platform support recommendations 2q 2014

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1 MCD Platform Support Recommendations 2014 Second Quarter

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DESCRIPTION

On a quarterly basis, Magnani Caruso Dutton tracks the use of stable releases of browsers, operating systems, and devices for the general U.S. population, identifying the current share of the user base and potential velocity for large-scale adoption of new and obsolesce of old platforms.

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1

MCD

Platform Support Recommendations

2014 Second Quarter

2

Quarterly, Magnani Caruso Dutton tracks

the use of stable releases of browsers,

operating systems, and devices for the

general U.S. population, identifying the

current share of the user base and

potential velocity for large-scale adoption

of new and obsolesce of old platforms.

Overview

3

The following table is our recommended

platform support policy. Both velocity

and lifecycle are factored. Platforms that

fit into these categories change

regularly, some faster than others.

Full and partial support types are defined

after the table.

Overview

4

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Upcoming <=2%

Experimental <=1%

Antiquated <=1%

Aging <=2%

Might not function or display properly; no longer supported

Full core functionality with some display errors acceptable.

Full functionality and error-free display. Full core functionality with minor display & formatting errors acceptable.

Might not function or display properly; future support may be needed.

None Partial Full Partial None

Support Policy

5

Full Functionality

All features and functions display and

operates as designed and specified.

Support Type Definitions

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Partial Functionality

Core functionality works correctly but

may have some display errors.

Functional errors may occur but will not

impinge on core functionality. Special

features, overlays or advanced

animation, may not function properly or

at all.

Support Type Definitions

7

As a new stable release of a browser, device, or

operating system moves into the Upcoming

category, it does not necessarily displace any

other supported platform. Conversely, a platform

in the Experimental category may never move

into the mainstream environment. We also

monitor certain platforms that have been “stuck”

in the Experimental group for some time but have

a high potential to suddenly break out and

become an Upcoming or even Modern platform.

A Note on Support Type Definitions

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The recommendations outlined in this

report are based on the general U.S.

consumer market; with a couple of noted

exceptions. An individual website’s

platform support should be identified

based on its measurement analytics and

inform the design and development

specifications throughout the project.

Recommendations Summary

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The following table summarizes the

browser by operating system support

recommendations as of June 2014.

Supporting documentation is provided

later.

Browser Support Recommendations

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Win XP Win 7 Win 8 Mac 10.9 iOS Android

IE 8.x Partial Partial

IE 9.x Partial

IE 10.x Partial Partial

IE 11.x Full Full

Firefox 28.x Partial Partial Partial

Firefox 29.x Full Full Full Full

Firefox 30.x Full Full Full Full

Chrome 35 Full Full Full Full

Safari 7 Full

Mobile Safari Full

Android Browser Full

Mobile Chrome Full

Browser Support Recommendations

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• Add full support of Firefox 29 and 30 to Win XP, Win 7, and Mac 10.9• Add partial support of Firefox 28 on Win XP, Win 7, and Mac 10.9• Drop support for versions of Firefox prior to version 28• Add full support of Chrome 35 to Win XP, Win 7, and Mac 10.9• Drop support for versions of Chrome prior to version 35

Chrome 36 is not added to the list since the stable version was just

recently released. As of this report, support isn’t warranted but we

expect full support by the end of the 2nd quarter 2014 due to automatic

upgrades.

 

As of this report, the Chrome for Mobile Browsers has slowly gained share on mobile devices. However, this share is almost completely on Android. For Android devices, its share is 23.41% and for iOS devices its share is 0.01% according to NetMarketshare. Therefore, we are not recommending the support of Chrome for Mobile on iOS devices.

Recommendation Changes for This Report

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Kindle

Fire HD

iOS 5 Partial Partial

iOS 6 Full Full Full FulliOS 7 Full Full Full Full

Android v2.3 Partial

Android v4.1 Full

Android v4.2 Full Full

Android v4.3 Full

Android v4.4 Full Partial

iPod

Touch /

iPhone 4s iPhone 5 iPad 2

Google

Nexus 7

iPad

3Gen

Kindle

Fire

Galaxy

S3

Galaxy

S4

Galaxy

Tab 2

Device Support Recommendations

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• Add full support of Samsung Galaxy S3 on Android v4.1 and Android

v4.3.• Add full support of Samsung Galaxy S4 on Android v4.4.• Add full support of Amazon Kindle Fire HD on Android v4.2.• Add partial support of Google Nexus 7 on Android v4.4. • Add partial support of Samsung Galaxy Tab 2 on Android v4.2.

As of this report, Kindel Fire Phone market penetration is not available; as a result, we will continue to monitor this device for possible inclusion later this year.

As of writing this report, the market penetration for Kindle Fire and Kindle Fire HD is not available. Chikita stated that kindle Fire grabs 6.10% market share in North America. At this point, we recommend including both Kindle Fire and Kindle Hire HD since usage of Amazon Kindle Fire family has 6.10% and falls within our support policy.

Recommendation Changes for This Report

14

This section details the operating system (OS)

versions that garner 1% or more of total sessions.

Operating System Version Analysis

15

Total

Win and Mac

Mac

July 89.70% 15.80% 56.20% 9.0% 8.70%

August 89.40% 14.70% 55.90% 9.60% 9.20%

September 89.80% 13.50% 56.80% 10.20% 9.30%

October 88.60% 12.40% 56.70% 9.90% 9.60%

November 86.30% 11.70% 56.40% 8.60% 9.60%

December 86.70% 11.60% 55.90% 10.00% 9.20%

January 89.60% 11.00% 55.3% 13.40% 9.90%

February 89.30% 10.10% 55.0% 14.20% 10.00%

March 89.10% 9.40% 55.1% 15.00% 9.60%

April 89.90% 8.00% 55.40% 15.80% 10.30%

May 89.70% 7.30% 55.20% 16.60% 10.00%

June 89.40% 7.10% 55.30% 17.00% 9.60%

Desktop (Windows and Macintosh)

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Windows 7 is the top operating system in use with over 55% market share. Also note the remaining percentage includes operating systems such as Linux and Windows NT.

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Mac 10.6

Mac 10.7

Mac 10.8

Mac 10.9

July 1.68% 1.69% 3.28% 0.04%

August 1.65% 1.65% 3.42% 0.05%

September 1.68% 1.66% 3.69% 0.06%

October 1.60% 1.56% 3.31% 0.84%

November 1.53% 1.34% 1.85% 2.42%

December 1.47% 1.23% 1.66% 2.79%

January 1.43% 1.19% 1.47% 3.19%

February 1.40% 1.13% 1.32% 3.48%

March 1.29% 1.05% 1.18% 3.75%

April 1.23% 0.96% 1.06% 4.07%

May 1.11% 0.87% 0.97% 4.15%

June 0.94% 0.74% 0.80% 3.95%

Desktop (Macintosh Only)

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Although Mac 10.9 has dropped below 4% we still expect it to quickly reach this market

penetration this quarter. We recommend adding full support to the Mac 10.9 operating

system. Mac 10.7 and 10.8 are significantly dropping against Mac 10.9; as a result, we

recommend dropping support of 10.7 and 10.8 for this current quarter.

Apple’s OS X Yosemite Beta was leased on July 21st, 2014 and will be available to 1M Mavericks user according to Tech Times. However, Apple announces that full release of Mac OS X Yosemite will be available this autumn but hasn’t released the date yet.

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Total

iOS

Android Others

July 3.16% 1.03% 1.37% 0.76%

August 3.39% 1.21% 1.43% 0.75%

September 3.26% 0.95% 1.55% 0.76%

October 3.29% 1.12% 1.44% 0.73%

November 3.68% 1.20% 1.67% 0.81%

December 3.80% 1.13% 1.76% 0.91%

January 4.00% 1.23% 1.93% 0.84%

February 4.00% 1.21% 2.01% 0.78%

March 4.00% 1.32% 2.01% 0.67%

April 4.03% 1.20% 2.10% 0.80%

May 4.16% 1.27% 2.14% 0.75%

June 4.34% 1.23% 2.31% 0.73%

Mobile and Tablet

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Android and iOS are both enjoying growth in current quarter. However, we’re

beginning to see hints Android-based systems (mostly Samsung mobile devices

and tablets) are creeping into new territory as they pass 2% market share.

21

The following tables and charts

highlight desktop browser types and

versions with 1% or more of total

sessions.

Browser Type Analysis

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Internet Explorer

Firefox

Safari

Chrome

July 11.80% 28.90% 3.60% 52.80%

August 11.80% 28.20% 3.90% 52.90%

September 12.10% 27.80% 3.90% 53.20%

October 11.70% 27.20% 3.80% 54.10%

November 10.50% 26.80% 4.00% 54.80%

December 9.00% 26.80% 3.80% 55.80%

January 10.20% 26.90% 3.90% 55.70%

February 9.80% 26.40% 4.00% 56.40%

March 9.70% 25.60% 3.90% 57.50%

April 9.40% 25.00% 4.00% 58.40%

May 8.90% 24.10% 3.80% 59.20%

June 8.80% 25.10% 3.70% 59.30%

Browser Type Analysis

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We compared browser use for July 2013 to June 2014 by general market browser share, as

reported by w3schools, and noted some interesting differences in browser use. Chrome

use is significantly higher among the browsers in the general market as it outpaces Firefox

and Safari. Also note the very large difference in Safari – a browser primarily used in iOS

devices.

http://www.w3schools.com/browsers/browsers_stats.asp

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IE 8 IE 9 IE 10 IE 11

July 4.80% 2.80% 3.30%

August 4.70% 2.80% 3.60%

September 4.60% 2.80% 4.00%

October 4.10% 3.00% 4.00% 1.49%

November 3.60% 2.50% 3.50% 2.27%

December 3.20% 2.40% 2.10% 2.40%

January 3.10% 2.30% 1.70% 2.50%

February 2.70% 2.10% 1.70% 2.50%

March 2.50% 2.10% 1.60% 2.60%

April 2.40% 2.00% 1.60% 2.70%

May 2.10% 1.90% 1.40% 2.70%

June 2.10% 1.20% 1.40% 3.00%

Internet Explorer

25

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We’re seeing the slow deflation of the IE10 and 9 browsers largely

due to Microsoft auto updates. At 1.40% and 1.20% and gradually

moving down we recommend partial support of these browsers in

the current quarter. There is a possibility of 2014 will continue to see

large corporate users upgrading directly to IE11, Firefox, or Chrome.

IE11 has been intensely watched due to the connection between the

latest browser version auto updates on Windows 8 and 7. Until

recently, IE11 was only available on Windows 8 machines and

Windows RT devices, such as the Surface. However, Microsoft pushed

IE11 auto updates to Windows 7 machines as well. As a result we can

reliably say that IE11 will take a large percentage of market share in

the coming quarter against all IE browsers. At 3.00%, we recommend

full support of this browser version.

Internet Explorer

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Firefox 28 Firefox 29 Firefox 30

July

August

September

October

November

December

January 0.30%

February 0.60% 0.10%

March 3.40% 0.30%

April 18.10% 1.10% 0.10%

May 5.20% 14.20% 0.20%

June 0.70% 10.50% 9.00%

Firefox

28

29

Firefox

Firefox has considerable competition from Safari and

Chrome. We see Firefox version 28 dropping sharply

from its release date to now. Since the browser

continues to drop, we can reliably project it will fall

below 1% by the end of the 3rd quarter of 2014.

Little more than a month after the release of Firefox

30, Mozilla released Firefox 31 on July 22, 2014.

Firefox 31 market penetration is not currently

available; therefore, we will monitor it in the coming

quarters for possible inclusion.

30

Safari 5 Safari 6 Safari 7

July 0.80% 2.80%

August 0.90% 3.00%

September 0.80% 3.10%

October 0.70% 2.10% 1.00%

November 0.60% 1.40% 2.00%

December 0.50% 1.10% 2.20%

January 0.50% 1.10% 2.30%

February 0.50% 1.00% 2.50%

March 0.50% 0.90% 2.50%

April 0.40% 0.80% 2.80%

May 0.30% 0.70% 3.00%

June 0.30% 0.60% 2.80%

Safari

31

32

Safari

At 0.50% and gradually moving down we recommend

not supporting Safari 5 any longer, nor Safari 6 since

it is at 0.60% and continues to move down. Safari 7

usage significantly increased and at 2.80% and

gradually moving up we recommend fully supporting

it.

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Chrome 33 Chrome 34 Chrome 35

July

August

September

October

November

December

January

February 12.20% 0.40%

March 49.80% 0.80%

April 21.40% 31.70% 1.20%

May 1.80% 40.50% 12.80%

June 1.40% 2.90% 49.90%

Chrome

34

35

We’re seeing a substantial deflation of Chrome 33 gradually

moving down, we recommend partial or no support for these

browsers.

Google released Chrome 36 version on July 8th, 2014.

Chrome 36 market penetrations is less than 1%, therefore,

we will monitor Chrome 36 in the coming quarters for

possible inclusion.

Chrome

36

http://gs.statcounter.com/#desktop+mobile-browser-US-monthly-201304-201403

Android

Mobile Safari

Blackberry

Mobile Chrome

July 32.45% 53.81% 3.05% 5.64%

August 31.85% 52.11% 4.29% 6.45%

September 30.80% 51.84% 4.75% 6.88%

October 30.19% 51.43% 4.62% 7.50%

November 29.84% 51.01% 4.39% 8.93%

December 29.03% 50.57% 4.14% 10.32%

January 27.60% 49.79% 3.25% 10.57%

February 26.09% 48.34% 2.52% 14.52%

March 24.43% 48.64% 1.64% 16.53%

April 22.67% 48.07% 1.43% 18.90%

May 21.24% 47.04% 1.35% 21.53%

June 19.53% 47.31% 1.32% 23.41%

Mobile and Tablet Browsers

37

38

We are watching considerable difference between the Mobile

Safari and Android browser usage on mobile phones and tablets.

Also note that the usage of the Mobile Chrome browser is

significantly increasing. At 23.41 % and gradually moving up, we

recommend full support of this browser in current quarter.

However, it is worth monitoring in 2014, as there is a possibility

by the end of second quarter numbers of people may opt for the

Nexus devices, LG G3, and Galaxy S5, along with existing

Android devices, which will impact the market share.

Despite Blackberry having market penetrations just above

1.32%, the general trend for Blackberry continues down;

therefore, we recommend not supporting this browser.

Mobile and Tablet Browsers

39http://gs.statcounter.com/#desktop+mobile+tablet-comparison-US-monthly-201404-201406

Desktop Mobile Tablet

July 78.34% 14.65% 7.01%

August 79.18% 14.16% 6.66%

September 80.36% 13.32% 6.33%

October 80.07% 13.73% 6.20%

November 78.01% 15.23% 6.76%

December 72.68% 19.18% 8.13%

January 70.50% 20.47% 9.03%

February 69.53% 21.36% 9.11%

March 69.88% 21.43% 8.69%

April 71.31% 20.24% 8.45%

May 70.88% 20.78% 8.34%

June 68.00% 23.17% 8.83%

Desktop and Tablet/Mobile Analysis

40

41

The desktop versus mobile and tablet difference is

considerable. Note that touch device usage is

considerably lower than might be expected given the

hype of touch devices in the general market. Even

though mobile and tablet use is small – it is worth

monitoring in 2014, as there is a possibility by the

end of the year to see an overwhelming majority of

people opting to use touch devices instead of

desktop. The last quarter already shows this growth

beginning to happen.

Desktop and Tablet/Mobile Analysis

42

By the end of the 2nd quarter of 2014, 51.66% percent of U.S. mobile and tablet owners had a device that runs iOS.

http://gs.statcounter.com/#mobile_browser-US-quarterly-201302-201401-bar

 

RIM

iOS

Android Others

Q3 2013 4.78% 52.70% 38.76% 3.76%

Q4 2013 5.37% 51.65% 39.05% 3.74%

Q1 2014 2.06% 60.62% 32.44% 4.88%

Q2 2014 1.56% 51.66% 42.36% 3.97%

Tablet/Mobile Operating System Overview

43

44

In the U.S. iOS continues to dominate

market share of mobile and tablet

operating systems. Given RIM 1.56% and

the Blackberry browser share usage

hovers at 1.32% we do not recommend

support for this browser at this time.

Tablet/Mobile Operating System Analysis

45http://netmarketshare.com/operating-system-market-share.aspx?qprid=10&qpcustomd=1

Android 2.3

Android 4.1

Android 4.2

Android 4.3

Android 4.4

July 5.96% 9.85% 1.99% 0.03%

August 6.09% 11.35% 2.17% 0.62%

September 5.98% 11.95% 3.09% 0.73%

October 5.49% 12.46% 4.06% 1.02%

November 5.80% 13.55% 4.73% 1.67% 0.19%

December 5.64% 13.29% 5.41% 2.18% 0.84%

January 4.80% 11.69% 5.72% 4.85% 1.07%

February 4.55% 11.58% 6.34% 6.07% 1.37%

March 4.35% 11.42% 6.64% 6.18% 2.30%

April 3.89% 11.19% 7.13%% 5.70% 3.92%

May 3.88% 10.61% 7.49% 4.98% 5.54%

June 3.83% 10.33% 8.53% 5.58% 7.25%

Android Analysis

46

As of writing this this report, Android 3.1 and 3.2 are less than 1%

market penetration and falls below our recommended support policy.

47

Above are the top Android devices by market share as of June 2014. The Samsung

Galaxy S3, S4, and S2 are the far and away favorites with the S2 dropping

considerably against the S4 in the last quarter. http://www.appbrain.com/stats/top-android-phones

Android Device Analysis

48

The Samsung Galaxy S3 and S4 are now listed in the top

Android phone list. At 6.80% and 5.80%, we recommend

continue to full support of Samsung Galaxy S4 and S3 in

current quarter. It is worth monitoring in 2014, as there is a

possibility by the end of the 1st quarter to see an

overwhelming majority of people opting to use Samsung

Galaxy S4.

As of this report, Galaxy S5 market penetration is not

available; as a result, we will continue to monitor this device

for possible inclusion in upcoming quarter.

Android Device Analysis

49

Amazon Kindle Fire Samsung Galaxy Google Nexus

3Q 2013 6.70% 5.1% 1.60%

4Q 2013 7.30% 5.75% 1.80%

1Q 2014 7.70% 6.10% 1.90%

2Q 2014 6.10% 8.30% 2.20%

Android Tablet Breakdown

50

51

Over the past year, the tablet market has seen major

changes. Chikita completed a study to determine which tablet

devices are seeing the most success in the terms of usage.

This chart shows the Kindle Fire holds the top Android tablet

market share while Samsung Galaxy tablets are second with

Google Nexus Tablets coming in third. At this point, we

recommend full support of Kindle Fire and the Samsung

Galaxy tablet and partial support for Google Nexus 7 tablet.

htttp://chitika.com/insights/2014/Q2-tablet-update

Android Tablet Analysis

52 https://mixpanel.com/trends/#report/ios_frag/from_date:-122,to_date:-32

This section details iOS versions by type that garner 1% or more of total sessions.

iOS 5.x

iOS 6.x

iOS 7.x

July 4.61% 94.44% 0.88%

August 4.35% 94.30% 1.16%

September 3.29% 63.32% 33.24%

October 2.82% 23.37% 73.57%

November 2.80% 20.05% 76.83%

December 2.79% 18.45% 78.37%

January 2.65% 15.66% 81.25%

February 2.15% 12.55% 85.04%

March 1.73% 9.98% 88.14%

April 1.51% 8.36% 89.95%

May 1.37% 7.29% 91.14%

June 1.29% 6.96% 91.49%

iOS Breakdown

53

54

In the U.S. iOS 7 continues to dominate market share

of mobile and tablet operating systems over iOS 6

and 5. Note that iOS 5.x market share falls below 2%

and gradually moving down. At 1.29% we do

recommend partial support for this operating system

at this time.

 

As of this report, iOS4 is less than 1% market

penetration and falls below our recommended

support policy.

iOS Analysis

55 http://marketshare.hitslink.com/operating-system-market-share.aspx?qprid=10&qpcustomd=1

iPhone

iPad

July 22.47% 35.02%

August 22.84% 31.29%

September 22.38% 30.61%

October 22.25% 32.53%

November 22.01% 32.57%

December 22.36% 31.29%

January 21.51% 32.34%

February 22.48% 29.87%

March 23.15% 29.58%

April 22.31% 28.80%

May 21.75% 26.10%

June 21.03% 24.14%

iPhone versus iPad Breakdown

56

57http://david-smith.org/iosversionstats/

iPad 2G iPad 3G iPad 4G iPad Mini

iOS 5.x 3.10% 3.90%

iOS 6.x 14.20% 7.60% 8.40% 9.90%

iOS 7.x 80.10% 88.50% 91.60% 90.00%

iPad Breakdown

58

59

The adoption rate of iOS 7.x is

significantly higher than iOS 6.x and iOS

5.x among iPad users. At this time, we

recommend full support of iOS 7.x in

current quarter.

iPad Analysis

Look for the next quarterly update in October 2014.

60

MCD

Platform Support Recommendations

2014 Second Quarter