall

kiosks, fax-on-demand, publicity stunts, online marketing, anything unusual to reach our target market

11. Small classified ads12. Track our results13. Keep all our customers/prospects in a database and stay in touch with them regularly 14. Gradually increase the size of our ad and tract the results 15. Advertise regularly and consistently 16. Evaluate our efforts

Sales Strategy:• It is the intent to start the business selling the clothing people

need to create a unique image of themselves. This includes various prints, colors, and styles. To increase sales and promote store, special events will be held that please people, stimulate interest, pursue leisure, involve social participation, and occur within a specific, prescribed time frame. Some of our special events will include.

• Anniversaries • Fashion Shows • Bazaars • Festivals • Celebrations • Grand Openings • Ceremonies • Open Houses • Concerts • Premieres • Conferences • Sports Shows • Contests • Testimonials • Conventions • Trade Shows • Exhibits Special events give store to promote our image, products, merchandise, services, and to generate goodwill to the public.

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Risks: Retailers of nondurable merchandise face a dual challenge of a slow-growing market and changes in demographics and consumer buying habits that have spawned structural changes within the industry. We will adjust our competitive strategies to these new realities and take advantage of new marketing techniques as electronic retailing, catalog marketing, a smaller store, and improved customer service. By completing these tasks we can succeed in improving our market position in the changing retailing era of the 1990s and beyond.

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SWOT Analysis:Strengths- • Central location • Competitively priced • Large knowledge baseWeaknesses-• New to the area• Unfamiliar business to localsOpportunities-• Offer discounts to near-by University staff and students• Aggressive advertising • Online marketingThreats• Interest rate rises will curb spending by families / employees• Not keeping on top of latest trends & technology developments• Nearest specialised clothing shops

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SHOP MANAGEMENT & STRATAGIES

OBEJECTIVES:By the end of our dealing• Customer should be satisfied• Our efforts should be of such level which bring nurture to our brand

METHODOLOGY:•SHOPS MANAGEMENT•SALES TEAM TRANING ENLIGHTENMENT•PRODUCT DISPLAY •DAILY FEEDBACK (CUSTOMERS)•DAILY REPORTS (DIRECTOR)

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PLATFORMSHOP MANAGEMENT:•Shop opening and closing time schedule •Shop immaculate process•Cleanup at regular intervals•Racks moving or arrangement •Stock maintenance

SALES TEAM TRANING:Rendezvous with staff and ask for their input on the following: •Clothing information•Dress code•Customer care services•How to convince customer•How to satisfy customer•Employers behavior with customer•How to observe customers likes and dislikes•Daily customer data updates• How to deal with customers

ENLIGHTENMENT:INSTRUCTIONS (to the sales team for achieving the defined targets).•Make sure the salesmen do not always milk the same cows but also work on the largest customer base possible. •Give targets in terms of active customers.

PRODUCT DISPLAY:•Category sorting•Size range display•New arrival display (separate racks)•Color style range display•Different display ,theme changes after 15 days

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DAILY FEEDBACK (CUSTOMERS):•Customers record•Maintained with name email and number•Customer suggestions regarding styling/pricing/quality/designing•Offers for customers (sales promotions)•Send obliged messages to the customers

DAILY REPORTS (OWNER):–Daily shop activity reports–Customer data /detail–Customer walk in chart (male ,female, Teenagers, family)–Time to time report maintenance–Customer suggestions/comments/demands and reports–Daily aspects of issues /reports regarding customers/ employees