platonik ecommerce presentation 2012
TRANSCRIPT
ECOMMERCE OVERVIEW
KENNETT
◼ Online Fashion Store for Kennett
◼ Mens and ladies watches
◼ Multi currency
◼ Ships world wide with Fedex
◼ Application to show worldwide stockists
HOME
◼ Manage, edit, update home page areas easily
◼ Control navigation links
◼ Subscribe for offers, updates, news
CATALOGS
◼ Watch Collection
◼ Easy to add products and change display order
◼ Really strong photography
PRODUCT◼ Strong product photography
◼ Zoom in details
◼ Social media sharing
◼ Product tabs for :
◼ Product info
◼ Brand or collection story
◼ Product reviews
◼ Payment and delivery
◼ Related products or “this goes with that” show on live site.
BASKET
◼ Summary of customer order
◼ Promotional code option
◼ Gift Voucher option
◼ Integrates with shipping provider or offer free shipping
CHECKOUT
◼ First part of checkout collects users details
CHECKOUT
◼ This site has the option to pay with credit card or Paypal (for those with PP funds)
◼ Back end business dashboard and administration of website content, customer orders, merchandising of products, customer data, email marketing, social media tools
STOCKISTS
◼ Bespoke application to put brand stockists on a map
◼ Enter stockist details in back end and details added to database and website map
STOCKISTS
◼ Stockists appear on map and country listings
ILIAC◼ A golf fashion brand focused on the high
end of the market
◼ Golf apparel, outerwear, headcovers and headwears
◼ £70 RRP for a leather head cover
◼ Home page control brand images, links and best selling products
CATEGORY
◼ Category of product layouts
◼ There’s no real strong behind this category so the website goes straight into products
PRODUCT◼ Brilliant product photography
◼ Zoomable images
◼ Select colour and size options
◼ RRP vs Sale price
◼ Sizing guide
◼ Related products
BASKET
◼ Shows product in basket
◼ Again promotional codes and gift voucher functionality
◼ Shipping using Fedex, UPS or your own custom built shipping rates
CHECKOUT
◼ A one page vertical layout
◼ A user account is created automatically when they purchase to reduce order abandonment
◼ So who are Platonik ?
◼ Who have we worked with ?
◼ What’s our experience ?
BRAND EXPERIENCE
1999-2002, I managed & leveraged ntl sponsorship
as brand sponsorship manager
Brand manager for Reebok, managing
Greg Norman brand
OUR ECOMMERCE FASHION CLIENT
ILIAC GOLF - A GOLF FASHION CLIENT
We built the SocietyM website working with their brand agency in Holland.
PARTNERS IN ECOMMERCE
We are partners in e-commerce
with 2 internationally
recognised and powerful
companies, putting your online
business in safe hands.
CONTACT DETAILS◼ Fraser McCulloch, Account Director
◼ 07930-476619
◼ www.platonik.co.uk
◼ Platonik Limited is a private limited company registered in Scotland. Registered number 424442 Registered office: 5/2, 34 West George Street, Glasgow G2 1DA